Making Money in a Dirty Business
Academic research concerning how to determine the power situation in a supply chain where an investment product supplier is involved did not exist. Therefore new models has been developed that analyses the power relations and maps out the power situation in a supply chain. In the future these models can be applied on similar cases by modifying the included parameters.
The new models show that case company FAS should focus on the big producers of garbage bag which are Trioplast, Rullpack and Miljösäck. By strengthen the brand FAS can make more money in these relations. FAS must reinforce their key competences and make the producers more aware of these. The machines line speed must be improved to attract the big producers. An attempt to establish contacts with the leading distributors of garbage bag can also be interesting. FAS can then increase their knowledge about the demands and influence the demands on the market. The new environmental trends and the legalisation that to a great extent determines the future of this are important for FAS to observe, because first-mover advantages might be possible to attain here.