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7410 Uppsatser om Category Management - Sida 4 av 494
CM-relationer mellan leverantör och handel med hänsyn till EMV - ett leverantörsperspektiv
Syftet med denna uppsats är att öka förståelsen för relationer inom ramen för CM, ur ett leverantörsperspektiv. Uppsatsen ämnar även att utreda hur EMV kan påverka denna relation. Uppsatsen baseras på fem djupintervjuer med ledande leverantörer på den svenska dagligvarumarknaden. Studiens respondenter representerar fem olika livsmedelskategorier, med låg, mellanhög samt hög andel EMV. De teorier vi utgått från är hämtade från områdena Category Management samt relationsmarknadsföring.
"Det kan vara byta p-piller lösning, det kan vara ingen lösning alls... ingenting är svart eller vitt där" : En fokusgruppstudie om barnmorskors handläggning och uppfattningar av p-piller och biverkningar
Objective: To study midwives management, practice and reasoning regarding contraceptive counseling for women who are experiencing "mild" side effects of the pillMethods: Four focus groups, made up of three to five midwives per group, participated in focus group discussions. Qualitative design with the method ?Think-Aloud? has been used to collect data and the material was analyzed using content analysis.Results: The study identified three categories, the first "How midwives practice regarding the side effects of the pill," shows that midwives have a systematic approach when meeting with women who are experiencing side effects of the pill. The next category "Using a holistic and professional approach for women" highlights that the midwives take women's side effects seriously and that midwives respect individual woman?s autonomy.
Motivera Mera! - En kvantitativ studie om samspelet emellan hedonisk shoppingmotivation och multikanalshopping
Multichannel-shopping has become a wide spread phenomenon in the retail industry due to a significant development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. Therefore both the academic world and the retail industry are screaming for knowledge about the multichannel-shoppers. Several studies have focused on the characteristics of different channels and how multichannel strategies should be designed to minimize cannibalization. There is however a lack of research concerning what characterizes multichannel-shoppers and what drives them to shop in several channels.
PARTIBASERAD EUROSKEPTICISM I NORDEN En komparativ analys av Dansk Folkeparti, Fremskrittspartiet, Sannfinl?ndarna och Sverigedemokraterna
This thesis aims to investigate whether the parties Danish People?s Party, the Progress Party, the Finns Party and the Sweden Democrats can be categorized within the same party family, based upon the parties positions regarding the EU and European integration. The thesis contributes to increased knowledge and deeper understanding about these parties stances toward the EU and European integration, with a particular focus on how euroscepticism is expressed within each party. The thesis addresses the following research questions: which category of euroenthusiast, europragmatist, eurosceptic and euroreject best describes each of the four parties? Do the parties fall within the same category, or are they dispersed across different categories? The categories are based on different conceptualizations of euroscepticism (Kopeck? & Mudde, 2002), which composes the theoretical framework along with an analytical scheme based on the different conceptualizations.
"Biblioteksplanen är ju faktiskt något av det viktigaste på biblioteket" : En studie i bibliotekariers uppfattningar av biblioteksplanens betydelse i arbetet
The purpose of this essay is to examine how librarians perceive library plans, if they are important for their work and if so, in what ways. In order to analyze this, I have used a phenomenographic approach. My goal, by using this method, is to uncover perceptions and variations among these. The research questions are: What variations of perception of library plans exist among librarians? To what extent can the varied perceptions of library plans be linked to librarians' work? What does the variation of perception say, in relation to the expectations expressed in international and national documents, about library plans? The material used in a phenomenographic analysis consists of interviews.
Skillnader i konsumentbeteende mellan försäljningskanaler
In todays' society e-commerce is growing at a rapid speed. 4,6 % of all retail sales on the Swedish market are done on the Internet. In the makeup category, which will be the category of focus in this study, 9 % of all the sales were done on the Internet during the last quarter of 2011. As it is today many suppliers do not have enough knowledge about e-commerce and instead of focusing on the development of the channel the focus should instead be on the development of the users of the channel.The purpose of this study is to understand the buying process with respect to the existing theories. The focus will be on the two stages information search and evaluation of alternatives.
Gotlands solelpotential
The aim of this thesis is to investigate the electric solar potential on the Swedish island Gotland. The Gotlandic habitations have been divided into four house categories. For each category energy demand, roof area, geographic orientation androof tilt have been decided. Solar radiation data have been collected from the Swedish solar radiation model STRÅNG (STRÅNG, 2012).The buildings characteristics and the solar radiation have been used as input values in common solar formulas, the solar potential for each building category have been summed up to a total electric solar potential for the region.The electric solar potential on Gotland was calculated to 242 GWh/year with solar data from 2010. Gotlands largest city, Visby, is marked as cultural heritage by UNESCO (UNESCO, 2012).
En doft av framgång
The main drivers of luxury consumption is to obtain prestige and status, therefore the possibility of visible consumption of products is a key dimension of the product. Typical examples of luxury goods include cars, handbags and watches. These are consumed in the public arena where the possibility to show off the product and the brand is the greatest. When examining luxury products and what drives men and women to pay premium prices for a brand and for a logo, a fascinating finding is that there are products that fundamentally lacks these attributes, but which are considered to be classic luxury products. An example of this is perfume.
Den ena boplatsvallen är den andra lik? : Miljöarkeologisk intra-site studie av boplatsvallar vid Lillsjön, Anundsjö sn., Ångermanland
Boplatsvallar, often translated as semi-subterranean settlements, is an ancient monument with a diffuse definition. Defined as ?embankments that partially or completely surround a often lowered/dug down surface- this category of ancient monuments is also made up of a former category which traditionally was interpreted as winter settlements from the late Stone age in Sweden. This view of the ancient monuments carried over, to a certain extent, to this new definition. Should this be the case, that this category of ancient monuments are remains of winter settlements, used recurringly over an extended period of time, then they should exhibit similar signals in regards to the distribution of the anthropogenically altered soil chemical and soil physical properties at the sites.The area around Lillsjön, Anundsjö parish in Ångermanland, have four boplatsvallar located separately in the regional area.
Asymmetri - ett förräderi?
This study aims to disclose how an asymmetric planogram structure of the brand with the highest actual variety may come to affect the brand itself and its category as a whole. The authors of the study feel that there is a gap still unfilled amongst previous extensive research examining how differences in either space or price vary between categories, products or brands. An in-store experiment was conducted by collecting quantitative data from daily sales, observations of customers and questionnaires. The results show that an asymmetric structure leads to customers being more attentive towards the brand, and perceives it to be more dominant over its surrounding competitors. Furthermore, results indicate that the customer perceived variety increases and we see tendencies to changes in sales..
Att dela eller inte dela kunskap - En multipel studie om utmaningar med Knowledge Management på svenska advokatbyråer
The law firm industry has during the last years met new demanding conditions and one tool to handle these new conditions has been to implement a Knowledge Management system. Large investments have been made in these Knowledge Management systems but the implementations have met many challenges from within the organizations.With a multiple study, based on interviews with Knowledge Management Managers included in a Knowledge Management network, this thesis aims to study the challenges with Knowledge Management and the underlying causes. The result, based on McDermott's theories shows challenges within technical, personal, social and management areas where the law firm need to shift a focus from Information to Knowledge Management, create a culture of trust and integration and use the informal powerbase.The causes for these challenges are found in the base of Mintzbergs theories of Professional bureaucracy where the Knowledge Management is affected by strong self-regulated individualist, a divided organizational structure and industry conditions..
Tid är dyrbart och det gäller att göra det bästa möjliga av det man har : Utvärdering av en ledningsgrupp baserad på intervjuer, enkätundersökning och observationer.
The purpose of this study was to identify the positive and negative aspects of the work and dynamics of a management team and from that recommend how the team can improve. The aim was also to investigate whether there was a gap between how the members of the management team comprehend themselves and how the project, section and team managers comprehend the management team. The management team contains of seven core team members and is the head function of a research and development site in central Sweden. The results are based on interviews with the present members of the management team and three former members, a survey among the project, section and team managers and by participating observation on meetings with the team. The results show that the management team is an overall well-functioning team that with some changes and improvements, especially concerning communication and information, can reach even further.
Möjligheter och hinder för att utöka omfattningen av RoHS-direktivet
The RoHS Directive was introduced in order to restrict hazardous substances in Electrical and Electronic Equipment, EEE. It currently restricts the use of six hazardous substances/compounds; cadmium, lead, mercury, hexavalent chromium, PBB, and PBDE. The RoHS Directive currently includes category 1-7 and 10 in the categories of EEE listed in Annex 1A to the WEEE-Directive (Waste of EEE). The aim with the report is to investigate and elucidate prospects and obstacles to increase the scope of RoHS. This report mainly considers the inclusion of product categories 8 (Medical Devices) and 9 (Monitoring and Control Instruments).
Feberkramper hos barn - Sjuksköterskans preventiva arbete / Children with febrile seizures - The nurse?s preventive work
Background: Febrile seizures are common in childhood. When a child is stricken with febrile seizures it is not only the child that is suffering, in fact the whole family is affected. There are different ways to prevent recurrence of febrile seizures, such as use of different drugs. The parents also need information about febrile seizures and support from the nurse. Aim: The aim of this literature study was to illuminate the nurse?s preventive work for children who have been stricken with febrile seizures.
Bibliotekariers uppfattningar av sjuksköterskor som användargrupp: en fenomenografisk studie
The purpose of this thesis has been to investigate how librarians perceive nurses as a user group and libraries? function for nurses. In order to achieve the study?s purpose six qualitative interviews with librarians working at medical libraries were conducted. The study has been performed with a phenomenographical methodological approach.