128 uppsatser · sida 8 av 9
En juridisk analys avseende säkerhetsagentstrukturen och frågor om obligationsinnehavares rättsställning vid säkerhetsagentens konkurs.
… brand. Since engagement and motivation is important factors when creating a strong employee brand, there is a need for further research on how corporate storytelling is used by companies to influence employee engagement and motivation, as corporate storytelling leads to deeper …
En kvalitativ fallstudie av hur företag kan påverka anställdas engagemang
… brand. Since engagement and motivation is important factors when creating a strong employee brand, there is a need for further research on how corporate storytelling is used by companies to influence employee engagement and motivation, as corporate storytelling leads to deeper …
… person- ality, as an essentiality for survival. Furthermore, when building a strong brand identity companies to a large extent use their employees, which also is the most important component when improving the overall brand identity. Hence, when a company positions its brands …
Den övergripande problematiken vi identifierat är relationen mellan starka varumärkenoch kundlojalitet i företag med flera olika produktvarumärken. Syftet med denna uppsats är att förstå om och hur företag med paraplyvarumärkesstrategier kan skapa och bibehålla lojala kunder. Vi …
De verkliga effekterna av kreativa mediaval på kort och lång sikt
… through a creative media, they allocate more attention to the ad, show stronger brand associations, more positive ad and brand attitudes, higher brand interest and are more prone to spread word of mouth. In the long term, the effects are enduring and memorability is …
En fallstudie över små svenska tekoföretags etablering i Spanien
… this, has the small Swedish companies in the textile industry developed strong brands with emotional value which complicates the situation of internationalization even more. At the same time as they face this challenge they are limited by their small resources. This leads to the …
-personliga varumärken som ansökningsstrategi-
… in this thesis is called personal branding. We believe that by building a strong personal brand you can increase the possibilities to influence the decisions of those responsible for recruitments in our society. The question we ask ourselves in this essay is how to build a …
… market with intense competition and due to this fact it is important to build strong brands and products demanded by the consumer. There is no space for products with questionable taste and high price. The producer must know what kind of product design that is appealing to the …
… which further implicates that they are a key driver of loyalty. Due to this strong resemblance, corporation can utilize this tool to get a stronger brand-consumer relation. Nevertheless, fan clubs is the tool, while it is the fans that are the core value. Wherefore it is crucial …
… the base to give rise to image, customer relations but also to build strong brands in a way of be associated with positive and trustworthy values. Through sponsorship the companies intentions are to give rise to goodwill, show they are trustworthy and also show their involvement …
… assets for success and are often critical for the choices of theconsumers. A strong brand is often considered as a substantial value in the eyes of the consumerand gives the individual firm a competitive advantage in the marketplace. To build a strongbrand it takes that the …
En Fungerande Strategi?
… The result achieved was contradictory which suggests that other factors have stronger influences than the flexibility of the private brand. As a result, the authors found that cooperation between a private brand and a traditional brand does not increase the probability of …
- och fyra andra medaljer i det svenska moderacet
… segment on a panel of 210 consumers. Key insights from this study are a strong support for social acceptance and personal appearance as drivers of consumer attitudes, intentions and perceived degree of fashion, the three dependent variables in the study. Further, perceived …
En uppsats om varumärken och fotboll i en föränderlig värld
… as it is for real companies who spend a fortune of money on building strong brands, which makes us curious to find out how this approach can be developed also in football. We are also interested in what the characteristics are and which underlying factors that determines the …
En studie i att bygga varumärke i social media
… to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social …
