Syftet med uppsatsen är att få en bättre förståelse för det privata investeringsbeslutet och få en insikt i de vägledande faktorer, fundamental analys och behovet av rådgivning och kunskap kring marknadens sentiment som styr och påverkar den privata investeraren vid köp och försäljning av aktier. I uppsatsen tillfrågas 75 privata investerare som är kunder hos Bankaktiebolaget JP Nordiska att fylla i en enkät med frågor som härrör sig kring vad som styr deras beslut vid köp och försäljningar av aktier. Vi genomför dessutom en kompletterande telefonintervju med ett mindre antal kunder. Vi konstaterar att individen lägger stor vikt vid både fundamental analys och rådgivning baserad på marknadens sentiment inför investeringsbeslutet. Vi konstaterar dessutom att den alltmer volatila och kortsiktiga aktiemarknaden påverkat en majoritet av respondenterna till att bli mer medvetna om att psykologiska faktorer spelar en allt större roll vid investeringsbeslutet.

Several theoretic and environmental psychological models establish a connection between the environment and the reactions of humans and the research support that there is a mutual influence between individual, environmental and behavioral factors. You often assume that a person both can influence and be influenced by the surrounding environment. This is evident, but it is less obvious how a given physical design influence people?s immediate behavior in the city. The aim of this study was to investigate if the physical design of a place influences people in an urban environment and to investigate how the behavior is influenced.

Spectacular buildings and categorized districts are becoming more common elements in cities. In many cases, they are the result of city branding, which means choosing a city image and dealing with it like a brand to profile and compete against other cities. This essay study what impact on and roll in urban planning the trend might have. The first part relies on literary studies and describes what has been written about city branding. The globalization, the experience economy, urban management, urbanization and the theory of the creative class are pointed out as driving forces of the popularity and the spread of city branding.

In Sweden there is an integration policy and a policy for national minorities. The integration policy aims to integrate newly arrived immigrants (nyanlända invandrare), whereas the minority policy aims to maintain and strengthen the rights of the national minorities. The national minorities are though, at times, included into the integration policy, even though they hold a minority status in Sweden. This paper aims to, through discourse analysis, investigate the research question: ?how is the content of integration referred to, when it is related to immigrants, contra when it is related to national minorities?.

This study has been conducted with the purpose to examine the marketing effects of waiting lines on the customer- and brand experience. Our ambition has been to describe how the waiting line can be used to heighten the positive experiences. The study has had a qualitative, as well as an inductive approach towards the subject. The study is mainly based on nine interviews with a total of ten respondents employed at nine different companies relevant to the subject. In the final chapter of this study we present our results and conclusions..

Conclusions: A myriad of interpretations are possible when studying and discussing a particular organizational culture. As culture can not be removed from its context, we illuminate the effects that the internationalization process has with regards to unifying the organizational culture in our particular setting studied. Maintaining however, that a reflexive look at this culture shows no single interpretation as being sufficient, we try to expose its richness and ambiguities through a three perspective approach..

The Falun area has been undergoing mining activity for a very long time and miningslag piled up and was used as foundations for building houses and roads, Ingarvetstarted expanding in the 1970s to an industrial area. The main goal for this report is toreconstruct a soil map of how the landscape was before anthropogenic effects. With thehelp of ArcGIS and geotechnical reports a soil map for parts of Ingarvet, Falun werecreated..

Thesis purpose: The purpose of this thesis is to determine how a technolo-gically enhanced shopping tool, synergizing eCRM tech-niques with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data through focus group interviews. Theoretical perspective: The major considerations regarding theoretical aspects, for this thesis, can be addressed by Behavioral/Attitudinal loyalty and Relevance of Promotion. Empirical data: The empirical data, in regards to primary data, was ga-thered based on four focus group interviews. Conclusion: The conclusions of the thesis imply, that in order to make a loyalty program successful, it needs to firstly be conven-ient for the customer; easy to join, and provide an easy and time efficient display at the point-of-sale.

The aim of this Master?s Thesis is to find out whether bibliotherapy, in an unspokenform, is practiced in already existing group formations to be able to determine how practicalbibliotherapy can be seen in a Swedish context and thereby open the possibility for development.To fulfil this purpose I decided to do a case study on a nearby book reading circle for adultchildren of drug addicts. I made three qualitative interviews; two of the mentioned book readingcircle?s leaders and one participant/help leader. I used the following set of questions: What isincluded in the concept Bibliotherapy and how does that relate to practice? How has the bookreading circle examined in this case study proceeded, which methods were used and what kind ofliterature has been used and also what kind of effects did this reading circle have on itsparticipants.

I Sverige finns det ca 150 000 personer som lider av demenssjukdom. Hos 90 procent av dessa förekommer beteendemässiga och psykiska symtom vid demens (BPSD). BPSD avser symtom som vanföreställningar, hallucinationer, agitation, depression, ångest, upprymdhet, apati, hämningslöshet, irritabilitet, motoriskt avvikande, sömnproblem och aptit. Syftet med studien var att kartlägga registrerade omvårdnadsåtgärder relaterade till beteendemässiga och psykiska symtom vid demens skattade i tre kommuner i sydvästra Sverige. Studien är en deskriptiv retrospektiv registerstudie som studerar historiska mätdata inmatad i BPSD-registret, gällande beteendemässiga och psykiska symtom vid demens samt dess omvårdnadsåtgärder.

By using pollen analysis and 14C-dating, the history of vegetation and land use at the old shieling place (Sw: fäbodställe) Öjingsvallen in Ängersjö parish, central Sweden, was studied. The aim of the study was to answer the following questions: 1) When was Öjingsvallen established as a shieling place? 2) What was the land use at Öjingsvallen? 3) Was the use of Öjingsvallen as a shieling place affected by the agricultural crisis in the 14th and 15th centuries? 4) Is there any relation between the establishment and land use of Öjingsvallen as a shieling place and the historically known increase in the number of shieling sites known to have taken place in the 16th and 17th centuries? 5) Was the use of Öjingsvallen as a shieling place affected by the iron production in the area? According to the study, Öjingsvallen was probably established as a shieling place during the period A.D. 300-700. The main land use at this time was forest grazing.

This study aims to examine how families that during a long time have lived with neuropsychiatric disabilities have experienced their contact with different authorities. The study builds on qualitative interviews with two young people and five parents, from four different families. Focus in the paper lies mainly on the families' experiences of the school and different care sectors.The result shows that there is a great number of aspects as lack of information, lack of knowledge, dislodges between different authorities lack of support from school and care sectors, incorrect medication and shortage of long-term plans for treatment, which the families experienced as problematic. These aspects have also brought dramatic consequences that have strengthened the disabilities' negative effects.The result also shows that the parents are very active and bears a great responsibility for the child's health. The parents are in large extent alone in search for care, arranging meetings, searching for information, taking care of the children's medication etc.

Traditionally and historically certain jobs have been recognized as male or female professions leading to the assumption that the barrier crossing men and women working in these gender atypical jobs are being less masculine and less feminine. The aim of this study is to examine similarities and differences among male social workers and female police officers in the experience of being a gender minority in their workplace and how it effects the construction of their gender identity. Working with a qualitative approach and using semi-constructed interviews the study was conducted by interviewing a total of five social workers and four female police officers, in six different communities, about their personal experiences of being a gender minority in a gender atypical job. The result shows both differences and similarities between the genders and their occupation; on a personal level neither of the respondents seemed to have a problem working in a gender atypical job although admitting that working in a ?female? and ?male? profession  had effects on their personality but not on how they viewed themselves as men or women.

Introduktion Revisionskostnaden styrs till stor del av förhållandet mellan utbud och efterfrågan. Tidigare studier har funnit ett flertal bakomliggande faktorer som påverkar revisionskostnadens storlek i publika bolag och kommuner. Behovet av en jämförande studie har tidigare påpekats för att kartlägga revisionskostnadernas skillnader över tid.Syfte Syftet med studien är att jämföra och förklara utvecklingen av revisionskostnadernas storlek i publika bolag och i den kommunala sektorn över tid.Metod Studiens deduktiva ansats innebär att tidigare forskning och befintliga teorier har legat till grund för att härleda uppställda hypoteser. En longitudinell studie har genomförts för att mäta förändringar och utveckling över tid. Kvantitativ data har samlats in i form av sekundärdata.Slutsats Studiens resultat visar att ett flertal bakomliggande faktorer förklarar revisionskostnadens storlek över tid.

It is common knowledge that our horses do occasionally hurt themselves and cause damage to their bodies. They also manage to do it in the most remarkable ways. The problem is not that they hurt themselves, because everybody does so from time to time. The problem is that they often experience difficulties with the healing of the wounds. The cause to that problem is the fact that they often lose a vast amount of tissue, the wound is more often than not extensively contaminated and the wound is often found a long time after the accident occurred.