Student recruitment is a subject that seems to be forgotten in the theory of event communication. Yet the area has some specific reoccurring features. Our purpose was to examine these specific features and how to work with these in the best way, and also see how to get the most out of the event communication to the young at event and fairs. Special features we have looked at are the student ambassadors ands their impact, the meaning of a give-away and also if there are any essential factors to get in contact with the young at fairs and events, and if new technology had an important role to play in the area.Our research has been inductive, and therefore, we have created our own theory and reflected it to the larger topic of event communication and its theories. Our research method has been triangular, both quantitative and qualitative; interviews with those who work with student recruitment, and surveys to young people in upper secondary school.Our study showed the importance of student ambassadors and their specific task to be nice, friendly and outgoing.

Culture Management Cultural management administration producent KKE management.

This essay is intended to illustrate the norms and values which can be deduced from the notifier Catarina Andersdotter and recorded by Gunnar-Olof Hyltén-Cavallius. Reflects the legends of the peasant culture and life during the later part of 1700´s and early 1800´s.                      In the background material, I have assumed the following conditions of life; faith, love, work and children. Since Hyltén-Cavallius is our filter between us and the notifier, I have examined his life and incorporated events that may be of interest of the essay. Catarina Andersdotter´s life is described in the essay to show the factors and living conditions in her life that influenced her choice of stories.                      The environment of the commons over time period is described for the purpose of the variables of the legends. Legends have been qualitatively and quantitatively investigated.                      The essay shows that most of the legends deal with mytical world and its creatures as well as the interaction with humans.

Purpose/Aim: To describe likenesses and differences between the personal identity of the common Kalmar nation member and the collective identity of the organization Kalmar nation as described by said members.Material/Method: Collecting data through a quantitative survey, where the members answer questions about themselves and Kalmar nation, and subsequent analysis of said data by means of theories about personal, collective, and brand identity.Main results: After analyzing the data from the survey I conclude that there exists both likenesses and differences between the organization and its members. Some likenesses are more pronounced than others, and the same can be said for the differences. However, within the three areas of study (specific identity traits, politics and music) politics and music showed more similarity between the members and the nation than the specific identity traits did. The most interesting aspect of the analysis show that the members have quite a common view of the organization despite their own widely different descriptions of themselves..

In efforts to strengthen local economies, business development programs are often a way in which governmental organizations and state affiliates try to facilitate innovation and successful entrepreneurship. There is a mutual interest from both the public and private sector that these funds are put to good use. Extensive research has been conducted with the focus of the general effect of public support programs. However, not much research has been done on what external factors affect the situation for receiving businesses. This study attempts to examine whether one specific such factor, the level of maturity on the markets that the recipients operate in, has a discernible effect on the needs for different types of entrepreneurial support.

This thesis analyses the Funnel Beaker Culture on the island of Gotland. Since no comprehensive studies of the remains of the pottery have been made, this is one of the reasons why I chose to study this topic. The purpose of this study is to analyze the pottery and to discuss the chronological and spatial implications. Four sites from the Funnel Beaker Culture on Gotland are studied; Mölner/Gullarve, Gräne, Ardags and Suderkvie. Ceramic samples are analyzed with respect to its ornament and it is discussed if the pottery found at various sites are contemporary.

Descartes sharp distinction between body and mind has had a severe influence on the culture of the western world. We now have a constructed system of knowledge that discards perception asunreliable and instead admits only deduction as the adequate method of understanding oursurroundings and ourselves.But what are we, if not human?And what would our lives be like without our dreams, the passions of our hearts and the sensationsof our sense organs?Irrational as it all may seem, these aspects form our existence, giving us pleasure, experience andknowledge beyond what we plan or try to predict. It is the fuel that keeps us going, fighting, loving.So how come we seek to explain everything? How come we seek the approval of others in matters we should be confident enough to judgeourselves? Why can't we embrace all the aspects of what it means to be alive? I state that the society and culture of the western world offers great possibilities for expression andcommunication.

This study demonstrates how norms and ideals about sexuality and gender expression are used in the TV-show The Walking Dead. An intermediate study is made on the comic books? two same sex couples as they are compared to how they are represented in the TV-show. Tara Chambler and Alisha, a same sex couple who only exist in the TV-show, not in the comic books, are also analysed. Queer theory and an intersectional perspective are used to discover how different power asymmetries are connected to each other through an active interplay.

This Master?s thesis aims to study how the concept ?youth? is understood and used in papers and publications about public libraries, written at The Swedish School of Library and Information Science from 1972 to 2002. It does this by answering three questions: Firstly, how is the concept ?youth? formulated in papers and publications at SSLIS from 1972 - 2002? Secondly, has the concept ?youth? changed in the analysed texts during the chosen time and, if that is the case, what constitutes this change? And, finally, what types of consequences for the understanding of the users can this have for the writers and readers of these texts? Discourse analysis is used to analyze how this concept is constituted, transformed and understood. Among the things studied in the discourse analysis is the interdiscursivity and intertextuality of the texts, as well as the meaning of the word, the wordings and modality of the analysed texts.

Göranzon, Ingrid: From concept to reality - Uppsala Municipal School of Music. Master thesis, 30 credits. Uppsala: Department of Musicology. 2013.This thesis aims to explain how and why the municipal school of music (kommunala musikskolan) in Uppsala was formed. Municipal schools of music are a Swedish phenomenon that was formed all over Sweden after the Second World War.

AimThe specific questions in the theoretic part were:What is contained in the terms "balance and balance skill" and how can this skill be measured?The specific questions in the empirical part were:How does balance skill in different age categories of children correlate with biological and physiological parameters such as age, gender, body height, weight and level of physical activity?MethodsLiterature search based on books and scientific papers related to the questions posed above. Selection was made at libraries and on?line through "Pubmed". Specific search words were used.

Using stimuli with identical information in both PR and advertising, this study seeks to explain how content class together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR, and contemporary PR metrics do not take into account what effects PR actually generates. PR is often said to have an advantage over advertising due to the effects of third party endorsement, but previous empirical assessments show inconsistent results regarding what effects each content class generates. The result of this study is that PR is stronger at building recall, interest and credibility, and that it has less perceived selling intent than advertising. Results differ somewhat between different levels of involvement, but the conclusion is that this might not be attributable to the level of involvement per se but rather to the type of products being used in stimuli - a conclusion that seems valid for previous research as well.

Uppsala University Library owns eight volumes of manuscripts attributed to the academy equerry Johan Leven Ekelund (c.1701?1775). In this thesis, I apply methods from the field of material culture studies in order to establish which of the volumes that formed the donation from Leven to the library mentioned in his will. By mapping certain markers such as places, names and dates I am able to identify to some extent where Leven gained his practical skills and which writers influenced him. By analysing the texts, I draw the conclusion that the manuscripts can be divided into groups aimed for different audiences.

The aim of this study is to show how some persons with one of the Swedish national minority languages as mother tongue use a library with regard to their mother tongue and culture. The research questions are: How do Sami-speaking, Finnish-speaking and Meänkieli-speaking (Tornedalen Finnish-speaking) persons use a library with regard to their mother tongue and their culture? What aspects do they find important in this use? As a theoretical frame I have used Marianne Andersson and Dorte Skot-Hansen?s model of the functions of the local library and Will Kymlicka?s theory of the value of maintenance of minority cultures. The study is a qualitative user study. Deep interviews have been conducted with 9 persons with Finnish, Meänkieli or Sami as mother tongue.The results show that the main use of the library is as a cultural centre and the most frequently used service is borrowing of literature.

Coping theory asks what the cognitive and behavioral patterns of individuals dealing with stress are. This essay includes, besides the perspective of the psychology of religion, theories of culture and ritual in exploring two Swedes coping with the natural disaster in Thailand year 2004. The vacation paradise was struck by an enormous flood wave, called a tsunami, causing vast destruction and the death of over 200.000 people. Among these 543 were Swedes on vacation. When a disaster of such measures happens, what kind of stress does it cause? How do you cope? Are religion and ritual important? What is the function of the culture in the copingprocess? Using hermeneutical analysis this essay interprets the material from two books by Swedes, who not only experienced the disaster, but lost two children and husband and wife in the flood wave.