Discovering the RedWave
A cultural study of E.ON Nordic AB-Malmö
National CultureOrganizational CultureInternationalizationSubsidiariesSwedenManagement of enterprisesFöretagsledningManagementBusiness and Economics
Conclusions: A myriad of interpretations are possible when studying and discussing a particular organizational culture. As culture can not be removed from its context, we illuminate the effects that the internationalization process has with regards to unifying the organizational culture in our particular setting studied. Maintaining however, that a reflexive look at this culture shows no single interpretation as being sufficient, we try to expose its richness and ambiguities through a three perspective approach.