The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools for influencing customer buying decisions.Our thesis study is to test a double exposure of snuff with the help of three special exposure. These three special exposures are fridge, fridge with a sign and sign. The purpose of the study is to test which of these three special exposures that have the greatest impact on sales.

Sarah Kane?s first play Blasted (1995) has often been read in a normative and biographical way by critics, authors and previous researchers. This essay makes a supplementary close reading of Blasted from gender and genealogical perspectives and utilizes theoretical works by Judith Butler, Luce Irigaray and Michel Foucault. My study makes clear that the characters different positions in language and talk create and maintain a power imbalance between them. Efforts to change and develop one?s individual position in language and talk are being made throughout the play since it is the only way to bring about a change in the social power structure.

Do new, attractive neighborhoods meet the requirements of being socially sustainable? This essay is based on the potential conflicts between the pursuit of social sustainability, while the theory of the creative class influence city planning. Social sustainability is difficult to measure, but implies broadly that everyone should have equal rights and opportunities. A city or region that aims to attract a certain type of people by providing what they ask for, might pay less attention and spend less resources on the rest of the population. Socially sustainable - for whom? The new district Hyllie in southern Malmö stands in focus, and the paper seeks to identify how different operators in Malmö defines the concept of social sustainability, how it is implemented in the design of Hyllie, and if any potential conflicts may arise.Interviews with the following informants; representants from the Office for City Planning in Malmö, the nonprofit organization Sustainable Development Skåne, the Commission for a Socially Sustainable Malmö and the company Skanska Öresund have constituted the main methodology, among with reading and analyzing existing documents and policies relating to the development of Hyllie.

This qualitative research overview consists of the State of knowledge about people with dual diagnosis. The focus is on what Psychiatry reform meant for people with mental disabilities. Author`s ambition has been to consolidate current understanding in the problem area. The purpose of the paper is to make an analysis of the State of knowledge concerning individuals within psychiatry with simultaneously addiction problems. The issues that will be processed are: what it means to live with dual diagnosis, how to coordinate cooperation efforts, and what is the evidence-based mode.

English title: Parents? expectations of municipal school of music and of arts.Thesis in Music Education by Jonathan Lilliedahl. Part of the work for the master´s degree. Studies from School of Music, University of Örebro, 2007. Available from School of Music, Örebro University, SE-701 82 Örebro, Sweden.

The purpose of this paper is to describe and analyze two factors contributing to child labor in Ghana, one of the world's largest producers of cocoa. These two factors are: poor countries economic and political dependency on the rich countries, political leader?s ambitions and decisions. We will also describe and analyze the UN's efforts and measures to combat child labor. The method we used was a case study of child labor in Ghana?s cocoa industry together with interviews.

The thesis has been carried out at Nedis AB in Jönköping. The aim was to develop proposals on approaches that could help the company to continually improve their warehouse operations by eliminating unnecessary operations, making the warehouse more structured and how they better could use the staff's suggestions for improve-ment. The collection of data consists of observations, interviews with a total of nine people from the staff of Nedis AB and a benchmarking conducted at Husqvarna AB. A number of shortcomings and weaknesses in procedures at the warehouse were iden-tified. Packing stations were not standardized and they were seen as poorly structured and messy.

Trade Unions are finding it increasingly challenging to appeal to employees and all trade unions alike are encountering new challenges to attract and retain members. Additionally a more diversified and educated labor market is creating demands for trade unions to better meet individual needs. The purpose of this study was to explore and analyze the role of branding in Unionen, the largest white-collar trade union in Sweden, and how branding efforts help in attracting and retaining trade union members. The theoretical foundation of this thesis is based on theories related to corporate branding and relationship marketing. Furthermore, the study develops and introduces the concept of member branding in the context of trade unions.

Non-profit organizations? communicational challenges in a glocal market? A pre-study to a communication plan for the non-profit organization Humlan.This study intends to examine and analyze the current strategic position of the non-profit organization Humlan, and how the organization can develop their communicational efforts to make themselves more competitive in the glocalized market in which they compete. This has been examined by qualitative interviews with the employees of the Humlan, and a quantitative survey of Humlans potential target group, students. The results of the interviews showed that the employees of Humlan experienced the competition in the market as fierce, and that they experienced a need to communicate their uniqueness as a non-profit organization. The employees also expressed a wish for the Humlan brand to become associated with quality. In turn, the student survey showed that the students had a low knowledge-level regarding Humlan, that they were interested in a wide array of cultural expressions, and that they mainly wanted to communicate with Humlan by taking part of information such as news.In summary, the study showed that Humlan could develop their communicational efforts by creating awareness about the organization and its uniqueness among students.

ABSTRACT This research explores how the Work Integration Center (AIC) supports unemployed immigrants in acquiring jobs and how the practical work helps immigrants in entering the labour market. It employs qualitative research approach through semi-structured interviews staff members at AIC and municipal commissioners of education and labour market in the municipality of Malmö. Its aim is to examine how governmental setup guidelines were represented in the practical work. These guiding principles of the organization are presented at the top of municipality. The findings suggest that even if the staff has no knowledge of the official measures of the integration plans, they have implemented the aims and criteria in their work with the immigrants.

abstract buzz marketing, the phenomena Have you ever thought about why the small French pastries called macarons suddenly became so extremely popular? Soon they were seen everywhere in the media, on every celebrity party and shortly after of course on every Swedish person?s cake dish. Could it be that a trendy it-girl happened to mention these lovely creations in her blog?What (or who) is it really that decides and controls what is popular and what is going to sell? If one individual can influence a whole group of followers it is definitely something marketers should take advantage of. One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise.

During the 1930´s the hot potato for the Swedish lighting associations were how to create the most suitable light for every situation, either for industries, offices or homes. The light bulb were the most frequently used source of light but due to limitied luminous intensity, big halls sometimes required up to hundreds of light bulbs to produce the right amount of light. Two kinds of different lights, by different reasons, can be titled the predecessors of the fluorescent lighting during the 1930´s: The volfram-filament tube light due to its estetic similarities and the electric discharge (mercury- and sodium-) lamps due to its technical resemblance. Even though they came in quite wide use (the volfram tube in public halls (e. g.

The explosion of information technology has given users direct access to an ocean of information. Increased availability puts increasing demands on the ability of students and researchers to search for, filter, and structure information. In response, the role of the research library has shifted from being primarily an information resource to being an educational resource with a focus on teaching users what is known as information literacy. This thesis is a study of user-education at the Karolinska Institute Library KIB, the largest medical library in the Nordic countries. KIB has invested significant resources in developing user-education, and has a full-time user-education developer and a formal pedagogical platform for user-education.

The main strategy of gender equality policies has since the 1990s been gender mainstreaming. Many government inquiries show how much the Swedish government, provincial governments and municipalities are working with gender mainstreaming. The purpose of this paper is to investigative how the municipalities within the county of Stockholm handle gender mainstreaming demands in relation to other demands that the municipalities face. This is in order to closer investigate the hidden factors that create barriers to gender mainstreaming efforts. Given the study's purpose and the formulation of research question, qualitative method is the most suitable method to fulfill the purpose.

Background: Our daily lives and personal interactions are increasingly featuring social media and social networks in particular. Topics regarding social media, its impact on society at large ? both on corporate as well as individual behavior ? has been the focus of many research papers. Personal use of social networks are regularly being mapped out by researchers aiming at clarifying concepts such as engagement, trust and interactivity, and mapped by companies seeking to maximize return on investment concerning their marketing efforts. The aim of our study is (i) to map how companies and/or organizations operating on the Swedish market use their company?s pages on the social media as a way of communicating with their followers and audience, as well as (ii) identifying whether ?Real-Time Marketing?, in our own definition, is used or not.Methods: The research methods used included both quantitative and qualitative content analysis.