Syfte: Syftet med f?ljande systematiska litteratur?versikt var att unders?ka det vetenskapliga underlaget av effekten p? energiintaget vid lunch efter ett intag av havregrynsgr?t till frukost j?mf?rt med annan frukost. Metod: Litteraturs?kningen genomf?rdes i databaserna PubMed och Scopus den 20 mars 2023. S?kningen utgick fr?n tre block utifr?n intervention, utfall och studiedesign. De inkluderade studierna skulle innefatta en population av individer ?18 ?r, en intervention av frukost i form av havregrynsgr?t samt en kontroll som bestod av ?vrig frukost.

AIM This report studies the Swedish vintage store company Myrorna from a branding perspective.METHOD The study has applied the qualitative method where four personal interviews have taken a fundamental ground. The four respondents are taken from different professionals and from different positions by the reason that the brand would be based on a fair assessment. The study is obtaining data that further was collected from the library of University of Gävle, the articles from Emerladinsight.com and remaining pictures- and text materials is taken from the organization Myrorna. The theoretical material have been adapted on the brand Myrorna and then been used to analyze the empirical part. From the general impression that portrays the brand the researcher leads the discussion.RESULT AND CONCLUSION The result shows that the brand Myrorna in some extent do not fulfill the image the brand in the media mediate, between the illusion and the reality there is an empty space according to the research.

Dagens reklambransch är starkt konkurrensutsatt och antalet aktörer ökar varje år. Globalisering, teknisk utveckling och kundens ökade kunskap om marknadsföring är endast några faktorer som bidrar till den ökade svårigheten för reklambyråer att överleva på marknaden. De blir tvungna att ständigt utveckla sina tjänster för att tillfredställa marknadens nya behov. Detta är dock svårt för en mindre reklambyrå som ofta har knappa ekonomiska och tidsmässiga resurser. Undersökningen ämnar att ta reda på vilka faktorer som är viktiga för mindre reklambyråers överlevnad? Uppsatsen syftar till att analysera och undersöka tre mindre Stockholmsbaserade reklambyråers sätt att hantera den konkurrensdrabbade marknaden.

Thesis purposeThe study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. MethodologyThe effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database.

Syftet med rapporten a?r att beskriva hur fastighetsbolaget, Varbergs Fastighets AB och energibolaget, Halmstad Energi och Miljo? hanterar de risk-, och osa?kerhetsfaktorer som fo?rekommer vid solcellsinvesteringar.Fo?r att energisamha?llet skall na? en ha?llbar framtid kra?vs att elproduktionen kommer ifra?n fo?rnybara energika?llor. Sedan a?r 2008 har installationstakten fo?r solceller i Sverige o?kat. A?r 2012 installerades 8,3 MW solceller och a?r 2013 mer a?n fo?rdubblades den installerade effekten till 19 MW (Lindahl, 2014).

Bakgrund: Ett urakut kejsarsnitt utf?rs om det f?religger en omedelbar fara f?r kvinnans eller barnets liv och ska ske skyndsamt inom 15 minuter. Anestesisjuksk?terskans ansvarsomr?de ?r att f?rbereda och utf?ra generell anestesi vid det urakuta kejsarsnittet, men ?ven tillgodose god omv?rdnad och trygghet till kvinnan innan anestesin p?b?rjas. Gravida kvinnor har en ?kad risk f?r komplikationer i samband med s?vning och generell anestesi, vilket g?r att anestesisjuksk?terskan m?ste vara extra uppm?rksam vid induktionen.

På dagens konkurrensutsatta marknad spelar varumärken en allt större och viktigare roll i konsumenters val av produkter eller tjänster. Konsumenter vill kunna identifiera sig med sitt valda varumärke och bygga en djupare relation med det. En ny sorts varumärken, s.k. corporate brands, har vuxit fram för att tillfredställa konsumenternas behov. Men corporate branding är än så länge ny mark och sällan utövat eftersom de på många sätt är mer invecklade och svåra att bygga än de traditionella produkt-/tjänstevarumärken, då de bl.

Title: To build and transport brands to the Internet ? A qualitative case study of Getinge Infection Control and von Braun Sports Cars. Seminar date: 2009-06-09. Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS). Authors: Kristoffer Eriksson and Erik Kaplar.

World wide globalization and the rapid development of the Internet have lead to significant changes for companies around the world. The world has ?shrunk? and increased supply of goods and services has lead to a more intense competitive situation. As the market changes, so does consumer behavior. Today?s consumers do no longer wish to be treated as a group, rather they are looking for products and services that specifically fit their personal values.Recent years, the consumption of digital consumer electronics has sky-rocketed.

Purpose: The purpose of this study is to do a brand survey of Metro in Karlstad. The study will originate from the terms ?brand identity? and ?brand associations?, where the brand identity is the organization?s desired view of the brand, and the brand associations define the associations held by the consumers.Issues: What is Metro?s brand identity? What are the brand associsations of Metro in Karlstad? How well do the brand identity and the brand associations correspond?Theoretical framework: The study is done from the perspective of media and communication studies, where the theoretical terms are defined from literature regarding brands.Method: The study is carried out using a qualitative document analysis, interviews, and a quantitative survey. The document analysis was made on Metro?s own documents regarding values and target audience.

Network RTK is a real-time technique for accurate positioning with Global Navigation Satellite Systems (GNSS). The technology means the use of correction data from a network of GNSS receivers with known positions (reference stations) to reduce the uncertainty in position for the user´s GNSS receiver (rover). However, this requires that the correction data can be transferred seamlessly to the user in real time. Commonly the corrections are transferred via mobile phones. The Swedish National Land Survey operates a nationwide Network RTK service, where users can receive correction data via GSM or mobile Internet (GPRS).

The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. The study intended to shed light on the interdiscursivity that emerges when brands are communicated through podcasts. Another aim was to understand how relationships and identities are constructed through the podcast by examining its intended audience. In order to achieve this a critical discourse analysis was used as both underlining theory and comprehensive method.

Bakgrund: Det ?r sjuksk?terskans ansvar att i sin yrkesut?vning bedriva medk?nnande, empatisk, personcentrerad, god och s?ker v?rd. Empatitr?tthet ?r ett fenomen som kan drabba personer i v?rdgivande yrken som m?ter lidande. Empatitr?tthet inneb?r i sin grund djup fysisk, psykisk, social och/eller andlig utmattning och dess manifesteringar ?r m?ngfacetterade.

Title: Brand loyalty and switching behavior ? A case study of the Swedish ketchup market Authors: Marcus Andersson Mattias Hedblad Tutors: Björn Bergenståhl, (Professor) Department of Food Technology, Engineering and nutrition, Division of Food Technology, Lund University Frans Melin (MBA PhD) Department of Business and administration, Lund University Ragnar Sjögren Johansen, (Marketing Manager Sauces) Procordia Food AB Problem: The market for daily groceries is mature and the competition has become tough. For the manufacturers to be able to grow they have to compete for the existing consumers. The problem is for the manufacturer to protect its consumers and still be able to gain consumers from its competitors. Purpose: Our ambition is to study consumers brand loyalty for daily groceries, with the purpose to understand how loyalty starts, how it can be strengthened, and how it can be broken.

The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. This phenomenon is what underlies this essay?s problem statement: Why does a company with an already well-known graphic profile choose to change it and how does the process behind the change occur? In what way have the company?s customers recognized the change and how has the company?s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company?s customers have perceived the change.To fulfil the purpose of the essay a case study was carried out on a company?s Corporate rebranding process. The company that was chosen was the Swedish sports retail chain Stadium Sweden AB who decided to change its graphic profile even though their logo was one of the two most recognized in their field.