The interest for food and cooking has probably never engaged the people of Sweden as much as it does today. Especially cookbooks are selling better than ever which has been a quite constant trend since the mid 90's. This study explores the connection between visual communication in Swedish cookbooks and the post-modern values which have influenced the market climate and the visual culture. I have used a theoretical framework as reference consisting of theories of semiotics, visual rhetoric, marketing communications and postmodernism. I have been studying six cookbooks, three from the late 00's and three from the early 90's, from the two separate angles of their graphic design and photographic material.

Background: Around the world, markets deregulates, which leads to increased competition. Meetings between the consumer and the employees of a company determine how the customer perceives the company and / or its brand. This has result in that many companies have realized the importance of internal using the same marketing skills that are used externally. In 2009, pharmacy market went from being a monopoly market to be a regulated competitive market.Problem: Is there any internal conditions for a private company, whose culture and structure was formed under a state monopoly, to create a strong corporate brand?Purpose: The purpose of this paper is to, through a case study, analyze and evaluate the internal marketing in a company which has undergone a change of ownership and retained the same staff.Method: Through interviews with key personnel and staff , data was gathered for the case study, which means that the method is qualitative.

This thesis seeks to investigate how an agreed written form requirement is met in an electronic environment. Swedish Contract law is applied since Sweden lack specific regulation for electronically closed agreements. Since contractual freedom prevails in Swedish law, it is up to the parties themselves to decide if the formal requirements to be applied.In order to assess whether the written requirement is fulfilled in the electronic environment, a purpose-oriented analysis should be made. When the purpose of why a written form requirement applies has been clarified, the analysis continues to assess whether the objective can be achieved with the modern form of communication. The method is called functional equivalence and means that when an electronic media fulfill the same functions as the paper medium so will the electronic medium as a starting point to give the same legal effect as if it were the case of a written paper document.

Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing partly due to the growing number of private schools. However, this is a phenomenon seen only in larger cities with several schools available. There are over 170 upper secondary schools in Stockholm and the students freely can choose among these.

This thesis aims to explore the use of costumed interpreters at museums. Firstly the thesis examines how extensivethe use of historical costumes is in Sweden, along with some international comparisons. Later on the differentways that the clothes are used is examined, and the costume as a resource for learning is discussed. In the lastpart of the thesis the ?function? of the costume is examined.

Warszawa är en stad som ständigt förändrats av historiska händelser, den viktigaste har kanske varit andra världskriget. I slutet av kriget var cirka 90% av staden jämnad med marken. Återuppbyggnaden under efterkrigstiden var under sovjetisk influens och det ledde till en på många sätt ofördelaktig fysisk struktur och därmed transportstruktur. Sedan järnridåns fall år 1989 utvecklas Polen och Warszawa på marknadsekonomiska premisser, vilket har lett till andra typer av problem såsom en starkt rotad ?bilist-kultur?.

Kandidatuppsatsen skrevs på Göteborgs Hamn, Skandinaviens största hamn. Uppsatsen skrevs isyfte att observera möjligheter med vilka trådlösa kommunikationsmedel produktionsledarna kananvända när de tidsrapporterar. Genom intervjuer och egna observationer visade analysen atthandhållna enheter för tidsrapportering är möjlig i mån om anpassning av handhållen enhet tillverksamhet och målsystemet. Teorin lyfter fram olika möjligheter och komponenter för vadanalysen skall tillämpa villkor, användningsområde, teknologi, objekt och funktioner kommerligger till grund för hur man skall tänka då man implementerar och designar ett nytt eller ettbefintligt målsystem. Resultatet visar att en handhållen enhet är möjlig då man även måste se överett system som passar ihop med målsystem och handhållen enhet samt uppnå de viktiga faktorernasom respondenterna önskar vid övergång från Excel ark till PDA.The thesis was written in Gothenburg Harbor, the biggest harbor in Scandinavia, and was created toobserve what the opportunities are for a change in the ways of communications for the productionmanagement and if there are opportunities for a wireless communication for time report throughhandhelds.

This study intends to examine teacher´s thoughts and perception of esthetic activities at preschools. I have chosen to restrict the esthetic area to the significance and function of clay to the teachers and children. On the basis of the belief that children can, and need access to a variety of ways to express themselves, we used the interviews to take part of teachers work and thoughts concerning clay, and the esthetic work. I have in this qualitative study addressed four questions: How do the teachers use clay in preschool activities? What do the teachers think about clay as a tool in the educational work at the preschool? Are the teachers working from the perception of children?s rights to express themselves in different ways and with the help of different tools? What function does clay fill for the children?I have interviewed eight teachers and taken part of both older and more recent theories around children and the creativity in esthetic contexts.

AbstractTitle: The GI- method ?bluff or the path to healthy life?Number of pages: 41Tutor: Lowe HedmanAuthor: Annika WestlundCourse: Media and Communication Studies CPeriod: Fall 2006University: Division of Media and Communications Studies CPurpose/Aim: The aim of this essay was to investigate how the site GI viktkoll describes glycemic index on their website. The intention was also to investigate how the media presented GI through articles and how they used doctors and dieticians to appear trustworthy. Another aim was to investigate what effect GI viktkoll could have on its readers.Method/Material: I have chosen a qualitative method where I did a discourse analysis of the articles which were presented on the GI viktkolls website during a period of three weeks. This was my main method in the essay.

Many companies have a specific dress code in the workplace. In some companies, the code is not very extensive, while other companies have uniform requirements. What is little understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have on its customers.

Syfte - Syftet med studien är att få en djupare insikt i sambandet mellan ledarskap och de faktorer som bidrar till ökat engagemang hos medarbetarna i arbetet med ständiga förbättringar. Studien riktar sig mot ett mellanstort industriföretag som implementerat lean production.Design/ metod - I vår undersökning valde vi att göra en kvalitativ fallstudie. Data samlades in i ett svenskt industriföretag. Totalt har 7 intervjuer genomförts.Undersökningsresultat - Resultatet vi kom fram till är att medarbetarna är i låg utsträckning delaktiga i förbättringsarbetet. Tidigare forskning visar att medarbetare som är delaktiga i beslut är också mer engagerade i arbetet.Metodkritik ? Resultatet speglar enbart subjektiva bedömningar och de studerade variablerna bygger på respondenternas uppfattningar.

Bakgrunden till mitt val av Karlskrona som arbetsområde är ett intresse för hur förbättringar av cykelvägnätet kan öka förutsättningarna för användningen av cykeln som transportmedel i min hemstad. Karlskrona har en god potential att bli en mer aktiv cykelstad. Trots att staden har en speciellt form med sin placering på ett antal öar är den ändå väl samlad på en begränsad yta. Klimatet är bättre än för många andra cykelorter i Sverige, även om vinden är ett påtagligt inslag stora delar av året. I den teoretiska delen redogör jag för de vilkor och förutsättningar som gäller för planering av cykelvägar.

SammanfattningDenna uppsats syftar till att utvärdera företaget Securitas Aroundios säljutbildning ochcoachning utifrån de berörda anställdas perspektiv i Linköping. Det är av vikt för företaget attfå en uppriktig återkoppling från de anställda rörande utbildningen och coachningen. Ingentidigare utvärdering har skett där utomstående parter varit delaktiga. Genom att utföra enutvärdering kan ett företag se om något behöver åtgärdas eller förändras.Denna uppsats bygger på en kvalitativ undersökning där de anställda på Securitas Aroundio iLinköping intervjuades. Samtliga intervjuer skedde på Aroundios huvudkontor i Linköpingden 5 maj 2008.

ABSTRACTTitle: How do you get the students to listen? ? A study of Academic Works communication towards students (Hur får du en student att lyssna? ? En studie av Academic Works kommunikation mot studenter)Number of pages: 38 (41 including enclosures)Author: Fredrik HanssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students.Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University.Main results: The main result can be summarized as:· Academic Works communications have a lot of resemblance with the papers presented theory.· Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student?s awareness and knowledge of the company.· A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work.

In today's society, consumers get in touch with hundreds of advertising messages a day from companies. It is up to the consumer to choose the messages they want to listen to and ignore the ones they want. Today, there is an advertising saturation and this has implications for both producers and consumer. Companies must be innovative and come with fresh ideas to get us consumers to pay attention to their particular message.  It is through the marketing that companies have an opportunity to spread their message.