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The use of thin and attractive models to promote companies' products is widespread among marketers. This is true even for companies whose products have little or no association with beauty or body weight. As the proportion of overweight people continues to grow in many developed countries the ideals used by marketers to attract customers strays further away from the actual attributes of the customers themselves. What is little understood is what effect overweight has on the efficiency of the product promoter. Some limited research has studied how the efficiency of the product promoters in printed advertisements is affected by the existence of congruence between the product promoter and the product itself. No studies have however focused on both the effects of overweight and the existence of congruence on the customer interaction process specifically for store scenarios. This study examines how the efficiency of a product promoter in a store is affected by her being overweight as well as there existing congruence between her, the product and the store. Overweight is not found to affect the performance of the product promoter while the existence of congruence is found to have a strong positive effect. The results are interesting because they point to a need for broadening our understanding of which passive attributes of a product promoter that truly matter.