exercise-4-fun
Konceptframtagning av motionsfrämjande utrustning
The Master Thesis has been carried out in cooperation with Silva Sweden AB and the objective was to develop a new product concept within the product category for everyday exercise. The purpose of the thesis was to use and analyze methods and tools which aid creativity and concept creation in order to make method recommendations for future projects.During the thesis a number of customer needs were identified, which in turn were translated into 20 concepts. On a concept decision meeting a pedometer-based concept was chosen for development. The new pedometer is in addition to counting steps also able to measure and calculate the user?s total climbed height during a day and present this graphically in comparison to famous monuments or distances. The product is to be compatible with Silva?s interactive exercise community on internet,Silva Connect, where users will be able to change the comparison motives and also accept reality-based scenario challenges. The new pedometer is estimated to increase both motivation and the joy of exercise when compared to an ordinary pedometer, and will at the same time have an extended usage-time thanks to the product?s interchangeable motives.Thanks to experiences obtained during the development project a recommended sequel for the creative methods used in the project was made. Some methods are generally better suited for further development of already existing products while other methods results in more innovative ideas for entirely new products. A conclusion was also made that brainstorming should be used as a main method in future projects, but that a moderator leading the brainstorming should steer the participants into using the other methods spontaneous during the session in order to increase the participants? creativity. This means that the participants? knowledge in how to use methods will not limit their ability to be creative.