Titel: Friendvertising - De som delar men inte tror sig delaFörfattare: Sofia Fris Åsum, Angelica Gustafsson och Matilda HallUppdragsgivare: Institutionen för journalistik, medier och kommunikation, Göteborgs universitetKurs: Kandidatuppsats i medie- och kommunikationsvetenskap vid Institutionen förjournalistik, medier och kommunikation, Göteborgs universitetTermin: Vårterminen 2014Handledare: Gabriella SandstigSidantal: 61 sidor inklusive bilagorAntal ord: 17 953Syfte: Att undersöka unga vuxnas förhållningssätt till friendvertisingMetod: Kvalitativa fokusgruppsintervjuerMaterial: Fem fokusgruppsintervjuerHuvudresultat: Resultatet visar att den undersökta gruppen unga vuxna har ett positivt förhållningssätt tilltillvägagångssättet friendvertising, men att det är komplext. De anser att friendvertising är effektivt, attdet har större påverkan än traditionell reklam, att filmerna skapar starka känslor samt att personer somdelar friendvertisingmaterial blir volontärer för varumärket i fråga. Däremot menar de att de inte delarmaterial i sociala medier i särskilt stor utsträckning. Av svaren att döma är det tydligt att orsakerna till detta handlar om identitetsskapande. De ser sociala medier som en offentlig sfär och det som delas är synligt för många.

Many sexual crime matters are in a difficult position when it comes to proof, where it's word against word between the parties. However, the legislation states that it's the offender's actions that are to be in focus for the judicial judgement, but often the focus is on the woman, whether she said no and how she acted in that particular situation (Sutorius & Kaldal, 2003).The purpose with this essay was to investigate the professionals' view of the raped woman and what image the professionals convey/construct of the legal proceedings she goes through. With professionals, we mean lawyers and other professionals that function as support or treatment contacts for raped women. The questions we considered to be relevant for our investigation were: What image of the raped woman do the professionals convey? What image of the crime rape do the professionals convey and what image do they convey/construct of the legal proceedings the woman goes through? How is the view of the raped woman constructed in society? We considered qualitative interviews mixed with earlier studies and theories to be the best investigative method for our purpose.

The aim of our master thesis is to study the way valuation of real estate is conducted by real estate companies. Furthermore we want to identify the factors that affect the relevance and reliability of the valuation. The reason for this is the introduction of IFRS, in 2005, and the application of the IAS 40 rules stating that real estate are to be recognized at fair value on the balance sheet. To do this we have performed a case study on 10 Swedish real estate compa-nies listed on the Stockholm stock exchange, OMX, Large Cap and Mid Cap list to see how the share value has performed in relation to the reported net asset value since 2005 and how they value their collection of properties. We also studied the assumptions made by real estate company analysts.

The purpose with this thesis is to investigate how Swedish clothing companies create and communicate a personality for their brand. Case studies were conducted with three companies: Nudie Jeans, Koppartrans and J.Lindeberg. These firms can be considered as established clothing brands nationally as well as internationally. The study found that individualism, logotype and moral standpoints play an important role in the creation and the communication of a brand?s personality.

The purpose of this study is to determine if and how male or female everyday languagesdiffer. The study is based on ten interviews with five men and five women living inHalmstad, who are between the ages of 22-29. The interview results were analyzed andcompared with previous research on the subject. The result shows that there is adifference between the male and female informants use of language. Women laughing,using italics, hedges, the word så ?so? and response signals to a greater degree than men.The reason may be that men and women basically use different conversation styleswhen they communicate, that men prefer a public speech, intended to provideinformation and knowledge.

The effect of moderate incongruency between a celebrity endorser and an advertised brand is considered in an experiment with celebrities, both congruent and moderately incongruent with the investigated brands. In addition, the influence of possible moderator variables was examined, as well as the potential impact of the celebrities? gender. It was found that an ad exposing a moderately incongruent combination of celebrity and brand generated a more positive result on attitude towards the ad, brand attitude and word of mouth. Furthermore, under some conditions certain moderator variables influenced the relationship between moderate incongruency and responses evoked by the ad..

Detta är min reflektion av mitt kandidatarbet 2008. Här finns beskrivet mitt arbete samt mina tankar kring det 15 veckor långa kandidatarbetet som resulterade i ett koncept för en helt ny fiktiv värld. Här förklarar jag mina orsaker till hur världen ser ut samt beskriver varför jag valde detta ämne inom denna utbildning. Förutom självaste reflektionen innehåller även dokumentet en förklaring av arbetsprocessen med hjälp av veckoreflektioner från varje arbetsvecka. Dokumentationen innehåller även källförteckning samt en ordlista.

In the 1969 Le Thor seminar, Heidegger stated that his philosophical journey could be characterized by three different themes: meaning, truth, place. The first two of these have been the subject of countless studies and discussions, but the question of place is still relatively unexplored in Heidegger?s thought, despite the increased interest for this topic in his writings. Even though scholars like Jeff Malpas, Edward Casey, Stuart Elden and Miguel de Beistegui have written books and essays on the importance of the conception of place in Heidegger?s thinking, there are still many important aspects of this theme to be discussed, given the importance Heidegger himself ascribed to this topic.In this essay, I therefore wish to pose the question of how one can understand the relation between place and the role of tragedy in Heidegger?s conception of truth.

Omvårdnad strävar efter att öka personers upplevelse av hälsa, och en viktig del av hälsobegreppet är upplevelsen av välbefinnande. Syftet med studien var att beskriva effekten av strukturerad fysisk aktivitet på välbefinnande hos personer inneliggande för tillnyktring och abstinensbehandling på en beroendeenhet samt upplevelsen av att delta i dessa aktiviteter. Studien använde både en kvantitativ och kvalitativ ansats där effekten av strukturerade aktiviteter studerades med kvantitativ ansats medan upplevelserna av att delta i aktiviteterna studerades med kvalitativ ansats. Antalet deltagare var 20 uppdelade i två grupper, en interventions- och en kontrollgrupp. Interventionen bestod av 30 minuters promenad fyra gånger under en vecka.

In this paper I have studied how feminist parents talk to their children about body and sexuality and with which intentions they speak the way they do. The aim of the study was to locate strategies applied to give children positive relations to their bodies and their sexuality. My data are constituted by answers from a questionnaire sent out to an e-mail list for feminist parents. The answers have been compiled and analyzed, mainly qualitatively by the use of discourse analysis, with support of poststructuralist theories about language, gender and heteronormativity, as well as theories about children?s sexuality.

It has in a broader extent become important for companies and other organizations with large organizations to have a properly functioning web platform where content management is an essential part. Polopoly is a web content management system developed in Sweden, used by several European corporations but foremost Scandinavian such working in different media related business areas.Our aim has been to analyze this tool and render a report which hopefully will assist the initiator of our thesis; a consulting enterprise called Qurius, in their negotiations with future customers, when to suggest Polopoly as a suitable content management solution.By using case studies at companies currently using Polopoly, our goal is to define which characteristic makes the product a competitive publishing tool. To put our analysis in perspective, we will compare the most important aspects of Polopoly with a similar product.According to the results of our investigation we consider Polopoly being a beneficial choice with regard to a number of important parameters. Finally we have summarized these properties in a list of examples explaining in which cases Polopoly is a preferable alternative as a web based content management platform..

The purpose of this empirical study was to investigate if stress exists among nurses, and if it exists how do they experience it and how do they cope whit it. The nurses also got to define the word stress. Karasek and Theorells demandcontrollmodell were used as a theoretical framework. The result of the study answers our research questions and gives us a good insight how the nurses experience stress and how they cope with it. The result shows that 56 of 60 nurses indicated that they experience medium to high level of stress a couple of days a week or more often and that it affects their work.

Pneumonia is a common disease in calves. There are several causes behind the disease. The main purpose of this litterary study was to estimate what kind of nursing calves with pneumonia could benefit from, especially the evidence-based nursing recommendations for the sick calves. A further purpose was to gain knowledge of different treatments of sick calves and what kind of practical measurements that are most suitable to use in the preventive work. The results in this study shows that there are only suggestions of nursing, rather than some actual evidence-based actions. The most important nursing actions is to isolate the calves with dyspnea, prevent or treatment of hypothermia, potential dehydration and malnutrition. It is also important to make sure to place the calf on soft and dry bedding.

The purpose of the literature study was to describe older people´s difficulties and attitudes to take several drugs. Literature has been sought in two large databases and included literature is selected, quality assessed and analyzed, based on the study purpose and questions. The authors conducted a descriptive literature review of qualitative and quantitative articles. Difficulties to access different types of pharmaceutical packaging, or to remember when to take their medicines are difficulties the elderly encounter. Cultural and socioeconomic differences become apparent.

It is a well known archaeological concern that the remains of human bones left from the bronze age and early iron age Scandinavia are not nearly enough to represent the estimated population of the time. Furthermore the bones of each find rarely represent a whole individual. The majority of the bones must have been disposed of somewhere else, possibly scattered in running waters or in the fields, where they have evaporated or are securely hidden from archaeological excavations.This thesis deals with the grave concept and the problem in using a word that is so very clouded by its modern, western meaning. It also offers an alternative explanation to why the bones are handled the way they are and why they are found in such awkward contexts..