
Sökresultat:
7410 Uppsatser om Category Management - Sida 3 av 494
Uteblev effekterna av 9/11? En analys av förändringen inom EU:s samarbete mot terrorism utifrån historisk institutionalism
In 1992, the European Union began institutionalizing the cooperation against terrorism within the EU structure. Since then, this cooperation has gone through a number of changes. From a historical institutionalistic point of departure we explain these changes by identifying sources of institutional resilience and institutional change. Based on these results, we were able to pose hypotheses of when and what category of change was most likely to take place.The results show that the cooperation against terrorism within the EU was most likely to remain stable because of strong sources of institutional resilience. If change would occur through an increase in the sources of institutional change, it was most likely to be of a less extensive category.
Se inte ner på golvmarknadsföring! - En kvantitativ studie om effekter av golvmarknadsföring i köpcentrummiljöer
Shopping malls have been growing in numbers during the last few decades. As an effect, consumers are increasingly placing a greater amount of their purchases under one roof. The problem is that stores within these malls have to fight for the consumers' attention in competition with all the other stores. Thus, making consumers noticing their store is critical for success. Creating attention through floor advertising could be a potential way of doing so.
Konstruktionen av en "invandrare" - I mötet mellan tillskrivandet och behovet av en kollektiv identitet
The way society categorize different people into groups is problematic in the sense that the categorization can seem stigmatizing and have social consequences for those being categorized. Immigrants are one of those problematic categories.The following essay studies this categorization of ?immigrants? based on a governmental investigation of structural discrimination that took place in 2002-2008. The aim is to study the use of the category ?immigrant? and the consequences that follows such a categorization.
Lesbiska flyktingar i offentliga dokument
The means that the Swedish State has to legitimize and standardize different perspectives of women and their sexuality is significant. Persecution of gender and sexuality is today something that can grant refugee status according to the Swedish Aliens Act. By studying the documents that forestall the amendment of the laws is it possible to unveil the concept and ideas about women sexuality that the state manifests and reproduces through these laws and official documents.The aim of this essay is to look upon the sexual policy as it occurs in official the documents that deal with lesbian refugees. The study cover and maps present research on this group of women and gives an answer to how norms about women sexuality are expressed in these documents.Throughout the survey of the research field not much previous research was found, therefore even research that only partly covers the field is included and reviewed.As method a detailed reading of the official documents and a discourse analysis with it?s emphasize on theoretical themes like gender and sexuality, lesbianism and state feminism, was made.
Kvinnliga nätverk - ett sätt att göra skillnad? : En fallstudie på nätverket Q80 och dess mentor program
Sweden is known to be one of the world?s most equal countries. Nevertheless, out of Sweden?s 262 listed companies, only seven of them has a female president, which is equal to 3,4 percent. To counteract these numbers there are several possibilities. One arrangement that is highly controversial is affirmative actions. But there are other options, for instance more and more female networks are starting to rise and many of them also offers a mentoring program where the mentee gets the opportunity to learn from someone with more experience.The purpose of this study is to examine what difference the female network Q80, with focus on its mentoring program, is doing for the mentee. As an underlying purpose the study is also examining what visions and attitudes the management and the mentors is communicating within Q80. The focus is mainly on the visions of Q80, menas mentors and business exceeding mentorship. A survey has been carried out among mentees from three different seats of mentoring programs where they have answered 19 different questions regarding their time as a mentee. Furthermore interviews have taken place with the management of Q80 and two mentors. The results are analyzed based on theories about gender, women in management, leadership, mentoring program and organizational structure. The result shows that Q80i as a source of inspiration and a support for the category of "career women" with its core mission to strengthen the participation of individuals on a personal level more than to work to even out the gap in the Swedish labor market.
Bibliotekariers uppfattningar om Bibliotek 2.0 ? En fenomenografisk undersökning
In the library community there is a continuous discussion about enhancing user interactivity on library websites, according to the principles of Web 2.0, called Library 2.0. The purpose of this thesis is to study how librarians conceive Library 2.0. The focus is on the study of the librarians? conceptions of user interactivity on the website, and if the librarians conceive that their professional role is affected by Library 2.0. The study is implemented methodologically by interviewing six librarians and using phenomenography as an approach.
Handlingsbarheten hos informationssystem : en fallstudie av SJ:s bokningssystem
Sweden is known to be one of the world?s most equal countries. Nevertheless, out of Sweden?s 262 listed companies, only seven of them has a female president, which is equal to 3,4 percent. To counteract these numbers there are several possibilities. One arrangement that is highly controversial is affirmative actions. But there are other options, for instance more and more female networks are starting to rise and many of them also offers a mentoring program where the mentee gets the opportunity to learn from someone with more experience.The purpose of this study is to examine what difference the female network Q80, with focus on its mentoring program, is doing for the mentee. As an underlying purpose the study is also examining what visions and attitudes the management and the mentors is communicating within Q80. The focus is mainly on the visions of Q80, menas mentors and business exceeding mentorship. A survey has been carried out among mentees from three different seats of mentoring programs where they have answered 19 different questions regarding their time as a mentee. Furthermore interviews have taken place with the management of Q80 and two mentors. The results are analyzed based on theories about gender, women in management, leadership, mentoring program and organizational structure. The result shows that Q80i as a source of inspiration and a support for the category of "career women" with its core mission to strengthen the participation of individuals on a personal level more than to work to even out the gap in the Swedish labor market.
Livet efter sfi : Vilka tankar har några sfi-elever om sin delaktighet i det nya landet och hur har de lyckats med att förverkliga uppsatta mål?
Boplatsvallar, often translated as semi-subterranean settlements, is an ancient monument with a diffuse definition. Defined as ?embankments that partially or completely surround a often lowered/dug down surface- this category of ancient monuments is also made up of a former category which traditionally was interpreted as winter settlements from the late Stone age in Sweden. This view of the ancient monuments carried over, to a certain extent, to this new definition. Should this be the case, that this category of ancient monuments are remains of winter settlements, used recurringly over an extended period of time, then they should exhibit similar signals in regards to the distribution of the anthropogenically altered soil chemical and soil physical properties at the sites.The area around Lillsjön, Anundsjö parish in Ångermanland, have four boplatsvallar located separately in the regional area.
Brand extensions ? the influence of the parent brand
The purpose of this investigation is to come across the associations of consumers who are being exposed to a brand extension from a different product category. Moreover, our aim is to contribute to the knowledge of how consumers respond to these extended products, by investigating the influence of the parent brand. To fulfill our purpose, this study was conducted through qualitative interviews with consumers. In order to carry out our investigation and analyze our findings the following theoretical framework has been used: Customer-based equity, Parent brand affect and Perceived fit. Our data was collected through ten semi-structured interviews including consumers of Fiat and Marlboro brand extensions.
Den ociviliserade "norrlänningen" - en studie om social kategorisering och stereotyper
In this thesis we have tried to show the problems that the categorisation of ?norrlänningar? generates. We have also tried to describe what the stereotypes of ?norrlänningar? are by examining what people say on web logs. The method we have used to find the stereotypes in our empirical material is the discourse analyse.
I huvudet på framtidens konsumenter. En studie om negativ kategorisering av konsumenter och sökords potential som marknadsföringsredskap.
This thesis examines effects that occur when consumers are placed in a negative category by the sender in an internet marketing context. The effects studied are attitude towards the ad, attitude towards the media, sense of being monitored and sense of being categorized. The authors argue that consumers will become increasingly aware of the fundamentals of internet marketing and how advertisements online are being directed towards them. Consumers will thus, to a larger extent than today, analyze advertisements and how they have been individually categorized by the sender. This will affect the way advertisements are perceived.
Ett varumärke för varje behov: Balansering och differentiering av varumärken i multi-brand portföljer
Multi-brand portfolios are characterized by comprising many brands in the same product category. Companies that have chosen to organize their products according to this strategy are facing both possibilities, such as expanding the accessible market size, and challenges such as how to organize the brands, their individual roles and their relation and position to the other brands in the category to maximize revenues. To address these aspects of multi-brand portfolios, I have investigated four product categories where multiple brands are represented at Mölnlycke Health Care, Unilever, Fagerhult and L?Oréal; how the multi-brand portfolios are organized, how the segmentation, positioning and product differentiation are done and what advantages and disadvantages that are associated with this strategy. My conclusions are that multi-brand portfolios can be organized in many different ways and to become successful, they have to be set in relation to the company?s whole brand architecture.
Revenue Management - Mycket mer än bara intäktsoptimering!
Denna kandidatuppsats syftar till att undersöka hur hotellverksamheter praktiserar Revenue Management, genom att behandla interna och externa influenser..
Vem får ligga när man bäddar?: En studie om specialexponeringar och dess sidoeffekter med utgångspunkt i varumärkesstyrka
Store managers and brand owners have realized the benefits of sales promoting activities in-store, which thus have become a common sight for consumers when grocery shopping. Using in-store displays, a brand?s sales can increase by more than 1000 percent. We believe, however, that displays can give rise to additional effects to those previous studies have shown. The purpose of our study was therefore to map possible side effects that a display can generate depending on the strength of the exposed brand.
Religiös coping i tolvstegsprogrammet : En studie av tolvstegsprogrammets funktion för icke-missbrukare
The purpose with this study is to examine how the twelve-step program is described by the author J Keith Miller (2004) in his book Steg in i livet and by the author Olle Carlsson (2012) in his book 12steg för hopplösa. The aim for the study is to highlight the twelve steps usage on people without addiction problems. In the study, the two author?s thoughts and experience of the twelve-step program is analysed and interpreted by Pargaments (1997) theory of religious coping. The research questions in this study are: 1.