The use of thin and attractive models to promote companies' products is widespread among marketers. This is true even for companies whose products have little or no association with beauty or body weight. As the proportion of overweight people continues to grow in many developed countries the ideals used by marketers to attract customers strays further away from the actual attributes of the customers themselves. What is little understood is what effect overweight has on the efficiency of the product promoter. Some limited research has studied how the efficiency of the product promoters in printed advertisements is affected by the existence of congruence between the product promoter and the product itself.

SammanfattningHur bra är vår perception av känslor i tal och vad är det som gör att vi uppfattar skillnader mellan dem? Finns det könsrelaterade och kulturella skillnader i uppfattningen? En undersökning har genomförts för att komma närmare svaren på dessa frågor. 16 personer med svenska och 16 med isländska som modersmål deltog i ett perceptionstest där de fick lyssna på 120 svenska yttranden uttalade av svenskar. Yttrandena var semantiskt neutrala men samtidigt påverkade av positiva, neutrala eller negativa bilder. Lyssnarna fick bedöma hur pass negativa, neutrala eller positiva de tyckte yttrandena var på en sju-punktskala.

Syftet med föreliggande studie var att undersöka samband mellan global self-esteem, fysisk aktivitet och social kroppsångest. Vidare var syftet att undersöka skillnader mellan kön, ålder och fysisk aktivitet angående global self-esteem, self-perception och social kroppsångest. 171 försökspersoner deltog i studien genom att svara på en enkät, besående av instrumenten Physical Self-Perception Profile (PSPP) (Fox & Corbin, 1989) och Social Physic Anxiety Scale (SPAS) (Hart, Leary & Rejeski, 1989). Resultatet visade negativa signifikanta samband mellan fysisk aktivitet och global self-esteem och även mellan global self-esteem och social kroppsångest. Däremot fanns inget signifikant samband mellan fysisk aktivitet och social kroppsångest.

KOGNITIV PSYKOLOGI DEFINIERAS som människans förmåga att samla in och bearbeta information. Allt vi ser i vardagen bearbetas av hjärnans kognitiva processer där hjärnan sorterar och försöker kategorisera information för att göra det lättare för oss människor att orientera oss i vår miljö. Genom denna process kopplar hjärnan ihop det vi ser med det vi vet och skapar på detta sätt ett verktyg som hjälper oss att se, höra, minnas och tänka. DETTA VAR VAD Henrik Roos och Sebastian Jääskeläinen ville utforska närmare. En djupdykning ner i människans intellekt gick av stapeln för att se hur vi påverkas av det vi ser och på vilket sett vi relaterar detta till vårt eget förflutna.

The overriding purpose of this graduate thesis is to evaluate if municipalities and county councils can deviate from the legislation of public procurement during procurement of customer choice agreements within the health and social care area. The intention of this Quasi-market is to provide the users with competition in terms of quality rather then the general principal rule of economic value.My conclusion results in a legal situation without rules of general procedure. So far the authorities make their own regulation in the field of customer choice agreements. The problem lies within the authorization of new contractors and their right to make an appeal against resolutions made by the authorities social care divisions.One solution is to legislate within the present law of public procurement. Another way to solve the problem is to create a lex specialis apart from the present public procurement regulation..

Prosodi varierar mellan olika språk och innefattar det talade språkets rytm, melodi och dynamik. Flerspråkighet blir allt vanligare i det svenska samhället, vilket gör det viktigt att studera flerspråkighet ur ett logopediskt perspektiv. ITAP är ett icke-språkligt prosodiskt test som prövar perceptions- och produktionsförmåga av intonation och rytm. Testet har hittills testats på en grupp enspråkiga svensktalande barn med typisk språkutveckling.Syftet med föreliggande studie var att testa produktion och perception av intonation och rytm hos flerspråkiga barn, med hjälp av ITAP, samt att jämföra resultaten med en enspråkig svensktalande grupp.I studien deltog totalt tio barn. Fem barn med svenska och somaliska som språk, samt fem barn med svenska och arabiska som språk.

The aim of this study is to investigate a number of class teachers' thoughts on the use of information and communications technology (ICT) in early literacy learning. The study has been conducted as a qualitative study, interviewing five teachers with the help of an interview guide. Three central questions were posed.What perception do the teachers have about the use of ICT in their tuition?What perception do the teachers have about the pupils' literacy learning in teaching with ICT tools?What perception do the teachets have about teaching and learning by means of ICT when it comes to pupils with reading and writing difficulties/dyslexia?The overall theoretical basis of the study is Vygotskij's sociocultural theory.In conclusion, the result of the study is as follows.Most class teachers feel that the training they have undergone in ICT education was adequate, but they also call for skill development.Most teachers believe that the use of ICT tools provide opportunities to adapt their teaching to pupils' knowledge level. The teachers' opinion is that ICT in teaching is useful for pupils' progress in early literacy learning.Most teachers also believe that ICT tools in teaching can be of some help for pupils with reading and writing difficulties/dyslexia.One obstacle in helping these pupils is lack of time.Therefore, the majority of the teachers hand these pupils over to special education outside the classroom..

China has a long tradition of using deception and psychological tactics. During the 2008 Beijing Olympics, China displayed extensive perception management, aiming at showing a better picture of China. The purpose of this study is to examine if China has continued to display a distorted image since the Olympics and if it could be classified as attempts on deception directed towards a western audience.By combining case studies with descriptive, comparative and a qualitative content analysis method, three cases are researched in order to establish how they are portrayed in the Chinese newspaper China Daily and the BBC News. The differences discovered are matched with the six different kinds of deception presented in Barton Whaley?s general deception theory.In all three cases, numerous examples can be found which indicates that China attempts to deceive their western audience through the media.

The main purpose with this master's thesis was to develop a survey with the intention to examine what expectations the JM AB:s customer had on a future garden and also to discuss if the lawn has a symbolic meaning in gardens. The lion's share of the thesis is based on a survey, aimed at people in the company's customer database. The intention was to examine what expectations they had on their future garden and if their expectations were met when they later bought a house from the company. The work also consists of interviews and visits to areas with newly built homes. I interpreted the result from my surveys as the lawn on its own being is a strong symbol for a garden and also signals a social status of the owner. To the company the pre made lawn on a role is a way of saving time and easily achieve what the customer request. The company wants to create a concept of a "preset-garden" that meets the company's vision as well as the expectations of the customer.

Title: Register now and stay in touch ? a study about the relationship between CRM-system and business performance.Purpose: The purpose with the study is to identify if there is a positive relationship between CRM-system and business performance in Swedish multinational companies in the industrial sector.Audience: This essay is addressed to the Swedish multinational companies in the industrial sector.Methodology/ Approach / Design: We have applied a qualitative method, with a deductive approach. Through an in-depth interview with the case company Benzlers AB, which provided the empirical basis, supplemented with the CSI-values.Conclusion: The study has presented evidence, that there is a positive relationship between CRM-system and business performance which has been confirmed by the positive increase in the CSI-value after the implementation of the CRM-system.Originality/ Value/ Contribution to knowledge The study contributes with its own results that fill in the knowledge gap about the subject in Sweden. The study finds that the CRM-system effectives the interaction with the customer and thereby business performance increase, with the CSI-value as unit. This therefore increases the value and importance of investigation of Swedish multinational companies, whose purpose is to satisfy the customer and at the same time, increase the business performance.Future research: For future research we suggest publishers to base the empirical basis through additional in-depth interviews with added case companies. In order to confirm the relationship between its validity in the industry, and also indentify what happens between inputs and outputs, which leads to increased business performance.Keywords: Customer Relation Management (CRM), CRM-system, customer satisfaction, business performance, Customer-Satisfied-Index.Thesis type: Business economy 61-91, Bachelor essay, Marketing (15 credits), spring 2010th..

The background to the study is that within the next ten years about 50 new multi-purposeindoor arenas will be built. These are used for various events such as sports, concerts, etc. In order to achieve a high level of security in the case of danger alarm signals and alarmmessages must be heard well by the visitors. ÅF-Ingemansson wanted to show builders the importance of good speech perception and that it is not observed in arenas today. They conducted technical tests on two large multi purpose indoor arenas to develop parameters that affect speech perception in the arena.To get a subjective view of how these arenas are experienced a survey was created.

This report is going to be focusing on the development of a promotion page and login system for the web production company Adoreyou. The promotion page and login will be parts of a new taxi application for iPhone that lets the customer book a taxi and drivers manage the requests from the customers.Taxi application?s that let customer?s book trips are nothing new but they are constantly being explored and developed. The most common practice is to let the customer fill in from what address he or she wants to be picked up and to where he or she wants to be taken. Then the price is set in the application depending on the distance and most likely other factors like weekday and time.

Syftet med examensarbetet är att hjälpa ett företag med att införa standardlittera för deras prefabricerade betongelement som ingår i deras Konceptet. Införandet av standardlittera ska resultera till att återfinna och gruppera deras betongelement i CAD-systemen. We did our thesis project at one of the most prestigious Swedish construction companies. We have examined the possibilities of doing sandwich elements to standard elements which would increase the degree of industrialization. The company has developed a concept that is based on a more refined process of industrialization.

The aim of this thesis is that through a case study, analyze and evaluate whether the customer is high - or low involved and connect with the choice of marketing strategy using a celebrity.This thesis is about how a celebrity can be used in marketing to affect a company's customers. The essay is facing the fashion retail industry, where three companies, Lindex, H&M and MQ, has been studied and compared. Lindex is using celebritiy Emma Wiklund by an internal collaboration within the enterprise. MQ is using various celebrities in various campaigns throughout the year and use them in external advertising campaigns. H&M is using interactive marketing with different celebrities in the form of, for example, guest collections for the company.

The purpose of this quantitative study has been to investigate teenager?s perception of obsessions and compulsive acts. Teenager?s perceptions and experiences as well as connections between the taboos surrounding the topic and the perception have been examined. The study has taken in to consider gender perspective, in regards to certain topics.