Reklamens värde
En kompletterande syn på advertising- och brand equity.
… this creates clear proof that a medium should encourage good advertising and strong brands in order to maximize their own value creation.
Uppsatser om strong brands
128 uppsatser · sida 7 av 9
Modebloggarnas makt
Hur produktplacering i modebloggar påverkar försäljningen i volymmärkesbutiker
… students are effected in less extent than the others and that there is a strong correlation between frequent blog reading and increased impact of product placement. Through the record of volume brand stores? sales of the product placed products, we find that product placement …
Co-creational Effects
En studie i betydelsen av varumärkets styrka
… study where the independent variables, co-creation/no co-creation and strong brand/weak brand, are combined and matched with four groups of respondents. We find that observed co-creation has a positive effect on consumer attitude when the brand is strong, whereas when the brand …
Nu a?r det dags att agera!
en analys av konsumentbeteende fra?n mjölkupproret i Ska?ne
… that Ska?nemejerier lost approximately 7% of sales volume. Arla Foods showed a strong desire to compete for market share in southern Sweden. Ska?nemejerier tried to keep the settlement prices high for the farmers which would help the economy. However Ska?nemejerier realized …
Passion & Lojalitet
En studie om varumärkeskulten Apple och dess passionerade och lojala konsumenter
… study contributes to a deeper understanding of why some consumers feel such a strong attraction to a company, its brand and its products. The findings of this study are based on observation and participation in different online Mac communities, which gave us a unique insight …
Fallstudie på Andritz - Styrkortets utformning och användning
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The purpose of this essay is to analyze and understand how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency …
Producenternas möjligheter att kommunicera sitt varumärke
The purpose of this essay is to analyze and understand how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency …
Reserelaterade produkter och varumärken
En studie om utveckling av produktutbud inför charterresor
… of consumer choice, which corresponds to Swarbrooke and Horner's theory that a strong brand is particularly important for operators in the tourism industry. This is because the brand provides an opportunity for comparison and specific expression of an otherwise non-physical …
Mediernas påverkan
En fallstudie inom djurrätt
… The design of the questionnaire was partly inspired by Simon Anholt’s ”Nation Brands Index” analysis method, which is used to evaluate a country’s image abroad. The results from the survey show that the image of Sweden, by a majority of these visitors, has become more positive …
Med kulturen som redskap
En fallstudie om kulturell representation och dess möjligheter att stärka Sverigebilden utomlands
… The design of the questionnaire was partly inspired by Simon Anholt’s ”Nation Brands Index” analysis method, which is used to evaluate a country’s image abroad. The results from the survey show that the image of Sweden, by a majority of these visitors, has become more positive …
Hur kan företag med lågengagemangsprodukter gå tillväga för att uppnå emotionell och sann lojalitet gentemot kunderna?
En kvalitativ studie på SCAs produkter Edet papper och Libresse
… In various journals and papers you can find highlighted success stories of strong brands such as Harley-Davidson, Apple and Virgin Airlines. They have all grown strong passionate relationships with their customers. It describes the type of emotional loyalty that all companies …
Brand Switching
En kvantitativ studie av ICA:s övergång från Euroshopper till ICA Basic.
Sammanfattning I dagens läge är konkurrensen inom livsmedelsbranschen stenhård och företag försöker på alla möjliga sätt att marknadsföra sina produkter. Dock räcker det inte med att endast göra reklam för sina produkter, utan man måste integrera med kunderna och skapa underlag …
Trying to Teach Teachers to Teach
En studie om kompetenser och förutsättningar för nyexaminerade lärare i Sverige och Australien
… problem of this study is: What is required for companies in order to build a strong brand? The purpose of this study is to examine how companies are building their brands and to compare this to the theoretical part of branding. Based on this, an analysis was carried out and a …
Vikten av att skapa ett starkt varumärke
… problem of this study is: What is required for companies in order to build a strong brand? The purpose of this study is to examine how companies are building their brands and to compare this to the theoretical part of branding. Based on this, an analysis was carried out and a …
"Women's best beautiful" will never be good enough
En retorisk och semiotisk analys av fyra reklamfilmer för skönhetsprodukter.
… in the four advertisements to sell their products and/or strengthen their brands? The study will be executed with a qualitative rethoric and semiotic analysis and the theories applied to it are Mediatization theory, Envisionment theory as well as a theory about gender and …