Staying Astonishing
CongruenceRiskInnovationFast growing organizationManagement of enterprisesFöretagsledningManagementBusiness and Economics
This thesis is a case study with a qualitative approach. The company examined is The Astonishing Tribe (TAT) making user interfaces for mobile phones. The company has had a growth of 1453% from 2002 until 2006. We have examined what are the key factors for keeping innovation while growing. The most significant factor not supporting innovation within the case company is the will to take calculated risks. Throughout the interviews an aversion to risk is noticeable. We believe this possibly could be generalized to other companies with a background in the rise and fall of the IT-boom.