AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

More recently, the number of elderly immigrants has increased. This means that Sweden is faced with new challenges. The purpose of this study was to illustrate how the elder immigrants general situation in Helsingborg looks like, as well as how social workers work to integrate this target group. Furthermore, I wished to have an answer on whether social workers feel that there is a continuing need to be concentrated on the integration of elder immigrants. To get answers to my questions, I have interviewed five social workers in Helsingborg who are working on issues that concern elder and integration.

This thesis is composed within the framework of the supplementary course in psychotherapy concentrating on family therapy (60 credits) arranged by Lund University's affiliate in Västerås, Sweden.The purpose of this thesis has been to explore how the idea to initiate evidence based methods in the workings of the Individual and Family Care Department of the City of Västerås was born. Furthermore the thesis will explore if consideration for methods of theoretical implementation are implied. The study assumes a qualitative attempt and is based on semi-structured interviews from three levels within the organization, including both management and operation.Theories on organization,implementation and the theory on change strategies have been used as a theoretical starting point.The study result shows that introduction of evidence based methods in the City of Västerås is based on the experiences of the organization regarding the need to develop and increase social services contributions to non-institutional care. Experiences from expensive transferrals to institutions which only occasionally produced satisfactory results were a contributing factor. New published research and a strong interest and desire inside the department to improve and change social services contributions have naturally been a positive influence for the development.

Syftet med denna studie var att undersöka grupp- och kommunikationsprocesser i en online community där den gemensamma nämnaren mellan medlemmarna var intresset för spelet World of Warcraft. Undersökningen utfördes med hjälp av en egenkonstruerad enkät samt observationer vars syfte var att undersöka deltagarnas grupptillhörighet, vänskap, konflikthantering och kommunikation online, samt deras beteenden gentemot varandra. Syftet var även att undersöka om sociala anpassningsstrategier, standardroller och in-och utomgruppsfavoritism var applicerbara på en virtuell grupp. Undersökningsresultaten pekar på att många av de teorier gällande grupptillhörighet och vänskap även är applicerbara på grupper formade online samt att kommunikationshjälpmedel såsom smileys underlättar konversationer i skriven form. Resultaten pekar även på att de sociala anpassningsstrategierna och standardrollerna är applicerbara på en virtuell grupp, dock anses urvalet för litet och observationstiden för kort för att med säkerhet säga att dessa återfinns.

The purpose of this study was to investigate youth?s experiences of what meaning the nonprofit youth project Husby Marathon had on their social capital and self-identity. In order to answer the purpose a qualitative methodology was used based on interviews with four of the participant youths. Two teories were used, Social capital by Robert D. Putnam and Selfidentity by Anthony Giddens.

This study is about the work of including immigrants to the Swedish society. The reason that we chose Landskrona community is that it is a town with a high population of immigrants. The purpose of this work has been to examine how projectleaders reflect about the work of integration in Landskrona and their point of view regarding the term integration. Our questions were: what is the projectleaders view on the term integration, how does the projectleaders reflect about the work of integration in Landskrona, how would the projectleaders like the work of integration to be, how does the projecleaders reflect about the future work of integration in Landskrona.We used a qualitative method to do this study and interviewed six persons who all work in various projects, that are working for including immigrants to the Swedish society.Our main results in our study is various kinds of thoughts and reflections of the work of integration in Landskrona, but there were some things that were more approaching than others. There is a high ambition of integrate immigrants into the Swedish society in Landskrona and the projectleaders had all many reflections of their work.

The purpose with this paper is to examine whether other peoples opinions of a song and an artist influences an individuals own opinions of the song and artist. Through a quantitative study we seek to study whether such an influence exists and if it does, how strong that influence is. The study began with a pretest to examine whether differences existed when we manipulated our independent variable, how many times the song has been played at Myspace.com. Subsequently we performed a quantitative study by handing out surveys to students at Stockholm School of Economics on two different occasions. Our results show no significant differences in attitude or intentions when the amount of times the song has been played at Myspace.com is manipulated.

This thesis describes how social work language practice circulates around the implementation process of an evidence based structured assessment tool – Savry. The purpose is to examine and understand the social workers language practice in a working group that uses this structured assessment tool in their work with youth. The purpose is also to look for dimensions of identity in terms of discourse. The ontological viewpoint is post-structuralism where language is in focus. The theoretical framework is discourse theory based upon the work of Ernesto Laclau and Chantal Mouffe.

Abstract Back ground: Home based care is a meaningful activity giving patients and their families a chance to live their lives as close to normal as possible. Advanced palliative care is today provided at home, although geography does play a role in shaping that care. A rural setting can mean that conditions for such care differ from those in urban areas.Purpose: To describe the experiences of district nurses in palliative home care settings in a rural community.Method: Semi structured interviews with seven district nurses. The interviews were recorded digitally and transcribed in a precise fashion. A method of qualitative analysis of the contents, inspired by Burnard, was used to analyze the material.Results: Palliative care places high demands on the competency and experience of district nurses.

Forskningsfråga: Vad karaktäriserar framgångsrik gerillamarknadsföring? Syfte: Syftet med denna uppsats är att tydliggöra de väsentliga inslagen i gerillamarknadsföring för att öka förståelsen för denna marknadsföringsmetod. Vi gör detta genom att analysera och klarlägga kärnan i gerillamarknadsföring, metodens olika inslag samt dess styrkor och svagheter. Vi kommer sedan att analysera den funktion gerillamarknadsföring kan ha i företags och organisationers samlade marknadsföring. Metod: Uppsatsen baseras på en kvalitativ studie som utgått från en deduktiv ansats med en induktiv karaktär. Den empiriska datainsamlingen gjordes främst utifrån semistrukturerade intervjuer med respondenter med spetskompetens inom det valda forskningsämnet. Slutsats: Vår studie visar att framgångsrik gerillamarknadsföring karaktäriseras av stor kreativitet, men att gerillaaktiviteten inte får ta över budskapet.

This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the research was studying Talang 2010?s communication strategy in these two contexts. The research was made with surveys during two audition days in Kalmar and two days in Stockholm. The competitors, the audience and the general public were answering different surveys but with the same base to study the effect.

Syftet med denna studie är att undersöka vad destinationsmarknadsföringsorganisationerna (DMC) Stockholm Visitor Board och Destination har för syn gällande sociala medier. Samt att titta på hur dessa två arbetar med sociala medier i sin marknadsföring och även vilka fördelar och nackdelar en sådan marknadsföring kan ha.Studien har haft en kvalitativ utgångspunkt när det gäller metodval. Men ett inslag av kvantitativa aspekter har förekommit då en enkätstudie har utförts. Flertalet kvalitativa intervjuer har ägt rumt med relevanta personer för denna studie. En vardera representant från Stockholm Visitor Board och Destination Sigtuna har intervjuats.

?One-to-one marketing? är en marknadsföringsidé där relationen mellan kund och leverantör står i fokus. Den kunskap om en specifik kund som leverantören får via relationen kan användas för att utforma erbjudanden anpassade för just den kunden. Erbjudandena är ämnade att påverka relationen positivt och göra kunden lojal till leverantören. Nya tekniska hjälpmedel har medfört att information om kundens preferenser kan lagras och bearbetas för att därefter användas till att utforma dessaerbjudanden.

Recent years have seen a dramatic increase in podcast listening in Sweden. As a result, podcasts has become attractive in marketing purposes among enterprises and organizations. It has also been revealed that the messages about products advertised in podcasts not only spread among the listeners, but also among their friends when publishing on social media. Research in this area has shown that messages spread on social media is a process which not only involve the transmitter and the receiver but also a third party, that is other individuals in the receivers network. This study reveals possible reasons to how and why listeners of the podcast spread commercial messages on social media.In order to identify general trends and to acquire an understanding of the phenomenon about podcasts a case study on Fredagspodden, produced by Hannah Widell and Amanda Schulman, was done.

Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.