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Köbildning som marknadsföringsverktyg
KöbildningKöServicelandskapVarumärkeKundinteraktionKundmedverkanTjänstemarknadsföringRelationerKonsumentbeteende.
This study has been conducted with the purpose to examine the marketing effects of waiting lines on the customer- and brand experience. Our ambition has been to describe how the waiting line can be used to heighten the positive experiences. The study has had a qualitative, as well as an inductive approach towards the subject. The study is mainly based on nine interviews with a total of ten respondents employed at nine different companies relevant to the subject. In the final chapter of this study we present our results and conclusions.