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Skillnader i kommunikationsstil mellan individualistiska och kollektivistiska kulturer


The purpose of this study was to investigate if preferences for high- and low context communication differed significantly between individuals from individualistic and collectivistic cultures, living in a multicultural environment. A quantitative survey was used as method and the survey was answered by 150 students at Jönköping University and Uppsala University. Two self-assessment scales, obtained from previous studies were used to measure the degree of the two cultural dimensions and communication styles. Two multiple regression analyzes were performed to investigate the connection between collectivist cultures preference for high context communication and individualistic cultures preference for low context communication, that has been found in previous studies. Two ANOVAs were also performed to investigate differences in communication style depending on sex and length of stay in Sweden. The results partly confirmed previous research, reporting a significant link between high degree of collectivism and high context communication, as well as a higher preference for high context communication among women.

Författare

Ida Axelsson

Lärosäte och institution

Högskolan i Gävle/Avdelningen för socialt arbete och psykologi

Nivå:

"Kandidatuppsats". Självständigt arbete (examensarbete ) om minst 15 högskolepoäng utfört för att erhålla kandidatexamen.

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