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2904 Uppsatser om Cultural awareness - Sida 25 av 194

Cause-related marketing - Välgörande för varumärket? : En studie i hur konsumenter uppfattar CRM i en kritiserad bransch

Background: Increasing globalization has changed the business environment and also resulted in increased awareness of the consumers and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. A part of a company's CSR, CRM, cause-related marketing, which is a relatively new marketing strategy and created when companies choose to partner with charities and market it. Garment/clothing industry has as many others come to be shaped by the effects of globalization, but has also endured heavy criticism over the years. This criticism is largely because of the outside world's reaction to the exploitation of developing countries.

Drama i skolan och på fritidshemmet : En kvalitativ undersökning om några pedagogers och elevers uppfattningar om drama

The study aims to examine some teachers' and students' conceptions of drama in schools and in after-school centers. ?Educator? in this study refers to after-school leaders and drama teachers.  The study is limited to three educators and three students at a public school in the Stockholm area. This study considers the following questions: How do educators use drama in schools and in after-school centers? How do students perceive drama in schools and in after-school centers? What importance do educators think that drama has for students?The study draws on the socio-cultural theory on teamwork and social interaction.

Cross-Cultural Issues of Online Communication: A Comparison Between Swedish and Chinese Websites

Det finns många olika motiv för företag att sponsra kultur men kulturinstitutioner har dåligt utvecklade erbjudandestrategier för att framhäva hur företag gagnas av samarbetet. Mellanhänder med nisch mot kultursponsring kan etableras för att marknadsföra kulturinstitutioner mot potentiella sponsorer. En ändrad lagstiftning tycks öka intresset för företag att sponsra kultur. För att maximera nyttan av sponsringssamarbetet krävs en utvecklad sponsringsrelation som är ömsesidigt värdeskapande och där parterna uppfyller alla nivåer av kunskapsutbyte. Relationerna inom kultursponsring påverkas mer av kulturinstitutioners storlek än av företags..

Att skildra sin historia - En diskursanalys av franska politikers bild av Frankrikes roll som kolonisatör sett ur ett postkolonialteoretiskt och mångkulturellt perspektiv

The aftermath of colonization, culture diversity and the recognition of the ownidentity - living in a country which has the role of a former colonizer has got consequences in the multicultural French society. These consequences can be seen studying the politics, the education and the history of that country. In this bachelorthesis I discuss the aftermath of French colonization with a focus on how the French cultural identity can be explained in defining colonialism in French lawmaking. The aim is to understand the definition of the own cultural identity from a postcolonial perspective and what meaning the multicultural society has for this definition. This is an issue which can be seen in politics as well as ineveryday life, and to make an understanding of it, I study how French politicians are representing their country's role as a former colonizer in a postcolonial era.

Varumärket Sverige : En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.

In these days of globalization, with a higher level of openness and interaction over geographical, cultural and economical borders, the importance of the company?s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies.Countries as brands: Is it possible to consider a nation or a country as a brand the same way you consider a product? Well, looking in to the subject it seems to be a rather complex matter and there are many questions to be asked and answer. Nations around the globe are indeed marketing and positioning themselves for several purposes.

Natur som kultur : och betydelsen av dess berättelser

Is there such a thing as unadulterated nature? All that surrounds us is culturally modified by man somewhere along our past. But culture is only a fictitious conception itself, created in an attempt to break the world into controllable objects.So in what do we find culture? In everything? In the objects or the stories they embrace? Who chooses what?s worth saving and how to save? Choosing what is culture is made from personal, ingrained dichotomies of what?s important and what is not. A selective eye creates a distorted truth, which could have unintentional long-term effects.This thesis will give a historical account of the archaeological discipline?s development in tending to our cultural heritage.

Den dolda genusordningen på museer. En studie kring museers arbete utifrån genusperspektiv.

SammanfattningMuseer har till uppgift att dokumentera, forska och samla in människans och naturens lämningar för att berika kulturarvet och bidra med ny kunskap. Frågan är vad det är för kunskap som förmedlas och vad det är som väljs att ta med i kulturarvet. Denna uppsats syftar till att lyfta fram diskussionen kring huruvida kulturarvet och kunskapsförmedlingen är könsneutral och hur den dolda genuskonstruktionen speglas i utställningarna samt att studera hur ett genusperspektiv används och integreras på Tekniska Museet i Stockholm och Malmö Museer. Som empiriskt underlag ligger kvalitativa intervjuer med sammanlagt 8 representanter från båda museerna. Den teoretiska basen består av teorier kring kultur, kulturarv och genus.

Med kejsaren som referens : En studie om kejsarkultens påverkan på den skandinaviska aristokratins uppkomst och utveckling

During the three first centuries A.D the cult to roman emperor was practiced over the absolute majority of the known world. It was based on the idea of the deified ruler, where religion was used as a way of legitimizing a social position of an absolute few. It arrived from below but was promoted and spread from above as a way of governmental control. During the same period of time did a new aristocratic social group emerge in remote Scandinavia that eagerly sought new ways to identify themselves and their newly found social standing. With a base consisting of an economic surplus they wanted to create an acceptance for their new way of life and thus in doing so change the very foundation and core beliefs of their own society.The central theme of this study is the cultural exchange that took place between these two cultural spheres and mainly of the effect that the cult to the roman emperor had on the emergence and identification process of the Scandinavian aristocracy..

Smart konsumtion : unga vuxnas attityd till miljö- och rättvisemärkta produkter

We are more aware than ever about our impact on the common environment and the world's population. Consumption awareness can be one way to take social and environmental responsibility. This study aims to examine young adults' (19-30 years) attitudes toward consumption awareness in Sweden. Consumption awareness is treated in this study as the consumption of environmental and fair-trade labeled products that have been certified of a third party. The study is limited to everyday commodities, which in this case is groceries, household consumables and clothing.

Mindfulness - att tillämpa medveten närvaro

In this multistudy the aim was to measure the effect of mindfulness and yoga in negative stress. Is it possible for yoga and mindfulness to increase awareness and acceptance to inner and outher circumstances? Mindfulness-Based Stress Reduction (MBSR) has shown good results in how to cope with negative stress and how to stay calm in a stressful envirorment. The qualitative study where Visby Yoga Center and Stockholm Yoga Shakti attended in a survey. Correlation showed no relationship between stress and mindfulness and no significant value, n=20, Cohens d=0,16.

Ständigt online : Tillgänglighet via Internet och mobiltelefon - behov, beroende och besatthet

Syftet med uppsatsen är att undersöka hur människor upplever att ständigt vara tillgänglig med sin mobiltelefon och/eller Internet. En kvalitativ metod med semistrukturerade intervjuer har använts, där tolv personer, sex gymnasieungdomar och sex vuxna personer, har intervjuats. Hälften av de intervjuade bor i södra Sverige, hälften i norra. För analysen har McQuails grupperingar inom Uses and gratifications-teorin använts, liksom cultural studies teorier. Resultatet visar att de intervjuade ser det både som en möjlighet och ett krav att vara tillgängliga och uppkopplade, att Internet och mobiltelefon verkar bidra till att arbete/skola och fritid flyter ihop samt att de äldre intervjuade i något högre grad än de yngre upplever negativa aspekter av att vara ständigt tillgänglig.

Svandammsparken Nynäshamn. En kulturhistorisk värdering

Uppsats för avläggande av filosofie kandidatexamen i Kulturvård, Trädgårdens hantverk och design, 15 hp, 2015.

Fyra lärares tankar och syn kring arbetet med integration, mångfald och värdegrund på en mångkulturell skola

The purpose of this qualitative research study is to examine if and how the teachers from a multicultural International School work with intercultural pedagogy. The school in question isprofiled and consists of both Swedish- and English classes. The study examines if and how the teachers related to the great variety of cultures and created opportunities for integration between the students and handling with values at school. It is important to be aware as a teacher to be able to take an active part in working towards a school that gives possibilities for different cultures to meet. If this is neglected, it may increase the risk of problems and cultural clashes between the students.

En heterotopologisk analys av den kulturella infrastrukturen i Göteborg: Rio Rio-båten på kollisionskurs med ett stadsplaneringsmaskineri på drift.

This essays overarching aim is to contribute to the theoretical discussion of transformation processes that are shaping the urban landscapes and further to problematize contemporary planning discourses in Sweden. Drawing on the concept of Foucault?s heterotopia and actor-network theory for spatial analysis, the paper seeks to analyze the complex urban landscape transformation process as an emergent property of human and non-human actor-networks seeking to transform and order space. With the district of Rosenlund in Gothenburg as a starting point, this thesis intends to examine how the cultural infrastructure - used by the residents and visitors of the city - are related to the city's planning and development processes. The case study is based on a boat (Rio Rio) in Rosenlund canal that is defined as a cultural infrastructure.

Tillgänglighet och verksamhet för dyslektiker på folkbibliotek i Södermanland

The aim of this thesis was to investigate the accessibility and activities for dyslectic adults in public libraries in the Swedish county of Södermanland. The questions that were to be answered were four; to what extent do the libraries provide book material and special computer software? To what extent do activities occur? Does the library staff have awareness and knowledge of dyslexia and of activities for dyslectics? What are the obstacles for good service for dyslectic library users? Two methods were used. As a first step, a questionnaire was sent to thirty public libraries. The questionnaire elicited a low level of response, but gave in spite of this an overview of the situation for dyslectics in the libraries of the county.

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