Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

Good business relations can contribute to the success of IT-outsourcing, and create new business opportunities. Despite a sharply increasing trend to outsource IT-operations there is a high degree of failures related. The cause may be that some important factors have not been taken into account. The purpose is to investigate elationships within IT-outsourcing and test if specific factors identified by previous research are being concerned in IT-outsourcing relationships and also to investigate the view IT-outsourcing customers and suppliers have on business. Research shows that business relationships are widespread throughout companies. It demonstrated that a small number of business relationships can have a major impact on a company's financial performance and may create stability. Business relationships can be divided into an arm's length relationships and strategic alliances depending on the degree of involvement.

Bakgrund: Ett antal nya idéer har blivit introducerade i ekonomistyrningen på senare tid och mycket har skett inom Business Intelligence (BI). BI har dock mest funnits som del av ett större system eller eget system som implementeras till företag på plats. Konceptet att istället hyra olika IT-lösningar, så kallade SaaS-lösningar (software as a service), blir allt mer populärt inom affärsvärlden och kan minska företagens börda när det gäller installation, konfigurering, underhåll och andra inneboende projektriskfaktorer.Frågeställning: Vad innebär fenomenet SaaS BI och hur ser spridningen ut?Syfte: Syftet är att beskriva Business Intelligence som hyrtjänst, samt studera hur detta sprids och anammas av marknaden i Sverige.Metod: Vi har använt oss av en kvalitativ undersökningsmetod för att samla in djupgående data till studien.Resultat och slutsatser: Studien visar att SaaS BI är en innovation. Spridningen av SaaS BI på den svenska marknaden är begränsad och spridningen sker i dagsläget främst från utbudssidan, alltså förespråkare av innovationen.

Detta examensarbete är gjort för Kårhuset Trappan AB genom att använda ramverket Geovisual Analytics Visualization (GAV), som är utvecklat av National Center Visual Analytics (NCVA). Examensarbetet producerade en applikation för att följa företagets inköp och försäljning av artiklar. Applikationen är en webbplats i flash, och skrevs i Actionscript med Adobe Flash Builder 4. För att göra applikationen användarvänlig genomfördes en förstudie, och kriterier för den visuella designen sammanställdes..

The theme in this report has been how to benefit experience from accident investigations. The demand on the municipality to perform accidet investigations is relatively new, and maybe they aren?t clear what the demands means. This causes that there might be a problem to benefit experience from accident investigations, for improving the overall safety in the municipality. The main purpose of this report has been to clarify how experience from accident investigations, can be of benefit to society on a local level.

The aim of this essay was to obtain an understanding about company owners thinking about the connection between having an own company, and the risks for an alcoholic abuse. The risk factor I was researching was stress, alcoholic culture, accessibility and rehabilitation.I have interviewed five owners of small companies, two women and three men, which represents four different kinds of branches. The theories I used in analysing the empirical findings where the theories of psychosocial work environment of Lazarus, Karaseks demand/control model, epidemiology- and culture perspective.I have found that the main stress factors for company owners where the economical stress and great load of work. The stress was also related to the fact that company owners of small companies often were alone with all the responsibility and problems.Women did not use alcohol very often as a tool to reduce stress. If individuals were using alcohol to reduce their stress, it also had to deal with their ability of coping and also what channels they had for coping..

My thesis is based on a qualitative study. The purpose of the study is to investigate whether the educationalist at an especially chosen school in Stockholm promotes the students multicultural background in the education or not.This is due to the fact that the Swedish school to a considerable degree reflects the multicultural Swedish society. The socio-cultural starting point is when people come together and meet. The language is the tool of the socio-culture and it is the dialogue, discussion and sympathetic understanding that makes people meet.The cultural concept is diffuse and very wide. Everyone has their own definition of it.

I have studied the Swedish artist formation ?1947 års män? with a sociological perspective based on the ideas of Pierre Bourdieu. I initially made a study of the group as a whole, and after that I chose to focus on the sculptors Liss Eriksson, Arne Jones and Knut-Erik Lindberg. I have examined why some of the artists in the formation became more successful than others. My results show that the ones who were versed in culture or came from an economically or intellectually stronger background also were considered to be the most pioneering artists.

The aim of this study has been to examine if an implementation of a One Stop Shop in the public sector and its IT-support can serve as a motor for business development. By examine the relation between the One Stop Shop and the public administrations we have tried to answer this question. The municipality that we have examined underwent a big change, seven years ago, when they implemented a One Stop Shop including a IT-support called Flexite. But despite these seven years and the fact that Flexite has changed approach from a Case Management System to a Support System for Business Development the municipality have not adapted to this change. .

The use of subscription services directed towards customers has become a common phenomenon in a vast number of different industries. We have noticed a clear trend of new businesses emerging solely offering subscriptions, and existing companies altering sales of their products to become parts of subscriptions. But research has not caught up with this trend yet, especially regarding why it occurs and how it affects existing businesses internally. The purpose of this study is to examine the driving forces for change and examine how existing businesses have to change parts of their business models to offer subscription services. The premise of this study has been Vargo & Luschs (2004) Service Dominant Logic with their foundational premises and Business Model Canvas by Osterwalder et.

Title: Argument in favour of and against private health care ? A scenario for a future health care with a possibly new Government Authors: Jessica Andersson, Nina Gunnarsson Supervisor: Thomas Danborg Department: School of Management, Blekinge Institute of Technology Course: Bachelor?s thesis in Business Administration, 10 credits Purpose: To describe the problem with privatizing of the health care by analyse the arguments in favour of and against private health care and describe a scenario about a future health care with a possibly new Government. Method: Qualitative Grounded theory method, categorizing secondary facts in order to get the complete picture. Results: The market for private health care will increase by a possibly new Government.

   ABSTRACT  Title:  4000 seats to Sandviken - The business discourse development from 1921 to 2012 seen through two sports stadiums in Sandviken                            Level: Final assignment for Master Degree in Business Administration Author: Signe Jernberg Supervisor: Lars Ekstrand Date: March 2012 Aim:  The aim of this paper is to investigate the business discourse emergence during the 1900s and to make a contribution to how a business administration discourse can be seen today. Method: The business discourse is examined through a inventory of how business theories, practices and ideas have enabled the design of two sports facilities, Göransson Arena And Nya idrottsplatsen in Sandviken Municipality. The inventory is based on material gathered from Sandviken Municipality archives and from Göransson Arenas' own archives. The archives consist of such things as board meeting protocols, annual reports, bookkeeping, drawings, photographs and more. The method is based on Foucault's discourse analysis, focusing on his archaeological period.Results & conclusion: The archives show how business ideas, theories, and expressions can be seen in the two arenas. The results show how the concepts of customer, company and association are present in the design of the two arenas in different ways.

The structural rationalization of rural firms in Sweden has led to many new creative ways of developing companies. The agriculture sector is characterized by the need of capital in form of buildings, labor and inventory. The rationalization process has led to free capacity in rural firms when new technology make buildings and inventory not longer necessary for the production process. To get a better cost coverage this free capacity can be used to start-up new business areas that help the rural firm to growth.The study aims to identify factors that motives entrepreneurs in rural firms to develop new business areas. The purpose is also to analyze driving forces that lies behind development of rural firms and the forces that support or not support development in rural firms.The study is built upon five cases that all can be categorized as firms with different size and orientation.

Bonusen på vårt fallföretag har inte bara konstruerats för måluppfyllelse och styrhjälpmedel av företagsledningen, utan har även införts för ett strategiskt tänkande på företaget. Bonusen har medverkat till att de anställdas motivation att utbilda och förnya sin kunskapsbank har ökat. Vi kan säga att företagets bonussystem direkt är kopplat till företagets strategiska målsättning.

The Roma people have many times, and for a long period of time been described in a negative way, as a group of people unlike every other. Both novels and encyclopedias has been a part of this misleading discourse and therefore contributed to large misunderstandings. Also scholarly research from Sweden, and elsewhere, has featured inaccurate representations of the Roma people and altogether this has created negative attitudes towards Roma people which are still today a considerable problem.However, the last few years positive changes has taken place and today the Roma people is an official minority group in Sweden which, among other things, has led to promising possibilities, especially in schools, for a deeper understanding of the Roma people in the future. Reading Roma literature I believe is an important part of this.Katarina Taikon and Hans Caldaras both consider themselves Roma. They also have in common that they want to give voice for the group of Roma that has lived in Sweden since mid-nineteenth century.