SammanfattningTitel: Hur pa?verkar Gerillamarknadsfo?ring Generation Y? A?mne/Kurs:  Fo?retagsekonomi - KandidatuppsatsHandledare:  Lars HaglundNyckelord: Marknadsfo?ring, Gerillamarknadsfo?ring, Generation Y, Annonsering, Word-of-mouth, Buzz- marknadsfo?ring, varuma?rkesattityd, varuma?rkesengagemang, engagemang online, kommunikation.Bakgrund: Marknadsfo?ring handlar om att skapa och utveckla lo?nsamma kundrelationer. I dagens samha?lle sa? sker marknadsfo?ring runtom omkring oss hela tiden. Pa? grund av detta har Generation Y utvecklat strategier som automatiskt sorterar bort o?verflo?dig och ono?dig information.

Syftet med denna rapport var att ta fram underlag som ska kunna ligga till grund för en eventuell framtida standardisering av brandvattentillgången på rangerbangårdar klassade som farlig verksamhet. Detta har gjorts genom litteraturstudie på ämnen rörande rangerbangårdar, farligt godsolyckor, brandvattenförsörjning samt lagstiftning som styr anläggningar klassade som farlig verksamhet. Utöver en omfattande litteraturstudie har intervjuer med två räddningstjänster genomförts för att få deras syn på brandvattenförsörjning av rangerbangårdar. I Sverige finns 13 rangerbangårdar som alla ägs av Trafikverket som enligt Lagen om skydd mot olyckor (LSO) är skyldig att i skälig omfattning hålla och bekosta utrustning för släckning av brand. Konsulter har på uppdrag av Trafikverket utfört riskanalyser på några av de rangerbangårdar som är klassade som farlig verksamhet och kommit fram till att brandvattensystemen på flera av rangerbangårdarna måste utredas vidare då de anses vara underdimensionerade och otillräckliga.

Background: A majority of strategic alliances do not create value for the participants. One of the main reasons for the high failure rate is an inadequate process for partner selection. If the correct partner is not selected, it can have serious effects on the management of the partnership. This is a serious problem since failed alliances usually are very expensive for the involved companies. Purpose: The purpose of this thesis is to investigate which theoretical factors are important when selecting a partner for a strategic alliance.

The aim of this study is to create understanding of why companies should collaborate with artists and how artists and businesses build strong partnerships. We also want to understand the development of relations between the music industry and companies, together with the problems, possibilities and implications it has for both artists and corporate identity and brand. The music industry has been changing rapidly during the digital revolution and new problems and opportunities have emerged which the music industry can choose to either embrace or renounce. This study is made with a qualitative approach based on interviews with relevant individuals from the music industry. We have carefully chosen these individuals to counterpart different segments of the music industry and to execute our purpose from various perspectives.

Strömstad is a small city located on the Swedish west coast. Urbanization and development is acurrent issue for the municipally, as for many other in the current situation. The municipal housingcompany Strömstadsbyggen is one of the parties involved in the extensive development that mustbe implemented to meet the changes and developments which the issue holds.One area that is of interest in the discussion is Rådhusberget - this due to the existing infrastructureand unique qualities that the area holds. In order to achieve the best solutions possible for the area,Strömstadsbyggen wishes to listen to what the existing tenants at Rådhusberget thinks and feelsregarding the area and its future potential.This thesis has therefore been carried out in collaboration with Strömstadsbyggen and has beenaimed at identifying the current tenants' thoughts and opinions in the existing area of developmentand infill potential. The aim of this work was also to investigate how the tenants value their homeand local environment in its current state, and what their wishes are for the possible futuredevelopment of Rådhusberget.To achieve analyzable results concerning how the tenants perceive these aspects, an extensivesurvey have been carried out which were sent out to all tenants in the area.

AbstractThe purpose of this study is to clarify and analyze the servicescapes impact on brand image and customer loyalty among general dealers. The research question that we have used in the study is what characterizes the connection between the servicescape and the possibility to maintain and strengthen the customer relation among general dealers. The study is based on a qualitative approach and we have conducted eight interviews with experts and special advisers within the field. We have chosen to focus our study on the fact the market for general dealers have changed and the demands from the customers are severed throughout the years. The servicescape consists of the physical surroundings where the service is produced, examples of factors that influence the servicescape is the employees and the customers.

This is a paper about the effects from smoldering fire on lithic objects from an archaeological view. The introduction gives the background to this paper, a short orientation to forest wildfires and why the work is limited to: flint, quartz, quartzite and slate. Material and methods describes the stone materials and the setup that was used in the temperature logged tests with three replications for each type of material. The fuel in the burnings was peat on a bottom of sand. Flint showed a more drastic effect from heat compared with the other materials. Slate seems to have greater tendencies to change to darker colour and luster at lower temperatures than the other materials.

Academic research concerning how to determine the power situation in a supply chain where an investment product supplier is involved did not exist. Therefore new models has been developed that analyses the power relations and maps out the power situation in a supply chain. In the future these models can be applied on similar cases by modifying the included parameters. The new models show that case company FAS should focus on the big producers of garbage bag which are Trioplast, Rullpack and Miljösäck. By strengthen the brand FAS can make more money in these relations.

Syfte: Att utveckla ett starkt varuma?rke a?r ett sa?tt fo?r fo?retag att utma?rka sig fra?n ma?ngden, vilket idag a?r no?dva?ndigt pa? grund av den sta?ndigt o?kande konkurrenssituationen. Varuma?rket anses vara ett av fo?retagens mest va?rdefulla tillga?ngar men a?r problematiska att va?rdera. Problematiken beror bland annat pa? att va?rdet pa? varuma?rken pa?verkas av flertalet olika faktorer, da?ribland fo?retagets innovationsfo?rma?ga.

Syftet med denna rapport var att ta fram underlag som ska kunna ligga till grund för en eventuell framtida standardisering av brandvattentillgången på rangerbangårdar klassade som farlig verksamhet. Detta har gjorts genom litteraturstudie på ämnen rörande rangerbangårdar, farligt godsolyckor, brandvattenförsörjning samt lagstiftning som styr anläggningar klassade som farlig verksamhet. Utöver en omfattande litteraturstudie har intervjuer med två räddningstjänster genomförts för att få deras syn på brandvattenförsörjning av rangerbangårdar. I Sverige finns 13 rangerbangårdar som alla ägs av Trafikverket som enligt Lagen om skydd mot olyckor (LSO) är skyldig att i skälig omfattning hålla och bekosta utrustning för släckning av brand. Konsulter har på uppdrag av Trafikverket utfört riskanalyser på några av de rangerbangårdar som är klassade som farlig verksamhet och kommit fram till att brandvattensystemen på flera av rangerbangårdarna måste utredas vidare då de anses vara underdimensionerade och otillräckliga.

Strömstad is a small city located on the Swedish west coast. Urbanization and development is acurrent issue for the municipally, as for many other in the current situation. The municipal housingcompany Strömstadsbyggen is one of the parties involved in the extensive development that mustbe implemented to meet the changes and developments which the issue holds.One area that is of interest in the discussion is Rådhusberget - this due to the existing infrastructureand unique qualities that the area holds. In order to achieve the best solutions possible for the area,Strömstadsbyggen wishes to listen to what the existing tenants at Rådhusberget thinks and feelsregarding the area and its future potential.This thesis has therefore been carried out in collaboration with Strömstadsbyggen and has beenaimed at identifying the current tenants' thoughts and opinions in the existing area of developmentand infill potential. The aim of this work was also to investigate how the tenants value their homeand local environment in its current state, and what their wishes are for the possible futuredevelopment of Rådhusberget.To achieve analyzable results concerning how the tenants perceive these aspects, an extensivesurvey have been carried out which were sent out to all tenants in the area.

The cost of capital for traded companies is basically assessed on information from thefinancial market. Small and non-traded companies are lack of this necessary financialmarket information in order to determine an appropriate equity risk premium and tocompute the cost of capital.In the absence of financial information necessary for an external investor, it is difficult toevaluate a non-traded company with the Capital Asset Pricing model (CAPM), which isbased on the financial market information. It measures only the systematic risk, which isthe contribution of one share to the market risk of a portfolio. It is therefore important tofind models that reflect the small and non-traded companies? real business value and theirunique characteristics.

In this paper we have studied how young adults read news on the internet. The purpose was to seehow the consumers of news were irritated by the adverts on news sites depending on whichplatform they used, a computer or an portable reading device of the brand Apple iPad. Observationsand surveys were conducted on ten people. The news sites we used for this study were www.SvD.seand www.expressen.se. The result show that a majority experienced that their news consumptionwere irritated by advertising, mostly on Expressen's news site because it wasn't perceived asforeseeable..

Strömstad is a small city located on the Swedish west coast. Urbanization and development is acurrent issue for the municipally, as for many other in the current situation. The municipal housingcompany Strömstadsbyggen is one of the parties involved in the extensive development that mustbe implemented to meet the changes and developments which the issue holds.One area that is of interest in the discussion is Rådhusberget - this due to the existing infrastructureand unique qualities that the area holds. In order to achieve the best solutions possible for the area,Strömstadsbyggen wishes to listen to what the existing tenants at Rådhusberget thinks and feelsregarding the area and its future potential.This thesis has therefore been carried out in collaboration with Strömstadsbyggen and has beenaimed at identifying the current tenants' thoughts and opinions in the existing area of developmentand infill potential. The aim of this work was also to investigate how the tenants value their homeand local environment in its current state, and what their wishes are for the possible futuredevelopment of Rådhusberget.To achieve analyzable results concerning how the tenants perceive these aspects, an extensivesurvey have been carried out which were sent out to all tenants in the area.

Denna studie undersöker om Sverige som produktland ger ett mervärde åt produkter relaterade till Sverige på den australiensiska markanden. Studien är grundad på en enkätstudie som utfördes på 67 personer i Toowoomba, Australien. Kopplingen till ett lands mervärde ligger i kundens uppfattning till de land de förknippar produkten med, något som kan förstärkas eller minskas. Studien visar att över 90 % av de tillfrågade kände till Ericsson, IKEA och Volvo medan drygt hälften kände till Absolut. De hade alla en starkare produktnisch än Sverige som nation.