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Ett ramverk för användning av sociala medier i marknadsförings- och PR-syfte
Abstract Digital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital …
… the reading or other media use can give both entertainment and information. Social motives are more common for other media use than in reading books. On the other hand, when reading books, the boys seem to identify themselves more on a personal level with the characters. We have …
En studie om mediekritik och unga mediekonsumenter i ett digitalt nyhetslandskap
… of views and arguments increase the citizens' ability to reflect critically on social developments - maybe even more so than in societies with independent media and "neutral" news.The study shows that the young generation of web based news consumers assumes that it is very …
En användarundersökning av elektroniska mediers påverkan på ungdomars livsstil
… life of youth and especially the Internet and cell phones are important in the social and cultural networks of youth. We also find that the youth do not find themselves affected by the media in their lifestyle; however our study shows that they are unconsciously affected by the …
En kvalitativ studie kring hur en grupp gymnasieelever ser på sitt eget och andras identitetsskapande i förhållande till media.
… Frågeställningar: ” Vilken inverkan anser deltagarna att media har på deras sociala kön och kroppsuppfattning” ” Ser deltagarna någon skillnad på hur killar och tjejer förhåller sig till media i sitt identitetskapande” ? Vad anser deltagarna att de normer och ideal som media …
En studie om hur fotbollsklubbar i Allsvenskan arbetar med relationsmarknadsföring med hjälp av sociala medier.
… fotbollsklubbar i allsvenskan arbetar med relationsmarknadsföring med hjälp av sociala medier. Short explanation of the title We chose the title ?Nu är det dags for fotboll2.0?because it relates to the social habits that occurs between individuals within society today. People …
En studie i hur Kalmar kommun kan kommunicera med unga genom sociala medier.
… which media channels young people in Kalmar use and their attitudes towards social media in particular. We wanted to find out how the municipality should communicate to reach them and what attitude youths have against the municipality in general. In our study we used a …
En kvalitativ studie om tre PR-byråers strategiska kommunikationsarbete med det sociala mediet twitter
This essay focus on the social media Twitter and how three Swedish PR practitioners view and use communication strategies for this social media. Twitter was created 2006 and is kind of a new channel in the digital world. The micro blog has over these few years attracted 175 …
Vilka mål har myndigheterna med sitt användande av sociala medier samt hur mäter myndigheterna effekten av sitt arbete?
… form that has become increasingly important for government agencies is social media, according to the government authorities should implement social media in their communication work because it is very important that the authorities are available where the citizens are. Previous …
… to study and describe what student’s self experiences of the media coverage of social work. The theoretical perspectives applied to analyse the empirical data are social constructionism, roles, and construction. The method of this study is qualitative and based on ten personal …
En kvalitativ studie om skolpersonalens syn på kränkande behandling via sociala medier
… the personnel at the local school perceive offensive treatment through the social media among the students and what the personnel thinks about the responsibility of the school to prevent this type of abuse. Offensive treatment through the social media has become a common …
En studie av Kolmårdens kriskommunikation vs medias berättande
… and have hopes to influence the public sector. With the development of social media in society new opportunities have therefore been created for the ways in which public sector organizations can and should relate to their residents. Today’s municipalities must address citizen …
En kvalitativ studie av tre Värmländska kommuners användning av sociala medier i e- förvaltningen
… and have hopes to influence the public sector. With the development of social media in society new opportunities have therefore been created for the ways in which public sector organizations can and should relate to their residents. Today’s municipalities must address citizen …
Hur sociala medier påverkar elever och skolans arbete mot kränkande behandling
This work is about the rights of children, how students use social media and how effective teachers are using social media in their work against abusive treatment. The purpose of this work is to examine what students have rights in school, what and how students use social media …
- <em>En fara för arbetssökandes personliga integritet?</em>
This paper examines how recruiters use social media during their recruitment process. The paper focuses on the staffing industry and will further examine how recruiters are handling jobseekers personal privacy when they are using social media in a recruitment process. The paper …
