The Swedish do-it-yourself (DIY) market has expanded in recent years and is today a SEK90 billion market. Competition is fierce, however, and the DIY retail chains compete over market share with extensive marketing campaigns. Advances in computer technology have made it possible to acquire and compile huge quantities of point of sale data. However, due to a lack of economic theories and statistical methods, this data cannot be effectively utilized and the effects of the campaigns are not measured in any detail. In this study a new method was used to examine the effects of marketing campaigns in the DIY consumer market.

The purpose of this study is to describe how unemployed persons in a work-program experience their participation in the project and how they feel about the possibilities to find a new job. It is a qualitative study with a social psychological perspective and the research is based on nine interviews. The theories used cover both social psychological and cognitive perspectives such as those of Charles Cooley, Johan Asplund and Thomas Scheff..

This thesis discusses South Scandinavian cup marks in general, and cup marks in Kronobergs County in particular. The question is whether the cup mark phenomena can be viewed as an ordinary family-based cult for a kind of everyday use, or more likely as a community passage ritual. The thesis also suggests that cup marks were made by ritual participants in, or in the process of trying to reach, an altered state of consciousness..

Marketing is an important tool for companies to use in today?s consumptions society, to reach out with products and services. The message that has been sent out is also important, because the message can be distort or reach wrong customer group. Above all this the competition and the struggle round the customer?s increases and it has become more common that the customers tend to be less loyal towards the company.

The city contains a great multitude of people of different ages and different lifestyles and the urban environment should be planned and designed for everyone to take part in the social life of the city. The main reason among people for heading towards the city centre is to make purchases or to run errands, but also the social aspects are very important. A socially active city is worth striving for as an empty city can lead to unsecurity, fear and hostility between people. This paper discusses mainly the possibilities to encourage people to do physical activities on public places in the city. In Sweden the lifestyle of people in general has changed to the worse in aspects of health over the last decades which has led to the fact that many people in Sweden today suffer from obesity.

Companies and special interest organizations pays multiple millions each year in order to reach out with messages about that their products are biggest, best and most beautiful. The publicity happens among thing like TV, in brochures, on the Internet andin newspapers etc. places. This means that consumer permanently becomes affected of publicity, and is thereby in an exposed situation. Around the EU, the border of what to consider undue or not, have been in different levels.

There are countless methods for companies to use as marketing tools and one method that has become more and more popular is sponsoring. Reasons for companies to use sponsoring as a marketing tool is to be exposed and associated in connection with the sponsored item. Companies also use sponsorship to create relationships with the company's target audience. The use of Internet and Internet marketing has also increased during the last years and this paper examines the combination of these two areas, sponsorship and Internet marketing. A survey that examines the websites owned by companies who also are sponsors, answers the following problem:How do companies communicate their sponsorship on their own homepages?The purpose of this study is to describe how companies use their homepage to communicate their sponsorship.

The purpose of this study was to examine why adventure treatment is mainly directed towards young men and how that can be related to the construction of masculinity.Our questions were:- What were the social workers thoughts and images about masculinity?- Why did they think adventure treatment were suitable for young men and for what reasons?- How did the social workers describe their role as treatment providers?This study was a qualitative study that was based on six interviews as well as observations. We tried to find patterns and deviations in our empirical material. Then we connected them with previous research and theories. The social workers described the typical client as a competitive kind of person, interested in physical activities and with boyish manners.

The purpose of this essay was to study social workers´ and polices contributions with criminal youth gangs and get an insight in how co-operation in the contributions between these governments comes to rank and works.To find out, we carried out a study with a qualitative design based on document studies and interviews with social workers´ and polices who were meeting youths in their work.Our findings were that it's hard to define a criminal youth gang. The social workers´ and polices have both individual and common contributions with criminal youth gangs. One of their most important lining is to prevent new recruitment of young people to criminality. The social workers´ and polices both have an intention to cooperate but they can?t agree about the method of work they shall use, ?the kid-glove or the whip?..

The phenomenon of social gaming is essentially an IT-service that people worldwideuses on a daily basis. This particular market is also young and generates tremendousamounts of data, which, from a data managing perspective, makes it naturallyinteresting. Throughout this thesis the social gaming market is described from the datamanaging and different actors perspectives. This is done by using literature reviewing,interviews with companies and analysis based on that information. The thesis initiallypresents important and central terms as well as different techniques.

This essay is called Imaginary non-community, How Swedish press portrayed the fight for freedom in Tunisia and Hungary 1955 and 1956 and it describes how two similar struggles for freedom are portrayed through the eyes of the most popular Swedish news papers Dagens Nyheter, Aftonbladet and Expressen. In 1955-56 Sweden is a country where the focus lies within the nation itself with economic growth and the building of folkhemmet. The Swedish social program for a more improved living condition. Outside of Sweden the cold war is reigning and the Swedish international politics is careful and passive. The fear of communism makes Sweden side with the western powers and therefore they (Swedish politicians and news papers) do not object to the French military effort to strike down the rebellions by force in North Africa.

Background: With the increased globalization food prices went down for a while, only to skyrocket to new levels. Prices of organic food, which already were more expensive than conventional, are now even more expensive. The current financial crisis results in reduced consumption which creates a threat to the smaller grocery stores. Globalization and the increased competition have had a negative impact on the environment but at the same time the desire to solve these issues has increased appreciably. The environmental aspect has been given higher priority by the individual, which led to a wider range of organic products and dramatically increased the number of stores selling organic products, leading to a greater competition among the stores selling organic food.  Problem definition: What factors are important for organic retail business long term survival?Purpose: Trough case studies analyze and evaluate the organic niche retail companies? strategies of marketing.Methods: This study is based on both qualitative and quantitative research methods.

Problem: Companies are becoming more active in social media. They usechannels such as Facebook, to communicate and interact with theirenvironment. In connection with this, companies must also be prepared todeal with crises in social media. Previous research shows no clear guidelineson how companies can work in social media to prevent crises.Purpose: The purpose of this qualitative study is to examine how companiesin the communications industry can work with Facebook to prevent crises.We hope that our study can provide new perspectives and guidance on howcompanies can work with emergency communication for prevention.Methodology: We used a qualitative research to arrive at our results. Thismeant we got an insight into the complex world that companies are workingin.

This study aims to examine how the students ethnic background affects them in their social relationships at school. The main research questions in this study have been: How does the ethnic background of students affect there social relationships with their friends at school?How does the identity creates and develop in the context of social relationships? What significance does the language that is spoken hold in the social relationships of the childrenThe main research questions have been investigated based on the students perspective, where the two main methods were individual interviews and observation on the schoolyard during recess. The interviews and observations where carried out at eight informants with three different ethnic backgrounds. The three ethnic backgrounds were Swedish, Somali, and Syrian.           The results of the study showed in the interviews that no one of the informants differentiated themselves from their friends who came from different ethnic backgrounds from which they did, they did not categorize themselves based upon their ethnicity.

People play games now more than ever before. While the digital gaming industry dominates the market, boardgaming has been living in its shadow. Board games offer a physical tangibility and a social experience that can be found in few digital games. How do we create a tool that further builds upon those strengths? The purpose of this study is to examine the possibility of developing a service that consists of an mobile application and board game events to promote social face-to-face interaction. Focus has been on the social face-to-face interaction in the context of a board game session.