Non-profit organizations? communicational challenges in a glocal market? A pre-study to a communication plan for the non-profit organization Humlan.This study intends to examine and analyze the current strategic position of the non-profit organization Humlan, and how the organization can develop their communicational efforts to make themselves more competitive in the glocalized market in which they compete. This has been examined by qualitative interviews with the employees of the Humlan, and a quantitative survey of Humlans potential target group, students. The results of the interviews showed that the employees of Humlan experienced the competition in the market as fierce, and that they experienced a need to communicate their uniqueness as a non-profit organization. The employees also expressed a wish for the Humlan brand to become associated with quality. In turn, the student survey showed that the students had a low knowledge-level regarding Humlan, that they were interested in a wide array of cultural expressions, and that they mainly wanted to communicate with Humlan by taking part of information such as news.In summary, the study showed that Humlan could develop their communicational efforts by creating awareness about the organization and its uniqueness among students.

Our main reason for this master thesis is to find out how librarians get knowledge and understanding about people with disabilities in order to make the library more accessible. Our aim is to study the so-called 4 x 4 education which is an education about accessibility to and within cultural institutions and find out if a specific education is helpful to librarians in this matter. We also discuss what librarians themselves find desirable in an education of this type. Socio-cultural perspective is our choice as background theory. The socio-cultural perspective states that learning depends on social activity and social interaction.

The purpose of my study is to investigate teacher?s perceptions of their mission in the preschool class, and how they work to promote children?s written language development. What methods and working methods they use to awaken curiosity and motivate children to read and write. I am using the qualitative research method to get answers to my questions. I have made four qualitative interviews with four teachers in preschool classes from different schools.My questions are:What conceptions does teachers have about their mission in a preschool class?What different methods and approaches does teachers use to stimulate and wake children?s curiosity for reading and writing development?The theoretical basis for my study is the socio-cultural perspective, where learning occurs in interaction.

The aim of this thesis is to examine representations of masculinity in the activities of a local professional wrestling promotion. After briefly outlining what professional wrestling is, the study draws on a body on feminist and intersectional theory which critiques the notion of gender as a binary and essential category. The material comprises 10 recorded shows and oth- er material published on Sthlm Wrestling?s website between 2010 and 2013, and is analyzed using a qualitative methodology derived from cultural studies. The thesis argues that there are many different types of masculinities in the narrative, which are constructed in relation to different power hierarchies such as ethnicity, class, sex and sexuality.

Abstract:The aim of this study is to critically analyse the discourse of linkworkers, a integration project in a ?multicultural? school in Malmö. In the project, four persons with different ethnic / cultural background where employed to work as a link between the school and the parents, and between the Swedish culture and the children's and the parent's ?original? culture. My material consists of evaluations of the project and interviews with school staff.

No abstract.

This study examines the cultural factors which necessitated the establishment of The Music Archives of Småland in 1991 in the city of Växjö. I wanted to know the importance of the local music tradition and the role of those people who worked to create an institution such as this. In order to do this I interviewed the chief collector of early folk music, Magnus Gustafsson, and made use of literary sources to devise questions and evaluate the results of the exercise. In this study I have made use of a model of a musical culture in a society, created by Lundberg and Ternhag, based on the theory of cultural fields by Pierre Bourdieu. According to this model, the stature of a musical culture gives different forms of musical expression certain roles, but these roles can be remodelled, reflecting perhaps political or ideological influence.

This thesis is an attempt to study if the school cinema project in Kungsbacka is an establishedactivity. Qualitative interviews have been performed with the cinema owner, the projectleader and a politician of the municipality, about their views on the project. Teachers andpupils have also been interviewed. In the case of an established activity, the thesis also attemptsto answer what causes have contributed to such an establishment.The study shows that the school cinema project is an established activity in Kungsbacka andthat all parties involved are satisfied with it. The project has guaranteed the cinema's existence.According to the thesis, the reasons for the establishment are that govemment funds enabiedthe project to initiate.

The purpose of this study was to investigate and compare how and why consumers of different ethnic backgrounds value and prioritize product attributes among food in certain ways. We expected to find culturally bound attitude differences and our aim was to relate those to, and challenge, present knowledge of information structures. Consequently, we also aimed to use this new knowledge of attribute attitudes in connection to assortment variety theory, as attributes constitute important motives to how consumers perceive variety. A theoretical framework was constructed to suit our purpose and function as an analytical tool, consisting of Culture perspectives, Information structures (product attributes), and Assortment variety. In this thesis we focused on attitudes and consumer perspectives and excluded actual behaviour and the retailing perspective.

Bakgrunden till studien är mina egna tankar om hur de lönesättande samtalen inom arbetslivet egentligen fungerar nu när de har blivit alltmer vanliga på arbetsplatserna. Syftet med studien är dels att undersöka hur kommunikationen hanteras och upplevs under ett lönesättande samtal av medarbetare respektive ledare dels att utveckla kunskapen om vilken betydelse kommunikationens påverkan har för samspelet under det lönesättande samtalet. Studiens forskningsfråga har varit hur medarbetarna och ledarna upplever samspelet under samtalet, varför den sociokulturella teorin har använts tillsammans med andra kommunikativa begrepp och teorier. Studien har av den anledningen haft en fenomenologisk ansats för att få fram respondenternas subjektiva upplevelser av samspelet under det lönesättande samtalet. Som metod användes en öppen intervju med en frågeguide som innehåll ett antal olika teman som de olika respondenterna själva fick resonera kring.

A student at the Technical University in Jönköping was given an assignment from Falköping municipality. The assignment was to evaluate their IT systems 'users' awareness of information security and even present suggestions for IT-Users to improve their information security within Falköping municipality.Falköping municipality consists today of seven administrations. The target groups for the study of the information security are a pilot group consisting of 30 IT Users and four different managers from various administrations within Falköping Municipality.The purpose of this work is mainly to indicate an understanding of the importance of the information security knowledge among IT Users in Falkopings municipality, mainly those who use their smartphones and tablets for work-related activities.This work aims to answer the following questions:? How wide is the awareness of information security among municipality's IT users?? How can information security improve among the municipality's IT users?Theories that work consists of are mainly what information security is, how it is handled and the threats and risks that may create problems for the municipality, basically when IT Users use their smart phones and tablets.The Work Implementation started with sending surveys to a pilot group of IT- system users and the student even interviewed four general managers working in Falköpings municipality. Both the questionnaires results and interviews results are presented in diagram and text.The result from both surveys and interviews was very positive and it shows that the municipality investigated IT-Users are very aware and have knowledge about information security, when they use their smart phones and tablets.

Examensarbete för avläggande av filosofie masterexameni kulturvård, 60 hpInstituionen för kulturvårdGöteborgs universitet.2015:2.

Inom ramen för den översiktliga planeringen är samråd och utställning de främsta, lagstadgade tillfällena i plan-och bygglagen där medborgarna kan lämna synpunkter på ett förslag till översiktsplan (Boverket 2014). En av de positiva effekterna av medborgardialog är att de som bor och använder ett område dagligen har en god lokalkännedom om platsen och på så sätt kan bidra med en unik kunskap till planerarna (Khakee 2000). Medborgardialog anses däremot ofta medföra ett ökat behov av resurser i form av tid och pengar (Khakee 2006: 19). Det har även visat sig att mest inflytande över den fysiska planeringen har medelålders, vita män medan kvinnor och barn är grupper som inte har lika stora möjligheter att påverka (Henecke & Khan, 2002: 23). Idag förekommer även svårigheter med att integrera kulturella resurser i samhälls-planeringen. Eftersom samhällsplanering innebär sektoröverskridande samarbeten och behov av en helhetssyn behövs det nya metoder för att säkerställa medborgarinflytande och de kulturella resursernas plats i samhällsplaneringen (Lundberg & Hjort 2011:6-7). Cultural planning är en samhällsutvecklingsmetod vilken syftar till att inkludera kulturella perspektiv i samhällsplaneringen.

AbstractAnn-Kristin Mortensen & Susanne WilliamssonPedagogers medvetenhet om barns lärandemiljö.En intervjustudie om barns lärande i förskolanTeachers? awareness of children?s learning environment.An interview study about teachers? awareness of children?s learning environment.Antal sidor: 32Vi undersökte i en kvalitativ intervjuundersökning vad pedagoger på två förskolor anser lärande är hos barn, samt hur de menar att de bemöter och utmanar barns lärande utifrån Vygotskijs proximala utvecklingszon. Undersökningen och litteraturens teorier gav kunskap i hur pedagogerna utmanar och bemöter barns lärande i förskolan. Detta gav underlag för analys och diskussion. Samtliga informanter var överens om att kommunikation borde vara en röd tråd i förskolans verksamhet och har en stor betydelse för barns lärande. Pedagogerna ville se och höra varje barn och utgå från deras tankar och funderingar enligt Vygotskijs proximala utvecklingszon. Informanterna ville ge barnen goda förutsättningar för en bra lärandemiljö.

My main question in this essay has been: why does the preschool advocate being outdoors? How should we respond to parents who have a different view on this? Children's right to participation and influence is also a question that I raise. How should we preschool teachers do when we stand between the child's desire to be out and the parents wish that their child should be indoors? By reading what is written in the preschool curriculum on children's influence, I have come to the conclusion that we preschool teachers must listen to what the children express that they wish to do, otherwise we go against our policy documents.My dilemma is about how to respond to parents who have a different opinion on being outdoors than we have. Many parents express an aversionagainst their children having to be outdoors.