Purpose: The purpose of this study is to investigate why Linas Matkasse has greater success in terms of market share than Middagsfrid despite the similarities of their concepts. The study will also examine potential and existing customers' image of the brands and corporate brand awareness.Method: This study is based on a triangulation in which both quantitative and qualitative methods are treated in the form of personal interviews and a questionnaire survey.Theoretical perspectives: Four theories are addressed in this study and they treat the brand from different aspects. The theories process how to create value, personality dimensions, how companies should act and strategies around brand.Empiricism: The empirical material consists of five interviews, one of which was with the brand manager at Middagsfrid. Then two interviews were conducted with consumers of Linas Matkasse and two interviews with consumers of Middagsfrid. A questionnaire survey has also been conducted.

The purpose of this essay is to illustrate how an organisation with several different cultural activities, such as a regional museum, works with anemphasis on participation. The essay focuses on Kulturparken Småland AB, which encourages the public to be more involved in its activities. Aqualitative approach is used, including nine interviews with employees at theorganisation. A number of theories form the basis of this study: institutionaltheory, which focuses on the context of the organisation, Bourdieu?s theoriesof different capital and Abbott?s theory regarding professionals.

In recent times statistical findings suggesting a deteriorating mental health among teenagers, have been published. Not only did I find the lack of an all-inclusive analysis problematic, but also the fact that the studies themselves where often insufficient. Thus my purpose has been to chart these statistical studies, and then scrutinize the results.My method has been inspired by critical theory, where an interpretive starting point, self-reflection, and the idea that man and society interacts as a whole, is of great importance. Aside from the above mentioned studies, I have also employed secondary empirical data from TV, newspapers and the Internet. My own experience as a social worker has also been an important resource for this paper.

This dissertation examines how creativity can be of benefit for the school. It discusses if there is a need or demand for it and how the present situation is in Swedish schools. Defining creativity accurately is difficult but it is relevant to look at the environments that use creativity. There is a vast amount of literature that uses creativity and it varies to some extent. Creativity originates from meetings and combinations, both within and outside of the individual.

This master thesis aims to examine the methods of the conservation field and their visionabout maintenance and change, in terms of liturgical values. This is to be able todetermine if there is a need to develop the methods that the field of conservation has tosafeguard the intangible cultural heritage of the churches.This is mainly a literature review, focusing on different tutorials from the Swedish nationalheritage board, and different texts on liturgy aswell as Unesco's Convention for theSafeguarding of intagible Heritage (2003), ratified in Sweden in January 2011. A casestudy of the practical work has been carried out on three churches that have undergonechange. The application process and the results were important for this study.The conclusion is that the conservation field have ambitions to preserve the liturgicalvalues, but they do not have sufficiently developed methods to do so. Nevertheless, itappears that most cases of change in churches, increases the liturgical values..

This Master?s thesis examines library courses, a relatively new form of user education. Our focus is on the pedagogical point-of-views reflected in the text in these library courses. The primary purpose of the study is to analyze the pedagogical discourse displayed in the library courses to determine if the perspective is behavioural, cognitive, constructive or socio cultural. We are investigating if the pedagogical discourse differs from course to course, and if so, how are they different? In addition we aim to find out how the pedagogical discourse in the library courses relates to university websites and governmental and legal texts, at the discursive and social practice level.

This Master's thesis aims to discover, understand and interpret how,with what results, and with what settings adults reading are investigatedin a series of nine Master's theses, written at The Swedish School ofLibrary and Information Science at the University of Borås 2000-2010.This Master's thesis is a meta-study that operates with theoreticalconcepts such as discipline, sub-discipline, research field,interdisciplinarity and with a qualitative research method calledanalytic induction. The results show that LIS - reader studies illustratevaried knowledge about adults reading that investigates with two mainapproaches - a general and a specific one - but with a common interestin two main categories: reading circumstances and reading effects andvalues. LIS ? reader studies show an instrumental perception of theborrowed theories for study of reading and their application and a lessepistemological justification of these in relation to LIS, as own researchfield. The problem area readers and reading is regarded withuncertainty as study topic in the LIS, and this attitude shows up, despitea depth theoretical awareness, a less intellectual self-awareness and amore pragmatic one..

AbstractThe aim of the research presented in this thesis is to study how interactional strategies are used by children and what these strategies mean or imply in the preschool cultural context. The theoretical point of departure in the study is the socio-cultural perspective (William Corsaro, Roger Säljö, Jim Wertsch). The study is a contribution to the field of research that focuses upon contextual issues and an overall way of seeing the child. This is in opposition to the strong traditional psychological perspective in the development of the child, where a focus upon the individual dominates in special education. This ethnographic study aims to answer the following research questions; What interactional strategies are co-constructed by the children in preschool play? How do the interactional strategies influence the creation of culture in preschool play? The children, 3-5 years olds, and their play situation were in focus.

Stockholms stadsteater (Stockholm?s city theatre) is a public theatre in Stockholm, Sweden. During the last ten years, the theatre has increased its audience by 40 percent, has been called a ?success story? by culture politicians in Stockholm as well as others in the cultural field, and is today the largest theatre in the Nordic countries. At the same time, there is a recurring debate, primarily in the national morning papers? culture sections, concerning Stockholms stadsteater.

This essay deals with the rationale and aims for doing cultural or aesthetic activities and projects in schools, and gives special focus to a specific group of students, attending schools provided at special residential homes for young people (sa?rskilda ungdomshem). These homes receive young people with psychosocial and substance misuse problems and who show tendencies towards criminal behavior. The essay investigates how working with a cultural project in schools at these residential homes is justified and also elucidates how this specific group of students and their problems are constructed in the documents surrounding the project. The essay will further ponder over possible educational and pedagogical consequences of these constructions.The investigation has its theoretical frame work in curriculum theory.

This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within the category, which is particularly important for brands within less salient subcategories. For strong brands however, category advertising leads to lower purchase intentions, an effect which could potentially be moderated by focusing the advertisement on the complementary nature of the products combined with promotional elements. The study also shows that there is no difference between advertising products jointly and separately when it comes to brand attitude, category attitude, typicality, brand purchase intention for weak brands and category purchase intention.

This study examines the scholarly communication activities in two scientific fields, chemistry and economics, in a Polish context. The dissertation aims at investigating what characterises the publishing choices of researchers and what supplementary forms for the dissemination of research output are used by scholars. In addition, the paper is looking into what are the views and awareness of open access and institutional repositories within this scientific community. This thesis gives the results of semi-structured interviews and an online survey at two academic faculties at a Polish technical university. As its theoretical framework, the study uses Whitley?s theory of the intellectual and social organisation of academic fields and Latour and Woolgar?s study regarding various motivations for publishing.

On the first of October 2012 the media reported that the women in the Ikea cataloguehad been airbrushed in the Saudi edition. Initially the blame was put on either theSaudi government the Islamic culture or the Saudi franchise. In the end it wasrevealed that the Swedish company Inter Ikea Systems had the full responsibility forIkeas actions and therefore was the culprit behind the airbrushing. On whoseinitiative or why the airbrushing was done the media never found out. These areanswers only Ikea has, although they remain unresponsive to these questionsthroughout the news portrayal.This study methodology uses a qualitative content analysis as framework to furtherinvestigate the news media with support of theoretical perspectives such as mediatheory, power relations and cultural differences.

Purpose: The purpose of this study is to do a brand survey of Metro in Karlstad. The study will originate from the terms ?brand identity? and ?brand associations?, where the brand identity is the organization?s desired view of the brand, and the brand associations define the associations held by the consumers.Issues: What is Metro?s brand identity? What are the brand associsations of Metro in Karlstad? How well do the brand identity and the brand associations correspond?Theoretical framework: The study is done from the perspective of media and communication studies, where the theoretical terms are defined from literature regarding brands.Method: The study is carried out using a qualitative document analysis, interviews, and a quantitative survey. The document analysis was made on Metro?s own documents regarding values and target audience.

The aim of the study was to examine which approach future social workers have regarding specific competence in the meeting with lesbian, gay, bisexual, transgender and queer clients. Previous research shows that LGBTQ people have a low confidence towards social services, police and courts and say they face discrimination and degrading treatment to a greater extent than the heterosexual population. Research shows that education and better skills of LGBTQ culture among professionals can change the situation.The essay is based on a model of cultural competence in working with sexual minorities and people with a transgender expression. The model defines the meaning of an LGBTQ perspective and is designed to improve social work with LGBTQ clients.The study is quantitative and empirical data consists of 203 survey responses from students with a long experience of the social work education. The analysis of the results is based on the cultural competence three principles; attitudes, knowledge and skills.