Organisation är kommunikation. Kommunikation är organisation.
- en studie av kommunikationen mellan chef och medarbetare inom Rädda Barnen
AbstractTitle: Organization is communication. Communication is organization. - A case study of the communication between the management and the employees at Save the Children Sweden. (Organisation är kommunikation. Kommunikation är organisation. - En studie av kommunikationen mellan chef och medarbetare på Rädda Barnen)Number of pages: 37, without enclosuresAuthor: Anna LiliusCourse: Media and Communication Studies CPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of the study is to analyze and evaluate the communication between the management and the employees in the organization today and compare it with the organization's new strategy for internal communication. The questions asked are: 1) How is the communication between management and employees perceived by respective parties today and 2) What, if any, are the differences between the situation today as described in question 1 and the strategy for internal communication.Material/Method: Qualitative research method. By interviewing four members of lower management and four employees, an analysis was made of how the communication between management and employees is perceived today. The results from the interviews were analyzed with the help of current theories within organizational communication, and the compared with the new strategy for internal communication.Main results: While the results from the interviews had some similarities in relation to the importance of information of the organization's goals, they varied between the groups in respect to the degree of dialogue that was experienced. There were also differing results as to the communicational responsibilities of the employees; while the management saw that the employees had a crucial and very important communicational role, the employees themselves did not acknowledge it in any largersense.Keywords: Organizational communication, Internal communication, Dialogue, Sense making