Sökresultat:
22055 Uppsatser om Community-Based Social Marketing - Sida 60 av 1471
Samhällskritik från gatan : En studie av argumentationen i hiphopmusiken utifrån ideologi
Purpose: Which type of social critique does hiphop music present and is it possible to categorize the critique?Is it possible to categorize the social critique ideologically on the basis of socialism, liberalism and conservatism?Procedure and method: A qualitative text method has been used to see which arguments the songs portray. Two different analyzes has been used. The first one was a theory based on Thomas Denk and Daniel Silanders book: Att studera demokratisering and Arvidssons book: Musik och politik hör ihop and its purpose were to categorise the critique. The second one was based on a book by Reidar Larssons: Politiska ideologier i vår tid.
Bolivia kvinnorörelser och multietnisk stat
This thesis examines the possibility of Bolivian indigenous women?s social movements? getting their demands of a gender equal society fulfilled in the new state which was initiated in 2005 when Evo Morales became the first president representing the indigenous people of the country. By using a qualitative method I have showed that although the Bolivian indigenous women?s social movements? historically has been significant political actors for social change in the country, with representation at both regional and national level, Bolivian women are still subordinated in the social and political sphere. By applying a feminist intersectional perspective which takes its point of departure in a understanding of power as multidimensional, where gender, ethnicity and class are constitutive principals, multiculturalism theories and a social movements theory framework, I have found that even if institutional changes, that opened the system increased the indigenous women?s social movements political participation in Bolivia, power structures based on gender limited their possibilities to influence both socially and politically.
En Bättre Människa : En normkritisk studie av föreställningar om kön och sexualitet i berättelsen om normbrytande ungdom
This study aims to make out, which notions and ideas about gender and sexuality that comes into expression in the description of the deviant youth. This study is a narrative analysis, based on a queer theoretical approach. The queer theory directs attention to the normative frameworks on gender and sexuality. Queer theory also illustrates the relationship between the normative and what is considered abnormal/deviant. The study's empirical basis is 8 legal texts, legal documents formed in a Swedish context, which include the welfare state´s judiciary and social services.
?men kan vi inte hjälpas åt då? : en intervju med fem socialsekreterare om samarbete inom socialtjänsten
The aim of this study is to illustrate, and analyze how social workers are able to more effectively pursue operative possibilities within their own particular organizations. The main question concerning this issue is: How are social workers, working within the same district organization able to realise any potential for co-operation with other social workers, in different locales and units, yet working within the same organization? Following on from this question, further issues arise such as: 1. How do the varying demands of the clients affect the workload of the social worker? 2.
Hälsa mellan raderna : en källkritisk studie av svenska hälsomagasin
This is a study about source criticism in Swedish health magazines in 2014 which is based on Torsten Thuréns positivist philosophy of science and formulations about source criticism. The thesis was based on the hypothesis that the Swedish health magazines are inadequate in their source-critical approach. To prove or disprove the hypothesis a quantitative content analysis of one hundred articles was made. The quantitative content analysis was based on twelve variables and the results showed that the hypothesis to some extent was true. The magazines reported their sources in most cases, but the majority of the sources consisted of various authorities such as doctors, psychologists, and personal trainers.
Vårdnadsöverflyttning eller återförening? : Socialtjänstens arbete med en motsägelsefull lagstiftning
The purpose of this study was to examine how the social services are applying the sections of the law concerning custody transfer within foster care. More specifically the aim was to find out what circumstances are underlying the social services decision to go through with a custody transfer within the foster care, and to find out which difficulties and possibilities the law offers when it comes to this process. The study was based on interviews with six respondents, within the social services, who have great experiences working with these issues. The study concluded that there are several factors which affects the decision whether to implement at custody transfer or not, and some of these are the child?s attachment, the child?s fundamental needs and consent from the involving parties in the case.
Effectiveness of education program conducted by Novo Nordisk: A study on the prescription behaviour of the doctors? in the treatment of diabetes disease
The purpose of this work is to do an investigation on the customers in the pharmaceutical sector; mainly general physicians who have taken part in the education events have any impact in their prescription behaviour after the participation in the program. The settings for this study are general practitioners in the Swedish market who have taken part in the education program held by Novo Nordisk in the treatment of diabetes disease. Methodology: The methodological approach adopted for this work is quantitative; using secondary data from the internal database from the company. The analytical model is tested through statistical analysis using the data?s obtained from the databases.
Bankkontor som upplevelserum : Hur bankkontoret pa?verkar kunder
Vanligtvis har de flesta vuxna svenskar na?gon typ av relation till en bank. De svenska storbankerna erbjuder alla likartade tja?nster och produkter. Ett av bankernas stora konkurrensmedel a?r ra?ntorna, dock a?r det inte stora skillnader mellan ra?nteniva?erna.
Traumatiserade flyktingar i socialt arbete
According to the Swedish Red Cross, there are over 40 million people fleeing from war and conflict around the world. Some of these individuals are suffering from a disorder named PTSD (Post Traumatic Disorder Syndrome). This disorder is caused by previous experience incurred by war, conflict and violence. My intention with this study has been to increase the knowledge about refugees in Sweden suffering from PTSD syndrome. I have performed a study based on a project named Exigo.
Buzz marketing via Internet
Själva produkten eller tjänsten skall vara unik i sitt slag och gynna konsumenten som inte något på marknaden redan gör. Därigenom kommer produkten eller tjänsten om den håller måttet att själv skapa en Word of Mouth genom konsumenters och främst opinionsledares rekommendationer. Företagen måste sträva efter att hitta och samarbeta med dessa människor som kan påverka deras varumärke, leda opinionen och få dem att sprida Word of Mouth. På så sätt är Buzz marketing ett mer strategiskt kommunikationsverktyg jämfört med den traditionella marknadsföringen. Gällande traditionell marknadsföring använder man sig av ett eller ett antal verktyg och vänder sig mot folkmassan och inte mot den enskilda opinionsledaren.
Önskvärda positioner och skamstrategier : En kvalitativ intervjuanalys om hur kön görs och används i BDSM
In this essay, I interview six users from the website darkside.se, which is an internet community for BDSM practitioners. I?m using Judith Butlers theorys about performativity and heteronormativity, Gayle Rubins model the charmed circle; of which sexualities is regarded as approved and which is not, and Fanny Ambjörnssons explenation of queer theory. With the interviews as my material, I investigate how sex and gender is produced and used in BDSM and at Darkside. I discuss trans, heteronormativity, sexism and hierarchies of power related to sex and gender, in BDSM and at Darkside.
Positioneringsbeslutsmodellen : För ett litet B2B företag
The purpose of this essay is to analyze theories about positioning that will create an image of the positioning process, which we later on shall benchmark with other companies way to position their brand. By this, we want to obtain a well-documented work on how Luma Metall AB should work with the positioning on its brand in the future. This essay is based on a qualitative method that is characterized by an abductive approach. The empirical materials we have gathered through interviews with 5 selected persons that are well experienced on the subject have given us important information. We have come to a conclusion how a small company in a B2B market can position itself.
SECOND LIFE: SECOND CHANCE - A netnographical study of the online virtual world Second Life as a place of...
Our study illustrates the nature and characteristics of the virtual world Second Life. We have identified that the online community aims to satisfy hedonistic needs through social and conspicuous consumption, for online use only, concentrating on socially accepted identity construction..
Kommunikation mellan företag - förutsättningar för bruket av sociala medier i en företag-till-företagskontext
The study examines how social media can be used in a business-to-business context. To understand the communication conditions, factors has been identified that affects the choice of communication channels for different types of information transferred between parts. Furthermore, the study investigates the underlying reasons for why certain communication channels are chosen before others, in different situations. The study results are based on qualitative semi-structured interviews with employees in a small engineering consulting company. The investigation has focused on employee communication and choice of communication tools primarily in relation to the business relationship.
Från dröm till verkliget: en kvalitativ studie av några socialsekreterares verkligheter och drömmar
The main purpose of this paper is to describe and analyse how social worker on a specific Social Service Agency describe their experiences. My focus has been to concentrate on social worker, whose task is related to young people. The paper is presented from three different themes; work assignments, professional roles and projects in life. The central questions are; Which are the socialworker´s main tasks? How does the social worker see himself in his professional role? Have their expectations been fulfilled? Where do they get their motivation from? Which are the reasons why the job as social worker is so strenuous? I have interviewed four social workers (semi-structured interviews), and a qualitative method is used.