SECOND LIFE
SECOND CHANCE - A netnographical study of the online virtual world Second Life as a place of...
Second LifeVirtual realityNetnographySociologyConsumption onlineIdentityManagement of enterprisesFöretagsledningManagementBusiness and Economics
Our study illustrates the nature and characteristics of the virtual world Second Life. We have identified that the online community aims to satisfy hedonistic needs through social and conspicuous consumption, for online use only, concentrating on socially accepted identity construction.