The aim of this thesis is to describe the customer?s attitudes toward the contracting for availability, i.e., which factors are from the customer?s perspective necessary for the fulfilment of a supplier-customer agreement? Furthermore, the objective is to describe and analyse a supplier-customer relation in the Defence Industrial sphere.The present study has been carried out as a case study using an abductive approach. The thesis is based on a practical problem, i.e. which factors will be important to the customer when a contractor in the Defence Industry wants to increase its commitment of service, and how will their relationship change? The thesis is above all focused on generating knowledge that can lead to rapid and concrete measures and that can be used in the analysis of an increased industrial commitment but also as a case study of a problem of a more general nature in the Defence Industry.

The aim of this paper is to examine the psychosocial work environment and safety culture in minor Swedish airports. The purpose is also to investigate the relationships between these two. The paper deals with theories regarding psychosocial work environment, organizational culture and safety as well as safety culture and safety climate. The participants are air traffic controllers working in minor airports in Sweden. The psychosocial work environment was measured with Copenhagen psychosocial questionnaire (COPSOQ) and the safety culture with the safety culture assessment questionnaire (SCAQ).

Sammanfattning Syfte Syftet med vår uppsats är att studera vilka faktorer i interaktionen mellan personalen och dess kunder som är nöjdhetsskapande i tjänsteföretag som präglas av; ? Begränsad påverkansmöjlighet på slutprodukt, exempelvis nätverksorganisationer med många ´ inblandade aktörer, ? Få och/eller sporadiska kundkontakter, exempelvis till följd av ett ökat utnyttjande av teknologi och självbetjäning. Utifrån detta ska vi konstruera en egen Kundnöjdhets-skapande interaktionsmodell och jämföra den med befintliga nöjdhetsskapande modeller. Metod Som metod för insamling av vårt empiriska material använder vi oss av Nöjdhetsskapande Handlings-Metod. Det empiriska underlag som ligger till grund för denna uppsats är uteslutande resenärernas egna berättelser om nöjdhetsskapande handlingar vid interaktionsutbyte med tågpersonalen på Kustpilen. Slutsats Att interaktionen, mötet mellan leverantörens personal och dess kunder, är betydelsefull för kundernas tillfredsställelse är inget nytt.

The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools for influencing customer buying decisions.Our thesis study is to test a double exposure of snuff with the help of three special exposure. These three special exposures are fridge, fridge with a sign and sign. The purpose of the study is to test which of these three special exposures that have the greatest impact on sales.

In a competitive market as supermarkets, hundreds of the same products fight for attention in the shops. Every day thousands of targeted advertising messages is given to us. As a natural result of all this, power is transferred to consumers. You can no longer differentiate yourself by only price and function, thus companies must play on the emotional aspects and create a relationship with consumers. A key to success is to understand people's emotional needs and then satisfying them.In various journals and papers you can find highlighted success stories of strong brands such as Harley-Davidson, Apple and Virgin Airlines.

Servicescape is a research area within service management which processes the effect that the environment has on the service experience. The purpose of this essay is to find out how servicescape, with focus on the ?background music?, affects customer behavior in a clothing retail store. Through manipulation of the background music?s tempo the essay aim to explore to what extent this part of the servicescape a) affect the customers approach and avoidance behavior, b) is affected by customers with a hedonic or utilitarian shopping behavior, c) affects pleasure, arousal and dominance perceptions for the customer, and d) how the servicescape is perceived.Key words: Servicescape, approach-avoidance behaviour, pleasure, arousal, dominance, hedonic-utilitarian behaviour..

Many product launches are postponed today, however very little research regarding to customer responses to such events has been carried out. The purpose of this paper is to investigate how people react to a postponed product launch. An experimental study of responses to a postponed launch of a mobile phone, a mineral water and a music album is used to investigate customer reactions. The respondents exposed to the postponed launch showed a higher value of reactance. This reactance affects the attitude, purchase intention and perceived quality of the product in a negative way.

Syfte: Syftet med uppsatsen var att undersöka och jämföra förväntningar och faktiska upplevelser på Birka, dels från arrangörernas sida och dels från besökarnas sida. Genom att ta reda på vilken upplevelse Riksantikvarieämbetet och Strömma Turism och Sjöfart vill ge sina besökare så kunde vi sedan mäta förväntningar och upplevelser bland besökarna och således jämföra dessa.Metod: Vi genomförde denna undersökning genom att hålla två kvalitativa intervjuer med dels Lena Johansson på Riksantikvarieämbetet och dels Andreas Forsgren på Strömma Turism och Sjöfart. Vidare så delade vi ut en enkätundersökning vid två olika tillfällen till besökare på Birka.Slutsats: Både Riksantikvarieämbetet och Strömma Turism och Sjöfarts mål är att ge sina besökare en genuin och lärorik upplevelse i vikingatida miljö. Resultatet visar att besökarnas förväntningar överrensstämmer med deras mål, medan den faktiska upplevelsen varierade. För många av besökarna överträffade upplevelsen förväntningarna, men för de allra flesta motsvarade upplevelsen bara deras förväntningar.

Syftet med föreliggande studie var att studera sambanden mellan Warr?s nio vitaminer i kontextfri och arbetsrelaterad form till tre mått på psykisk hälsa; nämligen välbefinnande, livstillfredsställelse och arbetstillfredsställelse samt att undersöka om det fanns demografiska skillnader i dessa mått. Studien genomfördes på ett industriföretag i Sverige med hjälp av en enkätundersökning. Totalt deltog 187 respondenter i undersökningen. Mätinstrument som använts är Warr?s vitaminmodell, Mental Health Continuum, Satisfaction With life Scale och Minnesota Satisfaction Questionnaire.

This study is an assignment from Västerbottens läns landsting (VLL). The study?s main objective is to examine physical exercise habits and the most common motives for exercise among employees at VLL. It also compares educational status and gender differences to see if there is any significant dissimilarity regarding motives. The study is a quantitative study that used an electronic questionnaire to collect data from the respondents.

In this study we have examined the possible quality standards and methods for applications with service workshops in the forest industry. The purpose of the methods presented here was to start the work of standarardising the maintenance service in the industry and be of use for service providers in their quality effort.The methods we used to accomplish the study were interviews and field visits together with a comprehensive literature research. Our results are presented in the form of four solution proposals: a standard based on existing SIS standards for terminology and key indicators, checklists that are filled in by mechanics with customer participation, the construction of a instructions database, and the implementation of the method 5s.We believe our suggestions can help the service providers in the four problem areas that we have identified: long term strategy, documentation, recruitment of competent technicians, and standard procedures in their operations. These improvements will be beneficial for both the service provider and the customer..

This study has investigated what makes a business relation satisfactory. The purpose is to distinguish the factors that are relevant to a functioning cooperation relationship between sawmills and DIY-stores. The theoretical framework is primarily based on long-term business relationships. The study is based on two case companies and their relations with wood-suppliers. - Case company 1 is a relatively new established and still growing company.

Aim: The purpose of this study is to show models from the literature which can underlie appraisal and development in the real estate business of Gavlegårdarna.1. Gavlegårdarna should be able to use the study in their work with quality assurance off their services.2. Company?s in real estate business and other students should be able to use the study for an overview of quality models.Method: To collect data I chose to use a qualitative method based on the hermeneutic research method. The collected data was a result of literature and interviews.Result & Conclusion: From the literature there are two models that are suited for analyses of quality, that is the Housing quality model and the Gap model.

Vi är två lärarstudenter på Uppsala universitet som i och med detta arbete vill få en ökad kunskap om hur kostundervisningen kan se ut på en svensk gymnasieskolai Idrott och hälsa.Vi vill få detta beskrivet för oss av både lärareoch elever för att få en så tydlig bild som möjligt. Vi har valt att använda oss att en kvalitativ metod då vi har genomfört intervjuer med både lärare och elever för att få våra frågor besvarade. Lärarna har intervjuats en och en medan eleverna intervjuades under en gruppintervju. Våra frågeställningar har sett ut som följande:?Hur anser gymnasielärarna att styrdokumenten påverkar deras kostundervisning??Hur beskriver lärarna sitt innehåll i kostundervisningen??Hur beskriver lärarna att deras kostundervisning ser ut??Hur beskriver eleverna att deras kostundervisning ser ut??Hur skiljer sig eller liknar lärares och elevers uppfattningar om kostundervisningen?När vi har bearbetat vår empiri har vi haft en teoretisk utgångspunkt för att analysera detta.

Ja?rbo Garn is a wholesaler in the textile industry. The companys position on the market is under changing circumstances. Therefore Ja?rbo Garn needs to find new ways of developing their marketing.