128 uppsatser · sida 9 av 9
When the competition is getting stronger and companies must work harder to find new markets, new products and create new needs to reach growth, it appears strange that they overlook an obvious target segment right in front of their eyes. For some years ago, marketers of fashion …
… industry. During the 1960s morecompetitors arose as the fashion industry grew stronger and theglobalization became a fact. Today there is an abundance of brandsand products in the fashion- and textile industry. This has given thecustomers a greater range of products to choose …
The project aims to explore how strong brands are built and what they consist of. I will focus on the subject fashion magazine, ambassadors and the different parts that a magazine consists of. Based on the information from research and literature I?m re-designing the Swedish …
… the territory. Increased sales give increased exposure and the brand becomes stronger and further extension is easier, etc. The other way, the vicious circle, is that the wrong core values is exposed and sales will decrease over time, whilst the brand is weakens. Therefore …
… the brands included in the assortment. The companies manage to communicate a strong range and good service when the customer associate companies with just these factors. Judging from the interviews and questionnaires, it becomes clear that a shop belonging to a chain and a store …
… a consumer stands in an aisle with complete shelf display. The report gives strong support for retailers to introduce completeness to their daily routines, as it can be used to increase buying intention and thereby the average purchase.
En kvalitativ studie avhur individer och organisationer hanterar sökandet efter medarbetare/arbetsgivare och hur rekryterare skapar matchning
… to move on to new jobs in new organizations require that organizations develop strong employer brands. Unless employees have incentive to stay in the organization it is a risk of competence losses and the loss of control over HR work. Also people who are looking for jobs use …
En studie av unga mäns tankar kring etiska dimensioner av klädkonsumtion
… challenges this view. From the material it became visible that there existed a strong boundary from the informants´ point of view of what was mentioned as social problems or global issues, and of what they considered reasonable of themselves to bear responsibility for. Distrust …
