Annonser och nyhetskonsumtion

En kvantitativ studie om hur unga vuxna irriteras av annonser på nyhetssidor på PC och iPad

In this paper we have studied how young adults read news on the internet. The purpose was to seehow the consumers of news were irritated by the adverts on news sites depending on whichplatform they used, a computer or an portable reading device of the brand Apple iPad. Observationsand surveys were conducted on ten people. The news sites we used for this study were www.SvD.seand www.expressen.se. The result show that a majority experienced that their news consumptionwere irritated by advertising, mostly on Expressen's news site because it wasn't perceived asforeseeable.. The result also shows that the portable reading device was the platform that most testpersons preferred for news consumption. With these results we came to the conclusion that thenewspaper editorials can increase their advertising on their websites that shows on the portablereading device iPad because the portable reading device will probably be used more and thecompanies will buy more advertising space on each of the websites that shows on the portablereading device iPad.


Oscar Limbäck

Lärosäte och institution

Södertörns högskola/Institutionen för kommunikation, medier och it


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