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5895 Uppsatser om Communication effect - Sida 7 av 393
?? baby, I'm the worrying kind? - En kvantitativ analys av TV-nyheters samband med oro för brott.
Title: ?...baby, I´m the worrying kind.? - A quantitative analysis of the relation between TV news consumption and worry of crime.Authors: Maria Askerfjord Sundeby and Jennifer RochetteYear: Autumn 2014Level: Bachelor degreeDepartment: Department of Journalism, Media and Communication, Göteborgs universitet.Supervisor: Adam ShehataSummary: The aim of this thesis is to analyze the relations between worry of crime, both societal and personal, and consumption of news from the Swedish TV-channels SVT (public service) and TV4 (commercial). The cultivation theory claims that it is just the amount of TV that shows an effect on consumers and their perception of reality, like for example the mean world syndrome. But the theory has been criticized for not considering the possible effects that are actually related to other variables. These variables have weakened or totally eliminated the effects, previously explainedby TV, in later control studies of the cultivation theory.
2008 - ett år för mobil-tv-marknadens utbredning? Drivkrafter hinder och aktörer
AbstractTitle: 2008- the year of the mobile-TV-markets expansion? (2008- ett år för mobil-tv-marknadens utbredning? Drivkrafter hinder och aktörer).Number of pages: 50Author: Hilda EngstrandTutor: Lowe HedmanCourse: Media and Communication Studies CPeriod: Fall Semester 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The aim of this research paper is to identify the main operators on the mobile-tv-market and to map out the main forces behind its growth. What are the driving forces that creates a new disribution-market? Also to study how political media-regulation effect and urge the mobile-tv- market.Material/Method: Interviews with people from the mobile-tv-market. To read public-documents, press releases and reports from the government, media-companies and organisations has also been a method used to gain information.Main results: That the mobile-tv-markets growth is a result of several driving forces.
Skillnader i kommunikationsstil mellan individualistiska och kollektivistiska kulturer
The purpose of this study was to investigate if preferences for high- and low context communication differed significantly between individuals from individualistic and collectivistic cultures, living in a multicultural environment. A quantitative survey was used as method and the survey was answered by 150 students at Jönköping University and Uppsala University. Two self-assessment scales, obtained from previous studies were used to measure the degree of the two cultural dimensions and communication styles. Two multiple regression analyzes were performed to investigate the connection between collectivist cultures preference for high context communication and individualistic cultures preference for low context communication, that has been found in previous studies. Two ANOVAs were also performed to investigate differences in communication style depending on sex and length of stay in Sweden.
Sverige klätt i aska : En studie om kriskommunikationen under askmolnskrisen 2010
The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.
Hur en entreprenör kommunicerar sin vision : En kvalitativ studie genomförd inom privat förskoleverksamhet
The purpose of this thesis is to describe how an entrepreneur and leader, transmits a vision through communication. Furthermore what kind of feedback the leader finds that he/she acquire. We want to study how entrepreneurship and leadership appears at a private preschool and how the entrepreneur and leader use it to communicate his/her vision.This thesis is based on qualitative method using one in-depth interview with CEO at Helianthus AB, documents and one observation at a parental meeting. The theories of which this study is based on consist of entrepreneurship, transformational and transactional leadership, vision and communication. The theories used in this thesis regard entrepreneurship, transformational and transactional leadership, vision and communication.Our study strengthened the assumption that our respondent is an entrepreneur and leader according to chosen theories.
Kommunikation online : En fallstudie av Korrespondensgymnasiets elevkurativa arbete
The main purpose of this study was to examine how social work can be performed online, by a case study of Korrespondensgymnasiet that pursues distance education. The intention was to determine the possibilities and limits with the online communication between the school counsellor and the pupils. The study was based on qualitative semi-structured interviews with one school counsellor and five pupils and document analysis of three descriptions of the school counsellor?s profession. The theory that has been used in this study is the communication theory: Shannon and Weaver?s Model of Communication and non-verbal communication.
Kampen mot kedjorna : En kvalitativ studie om hur en enskild, nischad klädesbutik utmärker sig genom sin marknadskommunikation
The purpose of this study has been to create a communication plan to use at the launch of an independent fashion store and give a current storeowner an overall picture concerning which communication aspects to use during his ongoing business. To fulfill our purpose we have targeted one important question, which is: Which communication fields are the most important to use, when you are about to launch an independent fashion store. For this study we have used a qualitative approach in which we have conducted eleven personal interviews with people who has a strong understanding in communication regarding to this type of business. Most of our respondents are currently working actively with communication because they are active in retailing.The remaining respondent has a strong experience in the field of communication. In the final chapter we present our conclusions of the study. We have found the main factors in a communication plan, which is most important for a storeowner. Which are the most important communication parts for the owner to focus on before he launches the store? The basic need of knowledge in social mediaDevelop a unique concept to differentiate yourselfUnderstand the nature of networks and relationshipsThe relevance of store layout and sensory marketing which is an important tool when you need renewal and develop your concept.
Är all reklam bra reklam?: Om hur konsumentgenererad reklam påverkar varumärken
Consumer generated advertising is a new phenomenon in the landscape of communication. Tools such as the Internet enable the consumer to create and spread messages for brands without the permission or control of the brand owner. We carried out a quantitative experiment to investigate the effects of how companies choose to handle these activities as well as how expectations of these consumer generated ads differ from traditional advertising. The findings show that strong brands may benefit from these activities if handled the right way and the brand owner adapts it?s reaction to the content of the ad.
Organisation är kommunikation. Kommunikation är organisation. : - en studie av kommunikationen mellan chef och medarbetare inom Rädda Barnen
AbstractTitle: Organization is communication. Communication is organization. - A case study of the communication between the management and the employees at Save the Children Sweden. (Organisation är kommunikation. Kommunikation är organisation.
Den ojämlika kommunikationen ? regel eller undantag? En studie av några elevers uppfattningar om kommunikation och interaktion med lärare
In a classroom it is important that interaction between a teacher and a student works or else the communication between them will be lost or come to harm. In the interaction between teacher and student it is important that both of them respect each other, take the necessary responsibility and cooperate. The purpose of this paper is to investigate how the students per-ceive the communication in the classroom with their teachers and how the interaction be-tween teachers and students affects the communication. We have made interviewed with stu-dent in high school concerning their opinion of how interaction and communication work be-tween teachers and students. Our method is qualitative and we used open-ended questions.
Att kommunicera i kris : En kvalitativ fallstudie om anpassad kriskommunikation i samband med en extraordinär händelse
The purpose of this qualitative case study is to explain and discover how a Swedish commune works with their external crisis communication during a large crisis. The case study revolved around a simulation exercise with Mjölby commune that was and organized by the company VSL Systems AB. The study addresses the difficulties that arise within the crisis communication, and shows witch factors that are important to consider, when you are responsible for an entire community.Our result shows that the relationship with media could be utilized in a better way and both parties could benefit from cooperation. The commune could have used varied communication channels to create more effective crisis communication which had reached a bigger group of people. The information was not adapted to the different groups to the extent it could have been..
"Vattnet är slut!" : En studie om hur kriskommunikationen fungerade mellan involverade aktörer under vattenläckan i Kalmar 17-18 december, 2010
Introduction:During a crisis in the society, the communication from the responsible authorities is of big importance. This study shows how the authorities worked with their crisis communication towards the general public during the waterleak in Kalmar in december, 2010.Purpose:The purpose of this study is to investigate how the responsible authorities in Kalmar worked with their crisis communication during the waterleak and also how the general public perceived the crisis communication.Methodology:The study is based on a combination of a qualitative and a quantitative methodology. We begin to work with qualitative interviews with the responsible authorities to get information about the actual event and their work with the crisis communication towards the general public through the mass media. Then we investigate how the general public in Kalmar perceived the crisis communication from the responsible authorities and compare these two results.Conclusion:The study shows that there were several problems, both internally and externally, with the crisis communication from the responsible authorities during the waterleak. Although some people were dissatisified with the responsible authorities crisis communication, the majority were pleased and very satisfied with the information they got from the responsible authorities during the waterleak..
Vad händer med åsikterna? : Järvadialogen som kommunikationsinsats
The area of Järvafältet in the northern parts of Stockholm is one of the many large-scale investments into Swedish residency executed in the 60?s and 70?s, and which got the name Miljonprogrammet. Not until today these buildings have been restored, and frustration has been brewing in these areas for some time. Järvadialogen is the name of a communication program connected to the housing restoration in the area of Husby, which is a part of Järvafältet, and functions as a promotional and informational dialogue between residents in the area and those responsible for the communication program. The cultural diversity in the area of Husby is significant, and with theories on intercultural communication, change communication and power we study the performed communicative process and the manner in which it is received.
Massmediekommunikation som strategi för att öka
medlemsaktiviteten inom religiösa samfund
The intension with the thesis is to investigate how mass communication is adopted as a strategy to increase the membership activity within religious communions in Sweden. In the years past it has shown a decreased activity within religious communion, deliberate strategies have been missing and efforts on resources for less effective strategies have been made. The study has been carried out through a review of existing theory within the field of subject, communication within religious communion and the use of mass communication within religious communion. The Swedish church was chosen as a case, where three persons were interviewed. The result from this study shows that the Swedish church communication operates on several different levels: these are detached and self-determinate.
Kommunal årsredovisning : Kommunikation mellan avsändare och användare
The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.