Our common future involves many important challenges. People and nature need to improve the relationship in order to reach an ecologically sustainable development. In a society where consumption of products steadily increases, the consumer awareness about social and environmental issues connected to the products becomes an importent factor. More and more companies choose to work more actively with these issues and more and more products get labelled by some of the eco labelling organisations. From the cradle to the gate means that a study has been done on a part of a products life cycle.

The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based on case studies and interviews as well as on secondary data. Interviews were conducted with the case company JaymJay Wear AB as well as with other companies, so called mini cases. The secondary data consists mainly of textbooks, web sites and journals.

A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.

Floor signs in stores have become a more common phenomenon during past years. The problem is that the knowledge about these signs is limited and the actual effects are unknown. This lack of knowledge can have a negative impact on store performance and marketing efforts. The purpose of this paper is to examine the effects of floor signs on consumer attitude and behaviour. The study was conducted in two grocery stores, where the movement pattern of 39 501 customers was recorded over a four week period.

The aim of this master thesis is to examine the opinions of the students of Linköping University regarding the role of the university library in their learning process. The study addresses the student?s expectations and satisfaction regarding the library services. The questions we seek to answer are: What are the students? conceptions of Linköping University Library as a part of their learning process? What expectations do the students have regarding Linköping University Library? Does the library fulfil the students? expectations? In what way has the library?s pedagogical ambition reached the students? What are the students? opinions about the user education? The study is based on a web survey complemented with interviews.

Syftet med denna studie är att utifrån ett föräldraperspektiv undersöka behov av och önskemål om stödsom föräldrar med diagnos inom autismspektrum beskriver i sin föräldraroll. Ett annat syfte är att bidra med ökad kunskaptill en diskussion kring utformandet av stödinsatser för dessa familjer. Studien är kvalitativ med intervjuer som gjorts ihalvstrukturerad form. Åtta föräldrar har intervjuats. Föräldrarna beskriver att deras svårigheter gör det svårt för dem isamspelet med barn och partner.

Work environment activities, such as work health promotion, can take place at different levels - though the best result is obtained when all levels can interact. The overall aim with this study was to examine the impact of health promotion on work related well-being and stress in an industrial company. The focus was on employee experience of and participation in company initiated wellness activities. A quantitative cross-sectional study was conducted in which parts of the Copenhagen Psychosocial Questionnaire (COPSOQ II) were used to examine factors in the psychosocial work environment, and well-being was examined with the Satisfaction with Life Scale (SWLS). In all 303 employees (50 %) responded to the survey.

The specified purpose was, based on gender, age and type of employment, study the employees motivation to participate in health projects and their reason to maintain exercise habits after the termination of the health projects. Exercise frequency was studied in relation to the other background variables. A revised version of the questionnaire Motivation for Maintenance of Exercise Habits (Josefsson, 2005) was distributed at Albany International, Halmstad. The most frequent cause to exercise was ?enhance my condition?.

The concept of brand equity emerged inthe eightiesto justify the long term value of marketing investments. Brand equity signify the value that a brand adds to a product and is the result of the marketing of a brand. One of the most widely used strategies to enhance brand equity is to do a brand extension, which means that a firm uses an established brand to introduce a new product to the market. At worst, a failed brand extension can damage the brand equity, which Vinjamuri (2008) claims that the brand Axe is currently in danger of doing. This January Axe launched an extention including products for both men and women for the first time and Vinjamuri claims that this can disappoint Axe´s former target group (men between 14 and 27 years old) (Newman, 2012). In this thesis Axe´s brand equity among the extensions target group (men and women, age 14 to 27) in Sweden is studied to find out if the brand extension is likely to affect the brand equity in the target group.

För att primärvården ska kunna utvecklas är det viktigt att den har patienternas förtroende. Därför är det av stor betydelse att undersöka vad som påverkar om befolkningen känner att de har möjligheten att få den vård de behöver. Denna uppsats undersöker hur två faktorer påverkar andelen invånare som anser sig ha tillgång till den vård de behöver. De två faktorerna är primärvårdens nettokostnader, samt hur stor andel av dessa kostnader som kan hänföras till köpt vård från privata företag. Dessa samband undersöks genom att flera modeller formuleras.

This paper examines the impact of the congruence between the background music and the brand image on the customer behaviour in retail store. The essay's hypotheses are built after the famous S-O-R-model that unveils if congruence background music affects the customers' emotions, brand image and response. The aim of the study is mainly to answer if the congruent background music stimuli in the retail store environment will affect the customer's emotions and if it will increase spent time and money. The congruent background music has been selected through two pre-studies based on consumers' brand image. A quantitative study has been conducted where triangulation was applied in a real store environment, where in total 201 surveys was collected for the main study.

This study is based on an ongoing debate regarding the Stockholm Stock Exchange, which centers around the possible abolition of quarterly reports. The purpose of this paper is to contribute to this debate by examining how the relationship between financial reports and stock price correlates. The study's methodological approach is based on the Capital Market Research frame-work in which an ERC model and an extended model are used to measure the relationship. Three hypotheses were formed to categorize the direction of the study, these categorizations treats the differences in impact between quarterly and annual reports on stock price, as well as differences in impact as a casual effect of company size and seasonal sensitivity. The results of the study show that quarterly reports have a stronger impact on the share price than annual reports.

The aim of this study was to describe and analyze the participation of immigrant organizations to the partnerships in the Equal program in Sweden. The focus of the study was on the significance of the participation for the organizations and its impact on them. The point of view of the participant organizations has been object of study through interviews with the persons who, on behalf of the organizations, have been in charge for the work with Equal. Interviews have been conducted with people representing 10 of the 21 immigrant organizations that have been identified among the Swedish Equal partners. Many organizations have experienced that the participation has strengthen the awareness of target groups about their needs and their possibilities.

This thesis investigates the regulation of hybrid work environments by focusing on the implementation of rules by both management and employees. It examines the methods used to measure compliance and the consequences of non-compliance within organizations. The study also explores how flexibility in work arrangements and the balance between work and personal life affect employee well-being and productivity. Furthermore, it highlights the critical role of self-leadership in navigating the complexities of hybrid work, emphasizing how effective self-management can enhance organizational efficiency and employee satisfaction. We have adopted a qualitative research approach and interviewed employees, managers, and HR personnel with experience in hybrid work. The different perspectives are expected to provide insights into this area by including all levels within an organization It is evident that organizations that have clearly established rules and guidelines regarding hybrid work have achieved the best desired results.

Skadliga nivåer av stress och därtill relaterade sjukdomar är ett väl belagt fenomen bland svenska lärare. Dock finns det ingen likartad forskning om svenska förskolepedagoger. Syftet med föreliggande studie var att undersöka om arbetstillfredsställelse, stressupplevelse samt empatisk förmåga i arbetet uppvisade samband hos förskole­pedagoger. En enkätundersökning gjordes där förskole­pedagoger fick besvara frågor angående arbetstillfredsställelsen, stressupplevelsen och empatisk förmåga. För att mäta dessa tre variabler användes ett svenskt instrument Satisfaction with Work Questionnaires samt en empatiskala om vilka känslor de kände för ett barn i tre fiktiva berättelser.