A change is gradually taking place in the media industry. Traditional communication channels are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al. 2001). At the same time, the consumers? attention span is more divided than ever (Neff, 2004).

All inclusive travel has become a popular way to travel abroad. When tourists pay for everything in advance their need for contact with the local people will be reduced. The consequences of this can be dissatisfaction from the local people as they are left out and do not share the financial benefits created by tourism. During the purchasing cycle of an all inclusive travel, it is possible that the tour operator can influence a sustainable development.The aim of this paper is to compare how a large and a small tour operator in their purchase of all inclusive holidays interacts with local players to create sustainable development, thereby creating a surplus value to the customer. The hypothesis is that the amount of knowledge and application of this knowledge regarding sustainable development differs in the purchase process between large and small tour operators.This paper was carried out as a case study.

Trots en hög andel unga med psykosomatiska besvär visar statistiken även att ungdomar generellt upplever sig ha en god psykisk hälsa, ett gott humör, god självkänsla och en god framtidstro. Denna studie fokuserar på att utforska hur varaktiga mönster av stresshanteringsstrategier hos ungdomar kan relateras till deras subjektivt upplevda välbefinnande i termer av affektiva tillstånd och kognitiva bedömningar av livstillfredsställelse. En enkätundersökning genomfördes med 104 deltagare, varav 80 kvinnor, i åldrarna 15 till 19 år. Mätinstrument som användes var svenska versioner av COPE Inventory, Positive and Negative Affect Schedule och Satisfaction With Life Scale. Resultatet visade att emotionsfokuserade copingstrategier i högre grad än respektive problemfokuserade strategier predicerade välbefinnande, vilket skiljer sig från tidigare resultat där de senare stått för detta samband främst i studier med vuxna.

We have examined how the dependence, identity and social bonds affect customer loyalty and attachment to a training centre. The method used is a survey on SATS Karlstad city where 128 respondents were asked, out of which 118 surveys were used in the final analysis. The data was analyzed using ANCOVA and multiple regressions.The result showed significant relationships on attachment between identity and dependence. Social bonds had no significant effect on the attachment a member have towards training centre. Customer loyalty was measured by how long the individual has been a member and his or her training frequency.

The competitive environment forces companies to find new ways to meet their customers? needs and satisfy their wants. Companies have to get to know their customers and therefore they collect more and more information about them. The purpose of this study was to examine how convenience stores use customer information. To meet this case study?s purpose two interviews were carried out at both a central level as well as a local level at the studied company.

This aim of this thesis is to measure the effect of the user interface in real searches on the Internet through a small experiment. Theories on web and search usability and psychological factors concerning usability were first explored. Then three interfaces were constructed, one "good" that followed usability guidelines and had multiple search functions, one "bad" that completely disobeyed those guidelines and had only a simple and small search field, and one "intermediate" interface that was a mix of the two. The search field was set to different sizes, with the shortest in the "bad" interface, a medium field in the "intermediate" interface and several long fields in the "good" interface. All three interfaces were then attached to the same web search engine, Altavista.

The trends in trade have been changing in the last few years. To offer a good product with agood price is not enough today, it?s also required that businesses create a good relationshipwith their customers and then do their best in maintaining it. It is now even more brandscompeting in the market, which indicates how a good relationship between the parties can bean important competitive advantage and also a significant variable.The goal and purpose of the study is to investigate and analyze the factors that influence thatthe supplier, in the sporting goods industry, is seen as a good supplier on the basis of theretailer's point of view. Then we want, from different sized companies, analyze and study howthey work with the key properties in creating a good customer relationship and henceCustomer Satisfaction.

Due to the harsh competition among Swedish food retailers, in-store marketing is a crucial component in the stores marketing strategy. In an attempt to differentiate among its competitors, COOP Sweden has begun to use concave store shelves. Although the food retailing industry is one of the most studied, no research has been conducted on the concave store shelves. The objective of this study is to describe how these shelves effect the customer perception of the assortment, their experience of the store environment and their buying behavior. An S-O-R framework is used as an overall basis in order to outline the effects investigated in this paper.

The purpose of this thesis is to see how small differences in a store can affect the customer behavior. The changes consist of auditory and visual sensory cues. Since many companies today makes a lot of changes in their styling element, but without knowing how it really affects the customer behavior we thought it would be interesting to see by doing an experiment at IKEA. The study is therefore based on a quantitative research method, where theories have been described and from which hypotheses have been derived to test the theories. The experience took place at IKEA during two weeks where 5732 observations were made.The result from the experiment is that the sensory cue sight makes individuals spend more time in the environment but not creating attention.

The purpose of this essay was to find conceivable marketing- and business strategies that can be combined with a company?s lifestyle.This essay is dependent on a number of interviews with the owner of a maternity clothing trademark, PROUD. PROUD is a new company that has many different options concerning expansion, trademark and its existing and future products and also the knowledge regarding the client?s attitude towards PROUD.The authors of this essay believe that the trademark should represent a lifestyle. For a company to be able to deliver, it has to understand what the future clients want and need.

The goal of this Masters thesis is to examine how people at the production department of Arkivator Falköping AB perceive the internal organisational communication transfer and exchange of information, by means of a communication audit. The objectives are also to characterise the communication climate and the respondents satisfaction with the internal organisational communication within the organisation. The results of the study are compared with the companys information policy and with previous research in organisational communication. Answers from different demographic groups within the population are compared. The communication audit was conducted using a modified and added version of a questionnaire originally compiled by the International Communications Association.

The purpose of this thesis is to give an understanding of how grocery stores relate to local foods. Through a case study representatives for two groceries in Norrbotten have been interviewed regarding why they supply local foods, how they try to influence customers to buy this, and how they decide upon the assortment of local foods. The result shows that groceries supply local foods in order to supply a wide range of products and to mediate social responsibility, in order to create customer loyalty. Concerning how the groceries try to influence customers to buy local foods the result cannot give any clear-cut view. Instead it shows that a grocery that actively works to influence customers to buy local foods markets them in specific ways, while the opposite applies to a grocery that does not actively work for this.

AbstractProblem: This thesis was made by a commission from Svensk Logistikanalys AB (SLA). SLA is a relatively new firm who is working as a freight broker for firms that wants to lower their freight costs. SLA contacted Jönköpings international business school because they experienced a problem with too many firms, that had SLA?s concept introduced to them, but turned down their services. On the basis of this, following purpose of the report has been stated.Purpose: In this thesis we will study companies that have said no to the services of SLA.

The purpose of this study is to identify the points-of-difference that should form the basis for Bryggarsalen?s future marketing efforts. Bryggarsalen is a newly established conference business in Stockholm. To be able to identify these points-of-difference, Bryggarsalen?s marketing problems have been studied from the resource-based view, claiming that the source of sustained competitive advantage derive from a firm?s unique bundle of resources.

There is a tough competition in food-stores these days. Storeowners have been forced to try something new to attract customers. One way to accomplish that is to add private labels to the assortment. There are several benefits with these labels; its higher margins for this type of brand and the brand can also strengthen the stores image in the customers mind. When private labels first entered the market, the customer had a relatively low attitude towards the brands.