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1263 Uppsatser om Advertising music - Sida 23 av 85

Självlärd eller skolad? : Hur skiljer sig synen på lärande och muciserande bland skolade och icke skolade  musiker inom improviserad musik?

In this essay, I will treat the view of learning and musicianship among educated and uneducated musicians in improvised music. The survey is based on six different interviews with musicians in improvised music. In my inquiry, I have found that there are some differences between the two groups in their view of the subject..

De internationella musikbolagens redovisning av immateriella tillga?ngar : Vad kan de svenska bolagen tilla?mpa i jakten pa? ra?ttvisande bild?

Purpose:The purpose of this study is to describe and explain the international music company reports of its intangible assets to examine whether similar methods can be applied to the Swedish market.Method:The study was based on a qualitative and abductive research approach. Collected data is mainly from secondary sources in the form of auditor approved consolidated financial statements.Conclusion:The Swedish music companies activate their intangible assets only partially or not at all, despite the fact that assets in the form of music catalogs, rights, contracts and advances are those that generate revenue for the companies. The study has resulted in a description of how the companies are doing on an international level with the IASB and FASB's regulation. With this report, we have found flaws in the way the Swedish companies prepare their accounts according to the current regulations. In the analysis, these shortcomings are highlighted and to what extent these international standards can be applied in the Swedish companies to take a step towards a more accurate picture and a harmonized and comparable accounting..

The advertising sales flyer as a promotion tool in grocery retail stores, and its effects on in-store consumer behaviour

En sammanfattning av uppsatsen på maximalt 8000 tecken.The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The first objective was to create a conceptual model depicting the various behavioural effects that the use of ASF may result in. These variables were tested empirically in order to analyze if the use of ASF influence in-store consumer behaviour. The second objective was to analyze if there are differences in the routes taken by the consumers in store, in relation to whether the consumers use the ASF or not..

Musikfestivaler som turistiskt dragplåster : en fallstudie på Sweden Rock Festival

Lately, more and more music festivals have emerged in Sweden. People?s desire and need to visit these events only seems to increase. Cultural tourism and music tourism has developed into a significant and important part of the experience industry and it employs more and more people within the tourism industry. The purpose of this paper is to investigate which effects this can have on the local community.

Styrdokument i musikämnet : ? En komparativ studie av norska och svenska styrdokument i musikämnet i skolan.

Abstract:Styrdokument i musikämnet-En komparativ studie av norska och svenska styrdokument i Musikämnet i skolan.(Music Subject governing documents- A comparative study of Norwegian and Swedish policy documents in the Music subject in school)The purpose of this study is to compare the Norwegian and Swedish policy documents on teaching in the Music topic. The comparison also applies to the requirements which have been in Sweden over time. In comparison, the policy document LGR 11 from Sweden, analyzed, and the governing documents MUS1-01 and R94 from the Norwegian School.The main issue in the study is: How does the policy documents for the topic music in Sweden, compared to Norway? In order to answer the question, I compared the above-mentioned policy documents and set in relation to the musical substance is designed in Norway and Sweden.In curriculum theory treats one problem based approaches in structural functionalism, pragmatism, social epistemology and post structuralism. The starting points are then used to explore various relationships between curriculum theory and didactics.The principal researcher and proponent of curriculum theory is Ulf Lundgren.

Den rosa annonsen: en kvantitativ studie om homosexuellt bildinnehåll i reklam och dess effekter

Previous studies have pointed out the potential risks involved with targeting homosexual consumers by using ads with homosexual imagery in mainstream media. Many of these studies have indicated that there may be drawbacks with exposing heterosexuals to these kinds of advertisements. The purpose of this paper is to investigate whether this is true for all groups of heterosexual consumers. An experimental study was carried out to examine the effects of explicit homosexual imagery on a heterosexual group with a generally positive attitude towards homosexuality. Empirical evidence suggests that homosexual imagery does not elicit any negative reactions among these heterosexual consumers.

Preparera prepositioner - Sång och musik som didaktiskt hjälpmedel för prepositionskunskap i spanska

Abstract A central problem in all language teaching is to teach the correct use of prepositions. There are grammar rules, but also a lot of exceptions and idiomatic expressions that often have to be learnt by examples or by heart. A trick for learning might be to use a mnemonic method with songs and music to memorize a correct use of prepositions. The purpose of this study is to test a language teaching didactic exercise for knowledge of preposition in Spanish with songs and music. Grammatical aspects, rules and exceptions when studying prepositions in Spanish are presented.

Nationella stereotyper i reklam

AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country?s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating thebrand with a country or a region, the credibility of the brand can increase and strengthen thebrand. Therefore COO is used in marketing to position a brand.Purpose: The purpose of this study is to examine how luxury fashion brands communicatetheir national identity through analyzing their advertising.

Utvärdering av kvalité och dess behov inom förprovtryck

It always has been a need for the abiltiy to create color proofs. When an error occurs late in the production process, itis allways complicated and difficult to correct the error. In this project, digital proofs been made and discussions havebeen held with several people in the printing industry, in order to examine how well excisting digital proofs, meet thedemand of the market. And how close the digital proofs can come to the actual printsheat from the press. The study hasbeen shown that the one thing that has had the most influence on the outcome for the quality of a digital proof, is theprintshop operator?s knowledge about color management and proofing systems.

Tecken : En retorisk-semiologisk analys av antirökreklam

This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.

Populärmusik på folkbibliotek en studie kring urval.

The purpose of this master thesis is to examine different factors that may influence the librarian in the selection of popular music. The study is conducted through a qualitative method, influenced by grounded theory. The results are based on patterns drawn from both interviews with six libraries and from literature. The literature review concerns foremost cultural politics, music aesthetics, the sphere of popular music in Sweden today and the impact of commercialism. Also the purposes of popular music in a library, aspects of values of popular music and assortment policies are being discussed.

Sociala mediers inverkan på självkänsla Påverkas ungdomar av sitt Facebookanvändande?

BackgroundResearch shows that the majority of patients feel anxiety before and during anesthesia. It has been shown in several studies that preoperative anxiety may cause adverse effects in the postoperative course. Nurse anesthetists have a key role in creating a safe environment and the opportunity to use different interventions to reduce the degree of anxiety.AimThe aim of the study was to examine which interventions may reduce anxiety in adult patients before and during both general, local and regional anesthesia.DesignSystematic literature review with a quantitative approach.ResultsSeveral studies indicate that gabapentin and pregabalin can reduce anxiety before and during anesthesia. The anxiety reducing effect appeared to be dose dependent. The naturopathic drugs Citrus aurantium blossom and Passiflora incarnata Linneaus were found to reduce anxiety before anesthesia.

Sensus Barnmusikskola i Karlstad : Att nå ut för att främja integration och mångfald under perioden 2009-2012.

This is a study of Sensus Barnmusikskola ? Children?s School of Music, in Karlstad, Sweden?s attempts to facilitate integration and diversity in their operation. The Culture and Recreation Management in Karlstad town?s conditions to award the school their grant in 2009 was that Sensus Children?s school of Music should make targeted interventions in the socioeconomic exposed areas Gruvlyckan/Våxnäs and Kronoparken to increase the number of children with foreign background. This would according to the Culture and Recreation Management bring more integration and diversity in to the school?s operation.

Enhetschefs främjande av anställdas psykosociala arbetsmiljöEn kvalitativ studie på kommunala äldreboenden.

BackgroundResearch shows that the majority of patients feel anxiety before and during anesthesia. It has been shown in several studies that preoperative anxiety may cause adverse effects in the postoperative course. Nurse anesthetists have a key role in creating a safe environment and the opportunity to use different interventions to reduce the degree of anxiety.AimThe aim of the study was to examine which interventions may reduce anxiety in adult patients before and during both general, local and regional anesthesia.DesignSystematic literature review with a quantitative approach.ResultsSeveral studies indicate that gabapentin and pregabalin can reduce anxiety before and during anesthesia. The anxiety reducing effect appeared to be dose dependent. The naturopathic drugs Citrus aurantium blossom and Passiflora incarnata Linneaus were found to reduce anxiety before anesthesia.

Musiklärarens påverkan - Grundskolan som mötesplats

Denna studie bygger på huvudfrågan: Har musiken i grundskolan någon påverkan på elevens inställning till musik senare i livet? Under studien har nya infallsvinklar tagit form och lett studien till resultatet: Musiklärarens påverkan. Från en relativt smal syn på musikundervisningen i grundskolan har element som t ex läroplaner och ledarskapsteorier vidgat studiens syn för vad musiklärare i grundskolan har haft för styrmedel genom tiden för de fyra läroplanerna, Lgr 62, Lgr 69, Lgr 80 och Lpo 94. Denna studie kan urskilja att det har skett en progressiv utveckling av varje ny läroplan, och att lärarrollen har utvecklats med denna process. Musikundervisningen i grundskolan har gått från en traditionell till en mer öppen undervisningsform.

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