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En studie i marknadskommunikation och internetkultur
Social media provides, as many points out, new possibilities for marketing. Marketing in social media requires a two way communication, rather than the traditional marketing where the communication model is typically sender ? receiver.To create a marketing campaign that is …
en studie baserad på Turismbranschens brukande av Social Media
… The increased usage and integration on Internet has resulted in so called social media channels. User generated material is published on these media channels which leads to discussions about companies, products and services. The purpose of this thesis is to evaluate how the …
En studie kring hur förskollärar(ens) roll formuleras och definieras i en förskoleverksamhet i förändring
In this thesis recruiter’s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual …
In this thesis recruiter’s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual …
En kvalitativ studie om hur rekryterare inom mediebranschen ser på arbetssökandes användning av sociala medier
In this thesis recruiter’s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual …
En studie i hur PR-byråers marknadskommunikation har förändrats under första decenniet på 2000-talet med bakgrund i sociala medier
… in Sweden has changed over the first decade of the 21-century. In 2007 social media expanded on the Swedish market. This had implications for the way we are looking at communication and therefore also the PR business and how they are operating. The aim with this paper is to see …
<em>En studie om kriskommunikationen under askmolnskrisen 2010</em>
… that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation …
? En studie av hur Moderaterna och Socialdemokraterna ska nå de unga väljarna i valet2010Författare
AbstractTitle: Electoral campaigns, social media and young voters ? a studie of how Moderaterna andSocialdemokraterna are going to reach out to the young voters in the electoral campaign of2010. (Valkampanjer, sociala medier och unga väljare- en studie av hur Moderaterna …
En massa människor vet vad sociala medier kan göra, det är nu dags att börja arbeta. - Rick Mans, Social Media Lead CapgeminiSyftet med uppsatsen är att klargöra hur sociala media kan bidra till att effektivisera företags internkommunikation, genom att undersöka vilka problem …
En intervjustudie om pressetik i ett nytt medium
The aim of our study was to examine Swedish crime reporters? approach to the social medium Flashback. Our main focus was the crime reporters? use of the medium Flashback, and attitude towards their own use of media ethics in relation to the medium Flashback. Flashback as a …
En kvalitativ studie om ungas medieanva?ndning med avseende pa? samha?llsinformation
… Through this study we discovered that young individuals mainly use the social-media channel Facebook to get updated on civic information. Facebook offers easily accessible information and also expose the information, which our respondents prefer. Through this study we found that …
… essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When …
This B.Sc. Thesis examines how Swedish Large Cap companies communicate CSR in social media. We describe the current state of CSR communication in four different social media channels, Twitter, Youtube, Facebook, and blogs. This research, supported by interviews with stakeholders …
… questions: How extensive is the knowledge of the teachers on digital and social media in education? How have teachers in the past year used various social media in their teaching? In what grade does ICT-supported teaching lead to higher motivation, participation and achievement? …
<em>En kvantitativ och kvalitativ undersökning om hur NGOs kommunicerar med sin publik på Facebook.</em>
… can with the help of technology live some, in other cases all their social lifes through social media. Therefore organizations has a lot to gain by using social media to interact and start up dialogue with their audicence. There are different views whether a civic society has …
