An Entrepreneurial Approach to Marketing Research
Drugstores in Sweden?
International marketing researchDrugstoresSWOTScenario analysisEntrepreneurshipDESOAManagement of enterprisesFöretagsledningManagementBusiness and Economics
The aim of this study is to understand the situation on the Swedish Market for Drugstores and a creation of a new approach to marketing research, based on the thesis? methodological proceeding. With the help of different methodological approaches and different theories the study's purpose will be solved in an uncommon, untraditional way.