Att kommunicera i kris
En kvalitativ fallstudie om anpassad kriskommunikation i samband med en extraordinär händelse
Public sectorCommuneCrisisCommunicationCrisis communicationObservationAdapted communicationDigital divideMedia relationsOffentlig sektorKommunKrisKommunikationKriskommunikationObservationAnpassad kommunikationDigitala klyftanMedierelationer
The purpose of this qualitative case study is to explain and discover how a Swedish commune works with their external crisis communication during a large crisis. The case study revolved around a simulation exercise with Mjölby commune that was and organized by the company VSL Systems AB. The study addresses the difficulties that arise within the crisis communication, and shows witch factors that are important to consider, when you are responsible for an entire community.Our result shows that the relationship with media could be utilized in a better way and both parties could benefit from cooperation. The commune could have used varied communication channels to create more effective crisis communication which had reached a bigger group of people. The information was not adapted to the different groups to the extent it could have been.