Uppsatsen behandlar sponsorrelationens händelseförlopp ifrån eventets perspektiv. Ifrån matchning, via avtalsförhandling till aktivering av sponsorskapet. Hur eventets image, identitet påverkas av sponsorernas varumärke diskuteras.Det empiriska materialet har samlats in via semistrukturerade telefonintervjuer med respondenterna..

Vi har formulerat två teser som visar effekten av hur MKF använder oklarheten i sin rekryteringsprocess. Den första tesen orsakar en ryktesspridning som gör att MKF får in ett stort antal ansökningar. Den andra tesen leder till att de inkomna ansökningarna håller en hög kvalité. Kombinationen av dessa två effekter gör att MKF får till stånd en mycket effektiv rekryteringsprocess..

Trots att intentionerna med organisationsförändringen har många goda utgångspunkter kan den stöta på problem vid implementeringsfasen. Det har framkommit att meningsskiljaktigheter uppkommit till följd av rädsla för åsidosättande av personliga intressen och otydlig kommunikation. Även hanteringen av processen, skapandet av angelägenhetsmedvetande och tydliggörande av mål och visioner är faktorer som lett till att upplevelserna av förändringsarbetet skiljt sig åt..

 Date: 2008-10-06Level: Bachelor thesis within Information Technology and business economics, 15p, EIK021Authors: Anna Karlsson, akn05009@student.mdh.seLena-Maria Lindström, llm05002@student.mdh.seMagnus Wretlund, mvd05001@student.seTutor: Marie Mörndal Title: Managing IT-incidents, a case study at ICAs IT department                            OperationsKeywords: IT-incident management, IT-incident management process, IT-incident, ITIL, CCTA Problem: An organization can benefit by having an established management process of handling IT-incidents. But how can this be achieved? Are there step-by-step procedures? What´s included in the management process of IT-incidents? Is the size of the organization relevant to which model is to be chosen? Can the work of the writers of this essay result in a recommendation of a specific model for IT-incident management? These questions lead to the following essay question; How are IT-incidents managed?Purpose: The purpose of this thesis is to describe and discuss how IT incidents can be managed.Method: The writers of this essay have performed a case study at ICA, a Swedish food retail company. Eleven interviews with nine different persons have been carried out. The interviews are analyzed in the chapter called Resultat och analys.Conclusion: Our conclusion is that there are both similarities and differences in Dept.

AbstractBusiness, or business decisions always involves an endangerment from the company?s aspect, but when it comes to business with foreign countries the risk profile looks quite different from the profile the company has when its doing business inside the country. Therefore, it is extremely important for an export company or import company to carefully consider the risks that are enclosed with the deal, before he makes the decision to enter a deal. One of the most important risks a company have to considerate when doing business with foreign countries is the currency risk. A company is exposed to currency risk when either long-term or short-term changes in the exchange rate may affect the result of the company, competitive position and growth.

Undersökningen skapade inte underlag för att fastställa att samband mellan ägarstrukturen och kapitalstrukturen finns. Även då vi har resultat som stödjer tidigare forskning när det gäller ägarkoncentrationens inverkan på kapitalstrukturen så skall resultatet tolkas med viss försiktighet. Den enskilt största anledningen till detta är den stora resultatvariation som uppvisas beroende på val av mätmetod..

It has in a broader extent become important for companies and other organizations with large organizations to have a properly functioning web platform where content management is an essential part. Polopoly is a web content management system developed in Sweden, used by several European corporations but foremost Scandinavian such working in different media related business areas.Our aim has been to analyze this tool and render a report which hopefully will assist the initiator of our thesis; a consulting enterprise called Qurius, in their negotiations with future customers, when to suggest Polopoly as a suitable content management solution.By using case studies at companies currently using Polopoly, our goal is to define which characteristic makes the product a competitive publishing tool. To put our analysis in perspective, we will compare the most important aspects of Polopoly with a similar product.According to the results of our investigation we consider Polopoly being a beneficial choice with regard to a number of important parameters. Finally we have summarized these properties in a list of examples explaining in which cases Polopoly is a preferable alternative as a web based content management platform..

Electromyography (EMG) is a technique that measures muscle activity, whichmeans detecting the electrical signals that travel through the muscle in connectionwith muscle contraction. This project deals with how EMG can be used tocontrol a computer game.The project is centered around the game 'EMG Track Game' which has beenconstructed as part of this work. 'EMG Track Game' is controlled by twoelectrodes fastened on the player. These are attached to two selected musclesand control the motion in one direction each, one up and the other one down.The game is constructed in the purpose of being used in several elds of application.Among these are as entertainment, training equipment and a tool inresearch related to EMG and muscles.To highlight a possible application a study concerning muscle control has beenconducted. It answers the question of whether players score better with theirdominant arm in comparison with their non-dominant one.

The aim of this study is to understand the situation on the Swedish Market for Drugstores and a creation of a new approach to marketing research, based on the thesis? methodological proceeding. With the help of different methodological approaches and different theories the study's purpose will be solved in an uncommon, untraditional way..

Genom främst psykografiska variabler kommer segmentet ?de små kejsarna, 15-24 års? nuvarande och framtida beteende och livsstil beskrivas ur ett företagsekonomiskt perspektiv. Ansats kommer även att göras till att undersöka huruvida segmentet har berörts av den samhällsförändring som skett i Kina..

Purpose: The purpose of the investigation is to give an insight to hot the EU legal environment in the field of vertical relationships influences the competitiveness of the 2nd tier of the automobile industry. Conclusion:It follows that European legislation has succeedded in raising the competitiveness by breaking down the powers of the predominantly more powerful companies that the 2nd tier players do business with and by giving companies sufficient leeway to act. The comment must be made here that serious problems due to a power misbalance might still exist yet are not uncovered. In the course of my research I have found a lack of issues in my subject field. These problems however would have a more structural and economical cause, dealing with these problems would fall outside the boundaries of the competence of European competition legislation.

On the 26th of January 2010, the Supreme Administrative Court in Sweden gave five rulings which greatly affect the possibility to keep a close company within a family by transferring the ownership of the company to the next generation. The five rulings concern the interpretation of the prerequisite, same or similar activity, which can be found in section 57, clause 4 of the Swedish Income Tax Act.    The prerequisite is fulfilled when an entire or parts of a business is transferred to another close company and the receiving company?s business activity is within the framework of the transferring company?s business activity or when the companies have a similar connection. Depending on which shares that are being evaluated, the prerequisite can refer to both the shares in the receiving or the transferring company. When the prerequisite is fulfilled, a standardized amount of the business income will be taxed as capital gains and the surplus will be taxed as earned income.

Huvudsyftet med denna uppsats är att ge en helhetsbild av fenomenet virtuell word-of-mouth. För att åstadkomma detta har vi delat in huvudsyftet i två delsyften där det första undersöker vad virtuell word-of-mouth innebär. Det andra delsyftet analyserar de områden som har betydelse för fenomenet och dess spridning, nämligen budskapet, individer och grupper samt Internetmiljöer.

Kommunala bolag är idag en vanlig form för kommunal verksamhet av något slag. Syfte med denna studie är att visa på om balanserat styrkort är en relevant modell för ekonomistyrning i kommunala bolag som ansvarar för näringsliv och turism. Genom att ta fram ett exempelstyrkort kan det säga om modellen är applicerbar eller behöver anpassas. Exempelstyrkortet ska även tala om vad fördelarna är för ett kommunalt bolag, jämfört med en modell där endast ett antal nyckeltal mäts. Denna studie har ett hermeneutiskt synsätt, där ny kunskap kräver tolkning. Det vetenskapliga angreppssättet har en abduktiv ansats.

The traditional airlines exist on a market that is distinguished by an increasing competition. They are often partly or completely owned by the government and are characterized by slow decision making. Because of their existing structure and old business culture the traditional airlines find it hard to use price as a means of competition. Consequently the traditional airlines need to create loyalty amongst their customers. The purpose of this essay was to analyze and evaluate SAS long-term marketing strategies through a comparative study of the companies? management, employees and customers.