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1390 Uppsatser om Creative advertising efforts - Sida 23 av 93
Konst Offentlighet Motstånd Om konst som motstånd i den urbana offentligheten - En fallstudie av konstprojektet (O)önskad samhällsförbättring
This thesis is a cultural theoretical case study of the art project (O)önskad samhällsförbättring.Via an analysis of the project, that is based on theories of power, resistance and contemporaryurban development, it examines the construction of urban space, its impact on public art including the ability of art to initiate evolvement of the urban public space.The last decades art has plaid an important role in what is called the creative city; to become attractive nodal points of the global economy, larger cities increasingly invest in art,culture and creative industry. Simultaneously the urban public space is limited to activitiesand expressions of art that are presumed to create economic growth. This introduces animpression of what is allowed and what is not allowed, possible and not possible, wished andnot wished which, as a consequence, evolves the public space. The events during the artproject and the reactions that followed enlightened these limitations. This tells a story, not only about the structuring process of the local urban space, but also important changes that are created as a simultaneous effect at different levels in society, as well locally as globally.
exercise-4-fun : Konceptframtagning av motionsfrämjande utrustning
The Master Thesis has been carried out in cooperation with Silva Sweden AB and the objective was to develop a new product concept within the product category for everyday exercise. The purpose of the thesis was to use and analyze methods and tools which aid creativity and concept creation in order to make method recommendations for future projects.During the thesis a number of customer needs were identified, which in turn were translated into 20 concepts. On a concept decision meeting a pedometer-based concept was chosen for development. The new pedometer is in addition to counting steps also able to measure and calculate the user?s total climbed height during a day and present this graphically in comparison to famous monuments or distances.
Koma som konst
In my work as speech and language pathologist I often meet people emerging from coma andtheir experiences intrigue me. Coma is an eluding human condition that offers a challenge formodern science and our view on body and mind. In my Master project in Creative Writing Iwanted to try to enter this zone that is so hard for a clinician to reach: the personal experienceof being in a coma. By writing HUSK MIDAS I have tried to create a realistic fiction based onresearch on coma state and real-life stories of people waking up from coma.In my exploration of the coma state I found that lucid dreaming is common apart fromdreaming, many patients experience sensory inputs like sound and touch which aremisinterpreted and woven into dreams and creating a feeling of confusion and fear.Coma is a frequent theme in literature and film but is often depicted unrealistically andmisleadingly. A few works like Artur Lundkvist?s Journeys in Dream and Imagination andthe film The Descendents by Alexander Payne show a more reality based fiction.
Hur doftar parfymreklamen? : En Studie i hur man kommunicerar doft genom bild i parfymreklamen
With the help of image analysis and scent theory, we have made an analysis that explains how the perfume smells in advertising. There are many different factors that play a role in our perception of smell by image. We have found that using the connotations we can get a sense of the scent. What helps us along the way, the colors, the women and the environment. From this one different conclusions are mad and we create a scent sensation..
Crowdsourcing för en ökad medborgardialog. En studie om en ökad medborgardialog för Västra Götalandsregionens kollektivtrafiknämnd
Today, companies can take advantage of mass intelligence by making use out ofcrowdsourcing. Crowdsourcing is a business model that uses the power of the collective bythe offer of a problem by means of competitions in various social media. The benefit ofcrowdsourcing is that the company gets more creative and creative solutions to the sameproblem, which would not have been possible if the company solved the problem internally.The larger mass gains an insight into the company, which in return also releases power tothe company's development. The study aims to examine the way in which citizens can beattracted to participate in the development of public transport using crowdsourcing. The studyis based on both qualitative and quantitative approach since the study has a qualitative pilotstudy.
Äldre boksamlingar på kommunala bibliotek resurs eller belastning?
Care and solicitude about Swedish documentary heritage has varied substantially throughout the years. The main purpose of this essay has been to investigate what efforts have been made to preserve rare book collections at public libraries. These cultural policies have been studied from both a national as well as local perspective. What we have tried to explore can be condensed into three questions: What national initiatives have been taken in the past century to preserve the municipal documentary heritage?What initiatives have been taken in the past century to preserve thedocumentary heritage of what is presently the municipality of Jönköping? What value do rare book collections at public libraries represent? The results indicate few national efforts were initially made to preserve rare book collections in the timeframe we studied.
Tillvaratagande av GROT i skärgårdsnära miljö :
The main aim of this study was to investigate and compare different methods for the extraction of forest fuel from environments close to an archipelago. The study was based on relevant literature and published reports as well as personal communications.
Forestry has traditionally been characterized by intense efforts to rationalize and mechanize the cutting technique used for timber and pulpwood. In line with the increasing importance of forestry, more concentrated efforts can be expected in the area of techniques and methods, especially for the above-mentioned product lines.
In Sweden, forestry is of major importance and the Swedish economy and standard of living have mainly been created based on the revenues generated from it. Thus, it is vital that Swedish forests are harvested in an efficient and responsible manner.
The demand for biofuel is growing and today accounts for 15% of total Swedish energy production, a share that will probably increase.
This study is based on three research questions, which are described under the heading of Aim. The results reveal that the most profitable method for handling forest fuel is the traditional one, which is also the most commonly used method in southern Sweden, namely the stockpiling of logs in a clearing by means of forwarders followed by splintering at the place from where they will be distributed.
Today, the high cost of barge transport required for the extraction of forest fuel in an archipelago environment renders such operations unprofitable.
Det moderna biblioteket inätverkssamhället : En studie över kulturpolitikers och bibliotekariers åsikter om bibliotekens användande av sociala medier
?The modern library in the network society?A study of cultural politicians and librarians opinions about libraries' use of social mediaSocial media is becoming more and more interacted in our daily lives and Carlsson (2013) argues that today's libraries have undergone major challenges in the digital information technology's entry in the library arena. The new technology has led to sum up in one question: how a library should relate to the digital information technology, the issue has applied in particular the social communications media, such as Facebook, Twitter and more. The purpose of this paper is to examine the culture of politicians and librarians 'perceptions of public libraries' use of social media linked to the libraries and their democracy promotion efforts. This is analyzed from Castells theories about the network society and the digital divide.In summary, the study concluded that the majority of the culture politicians and librarians believe that social media is a part of the future of the library.
Creative Packaging: vad gör design innovativt och hur presenterar man den på ett innovativt sätt?
Beskrivning av vår kreativa process i skapandet av en inspirationsbok om förpackningsdesign. Boken innehåller sex förpackningar från olika designbyråer i världen. Det finns inga bilder i boken, för att visa förpackningarna används Augmented Reality. Förpackningarna visas på datorn via en webbkamera. Detta för att öka interaktionen mellan betraktaren och verket..
Stress is always present, Stress och coping hos personalen på en kvinnojour
The purpose of this study was to examine work related stressors and related coping strategies among case managers at a domestic violence shelter in the United States. We further wanted to examine whether locus of control among the participants could be related to work related stress and coping strategies. Qualitative interviews were performed with eight case managers to gain knowledge about the stressors and coping strategies they used by examining their thoughts, feelings and experiences. The result showed that the case managers experience a number of stressors in their work environment such as system problems (e.g., lack of re¬sources and time pressure) and emotional stress. Coping responses among the case managers included efforts to alter the problem, so called problem focused coping, efforts to control emo¬tions, so called emotions focused coping and social support from colleagues.
Ett mongo, en bög, en massmördare - och ett u-landsproblem som kryper under skinnet : En kvalitativ studie av vilken typ av känslor och attityder som väcks hos konsumenter när de exponeras för provokativ reklam
I en värld där konsumenten dagligen överöses av kommersiella budskap är det många gånger svårt, för att inte säga omöjligt, för företag att synas. Ett tuffare klimat kräver tuffare tillvägagångssätt, vilket har resulterat i nya marknadsföringsmetoder. En av dessa nya metoder är provokativ marknadsföring som vänder sig till betraktarens känslor genom provokation. Provokativ reklam och dess effekter på konsumenter har undersökts tidigare. Dessa studier har emellertid övervägande fokuserat på provokation i form av sexuella stimuli, varför det råder stor osäkerhet om hur andra provokationsformer i reklamsammanhang mottas av konsumenter.
Det var en gång en idé... : Ledningens roll för stimulation till kreativitet och tillvaratagande av anställdas idéer
Att studera hur företagsledningen i skandinaviska upplevelseorganisationer drar nytta av anställdas kreativa förmåga, genom att stimulera till ett kreativt arbetsklimat och tillvarata de anställdas idéer..
Tecken på liv : mänskliga spår i staden
The City is filled with signs of life. It teems with human traces waiting to be discovered. Street art of different kinds prevails behind traffic signs, on posts and electrical boxes. Personally con-structed dogs guard roundabouts all around Sweden and small gardens spire underneath window ledges. In this work I want to identify these phenomena and find out what thoughts inspired these creations.
Central Peripheries: speculation and strategy for a land less mentioned
As the contemporary discourse surrounding urbanism is almost exclusively focusing on aspects of density and traditional urban qualities, it entrenches notions of what constitutes a proper city and countryside. But beyond this urban-rural dichotomy is another highly contemporary landscape. A territory usually mentioned as sprawl, peri-urban, wasteland, edge city, etc. Although its existence is due to mobilization, telecommunications, globalization and other phenomena of modern life, it is a landscape without an own name or place in public awareness.This thesis provides a case study of how to map and intervene in such a landscape, specifically along the border between Malmö and Burlöv municipalities in southern Sweden. Its structure is composed of a sequence of three parts:1 Spatial Conditions:Divided up in the sections Network, Fringe and Void.
Stadens vardagsrum - ett kreativ och inspirerande rum
Arbetet ifrågasätter hur torg ser ut och används idag. Detvisar på och diskuterar hur torg skulle kunna se ut ochanvändas i framtiden. Torget representerar ett exempel påen plats och ett rum i staden, vilket också fungerar somavgränsning för arbetet. För att nå fram till målet av arbetet genomfördes en litteraturstudie, samtal med bland annat gestaltare av och i det off entliga rummet, samt analyser av exempelplatser. Litteraturstudien fokuserade på ?torget i staden?och ?människan i stadsrummet?.