Hur en entreprenör kommunicerar sin vision
En kvalitativ studie genomförd inom privat förskoleverksamhet
The purpose of this thesis is to describe how an entrepreneur and leader, transmits a vision through communication. Furthermore what kind of feedback the leader finds that he/she acquire. We want to study how entrepreneurship and leadership appears at a private preschool and how the entrepreneur and leader use it to communicate his/her vision.This thesis is based on qualitative method using one in-depth interview with CEO at Helianthus AB, documents and one observation at a parental meeting. The theories of which this study is based on consist of entrepreneurship, transformational and transactional leadership, vision and communication. The theories used in this thesis regard entrepreneurship, transformational and transactional leadership, vision and communication.Our study strengthened the assumption that our respondent is an entrepreneur and leader according to chosen theories. She communicates her vision to people that surrounds her through her entrepreneurship and leadership. The communication differs depending on whom she communicates to. According to the chosen theory we came to the conclusion that our respondent has good communication with her customers (children and parents) and employees. However, her communication with Huddinge municipality could not be proved as good communication. Our study showed that our respondent mainly uses personal communication.