AbstractThe purpose of this study is to investigate how value creation influences consumers´ choice of market place. We have chosen to focus on how inner city centers can compete with external shopping malls by examining what values consumers find essential in shopping areas. The development within the retail market with more external malls outside cities has resulted in impoverished city centers; therefore, new strategies towards more attractive servicescapes in the inner city are crucial. The study is based on a qualitative approach due to deeper understanding and closeness to the subject, where Kalmar city is chosen as a case. We have completed a focus group study where respondents from each target group where represented.

En av huvudmålen med arbetet var att få ökad förståelse för hur medborgarnas makt och inflytande utvecklats historiskt inom stadsplanering. Jag var även intresserad av arkitektens roll i denna process. Jag ville som arkitekt, med stadsplanering som huvudfokus, hitta intressanta vägar att arbeta med medborgare och medborgargrupper och att förstå hur ett reellt lokalt inflytande kan ta form. Därför har jag försökt titta på relationer mellan medborgare, arkitekter, planerare, organisationer och kommun/stat. Jag drevs av en övertygelse att jag lättare kommer att finna argument för mina ?sociala ambitioner? som arkitekt om jag förstår de historiska processerna bakom medborgardeltagandet i både Sverige och ur ett internationellt perspektiv.

Människor får möjlighet att ses och mötas i stadens offentliga rum. För att försäkra att staden på ett hållbart sätt planeras för dess invånare, behövs kunskap kring hur det sociala livet i offentliga rum fungerar och även hur vi kan bibehålla och utveckla dess funktion som mötes-, aktivitets- och uppehållsplats. De offentliga rummen i en stad är till för stadens alla invånare oavsett kön, etnicitet, ålder, ekonomi osv. Dess användning skiljer sig genom tiderna och domineras idag främst av frivilliga aktiviteter dit bland annat sociala aktiviteter räknas. Det finns varierande sätt att ta det offentliga rummet i anspråk. Konflikten mellan föreskrivna och unika användningar genererar en social friktion som främjar mer öppna och tillgängliga offentliga rum för fler grupper. Genom litteraturstudier med utgångspunkt i det offentliga rummet studeras det sociala livet och dess förutsättningar.

The development of our time, is due to great progresses in technology and an enormous ex-plosion of knowledge, has lead to an increased effort of our attention as a result of a boundless torrent of information . Higher productivity and efficiency in our workplaces and homes crea-tes fewer opportunities for rest, leading to a community where stress has become a national disease. Recreation is an important part of our lives in order to be able to deal with stress and is now considered to be an essential resource when it comes to sustainable development. Green spaces are therefore today viewed to play a considerable roll for the national health. Nature has proven to have positive influence on man which leads to a decrease in blood pressure, an increase in power of concentration and lowered production of stress hormones.

This paper is a quantitative case study named Outdoor recreation of urban areas viewed through a gender perspective. The intention of this paper is, by studying gender pattern in outdoor recreation practices in Gothenburg, to describe gender patterns in outdoor recreation of Swedish urban areas. This subject is important to study because of the practices of outdoor recreation forward public health. Today many people suffer from diseases caused by stress and too little exercise, which could be prevented if they practiced outdoor recreation. Not everyone has the same possibility to practice outdoor recreation because of the inequalities between women and men.

This paper constitiutes graduate work at the Swedish University of Agriculture Science, the Department of Urban and Rural Development, Ultuna. The main objective of this work has been, in part, using the municipality of Runby as an example, to test different inventory and analysis methods directed towards a sociotopic usage perspective. A secondary objective has been, based on knowledge obtained from current research results concerning the usage of green areas, to transfer the analysis results to a proposal for a free space planning over Runby. People living in the countryside often have good access to nature as well as access to a garden of their own. In the city, however, there are considerably less people that have access to a private outdoor spaces so the parks become a type of public living room for all the inhabitants. Through the lack of private green spaces and through the anonymity of the city, an inviting atmosphere is created towards spending time in the park.

This thesis examines how to improve the exhibition of products within retail for clothes and gift articles. The purpose is to investigate and test how light sources and different directions of light affect how the products are perceived regarding their exhibition. Our question formulations are:To what degree does the level of light in combination with the background of the interior design of a shop affect whether a product is perceived more or less attractive?What can we recommend to make the exhibition of products more attractive? From our observations shops nowadays have relatively high levels of light when they expose products on vertical areas. We have looked on the recommendation from ?Energimyndigheten? in order to see what they think is important when designing retail lightening.

Scarcity due to supply, demand or in time is all factors that affect consumers´buying behavior. The scarcity principle describes how scarce resources appear moreattractive to the customer's eyes than unlimited does. When something is scar thecustomer often draws parallels to the quality and price, that the product will bemore expensive and better. People hate to be deprived of choices. When a certainproduct is scar, the customer will desire the product even more.

This essay intervenes in the politics of urban segregation in Stockholm. The main aim of the essay is to analyze and describe how advanced marginality and territorial stigmatization are expressed in the lived experiences of four unemployed youths, that have participated in a labor market training program located in the ?social vulnerable? area Rågsved. With a theoretical framework based in Henri Lefebvre?s production of social space the empirical findings are interpreted in regard to how the youths produce social space in dialectical interplay with urban politics, advanced marginality, territorial stigmatization, and their local neighborhood.

Efter andra världskriget blev bilen tillgänglig för den breda folkmassan och utgjorde därmed det huvudsakliga transportmedlet. För att öka bilens framkomlighet och säkerheten kring bilens framfart formulerades stadsbyggnadsprinciper till förmån för biltrafiken. Stockholms tunnelbana och dess förorter byggdes samtidigt som massbilismen tilläts dominera stadsbyggandet. Det här kandidatarbetet syftar till att undersöka Stockholms tunnelbaneförorters konfigurationer av urban form utifrån frågan om vilka trafikslag som prioriteras genom följande frågeställningar: - Vilka konfigurationer av urban form kännetecknar biltrafikorienterade- respektive kollektivtrafikorienterade stadsdelar? - Gynnar Stockholms tunnelbaneförorters konfigurationer av urban form ett visst sätt att resa? Metoden för studien är en analysmodell för urban form i förhållande till trafikprioritering som tillämpas på de fyra tunnelbaneförorterna Vällingby, Skärholmen, Akalla och Skarpnäck.

Efter andra världskriget blev bilen tillgänglig för den breda folkmassan och utgjorde därmed det huvudsakliga transportmedlet. För att öka bilens framkomlighet och säkerheten kring bilens framfart formulerades stadsbyggnadsprinciper till förmån för biltrafiken. Stockholms tunnelbana och dess förorter byggdes samtidigt som massbilismen tilläts dominera stadsbyggandet. Det här kandidatarbetet syftar till att undersöka Stockholms tunnelbaneförorters konfigurationer av urban form utifrån frågan om vilka trafikslag som prioriteras genom följande frågeställningar: - Vilka konfigurationer av urban form kännetecknar biltrafikorienterade- respektive kollektivtrafikorienterade stadsdelar? - Gynnar Stockholms tunnelbaneförorters konfigurationer av urban form ett visst sätt att resa? Metoden för studien är en analysmodell för urban form i förhållande till trafikprioritering som tillämpas på de fyra tunnelbaneförorterna Vällingby, Skärholmen, Akalla och Skarpnäck.

This study examines how allotment gardens are perceived and used by non-plot holders in Majorna, Gothenburg, with a focus on Sj?bergens koloniomr?de and Slottsskogskolonin. The study is based on a survey of residents and people moving through the area and has an outsider perspective.The results show that both areas are primarily perceived as green spaces and as zones away from urban stress, highlighting their social and recreational value. However, clear differences also emerge. Slottsskogskolonin is more strongly associated with exclusivity and aesthetically appealing environments, whereas Sj?bergen is more often linked to nature, ideological values, and food production.

The case study we conducted describes market for transmission of terrestrial digital TV. The purpose of this study is to find out what hinders potential entrants from entering the market as well as to discuss possible competitive strategies for potential entrants. Our conclusion is that even though the market for transmission of terrestrial digital TV can be viewed as attractive due to its fast growth, there are barriers to entry that block companies we identified as potential entrants from entering the market. The industry experience of the current market players (Teracom and Boxer) along with their knowledge of the consumers and the fact that Teracom is a multi-business company are some of the factors to be taken into consideration. Switching costs is the most important barrier to entry for the industry.

The new Library Act came in force in January 2014, external changes such as globalization and information technologies had changes the way libraries work and the new law aimed to reflect this. The aim of this study is to examine ideas surrounding the mission of the public library as it appears in the referral statements that three state agencies and three interest organizations gave to the ministry publications series Ds 2012:13. The questions this thesis examines are: what ideas can be discerned in the respond-ents' opinion regarding public library's mission? How is the con-sultation bodies? way of looking at public library's mission to-wards the government's approach? In this thesis the empirical ma-terial has been analyzed using a theoretical model called The four spaces ? a new model for the public library designed by Casper Hvenegaard Rasmussen, Henrik Jochumsen and Dorte Skot-Hansen. The model consists of four different goals and four differ-ent spaces and can be used as a basis for discussions about the public libraries role in society.

Scarcity due to supply, demand or in time is all factors that affect consumers´buying behavior. The scarcity principle describes how scarce resources appear moreattractive to the customer's eyes than unlimited does. When something is scar thecustomer often draws parallels to the quality and price, that the product will bemore expensive and better. People hate to be deprived of choices. When a certainproduct is scar, the customer will desire the product even more.