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… most powerful source of information. This age group is also the main user of social media. The purpose of this study was to investigate young people's experience of social media and any associations between social media and adolescents health by answering the questions: ”how …
The study examines how social media can be used in a business-to-business context. To understand the communication conditions, factors has been identified that affects the choice of communication channels for different types of information transferred between parts. Furthermore …
En kvantitativ och kvalitativ studie om SJ AB:s kommunikation i sociala medier
… ditt inlägg”: En kvantiativ och kvalitativ studie om SJ AB:s kommunikation i sociala medier Writers: Fanny Fellman and Moa Grönroos Class, semester, year: Bachelor thesis, 15 HP, winter semester 2014 Number of words in the thesis: 13 566 Problem definition and purpose: Our …
En kvalitativ studie över hur unga entreprenörer positionerar sig på marknaden och med hjälp av sociala medier sprider sitt varumärke
… are positioning themselves in the marketplace and with the help of social media spreading their brand. (If it doesn’t spread it’s dead - en kvalitativ studie om hur unga entreprenörer positionerar sig på marknaden, med hjälp av sociala medier sprider sitt varumärke). Number of …
<em>och kundinteraktion i mindre företag </em>
Title: Social Media ? And customer interaction in smaller firms Seminar date: 2011-06-10 Course: Information Logistics, D-level. Authors: Marie Stenhammar and Ulrika Carlsson Advisor: Jaime Campos Key words: Social Media, Web 2.0, Co-creation, Viral marketing, Word of Mouth …
<em> En kvalitativ studie om villkoren för marknadskommunikation i sociala medier </em>
… investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity. Theories: The basis of …
Hur har sociala medier förändrat livsmedelsföretags tävlingar?
This study has examined how social media has changed food companies way of holding contests. The study examines how food companies use contests with the help of social media and how they used to do the contests before the use of social media. We have also researched the users …
Tre bibliotek i Umeåregionens arbete med sociala medier ? en utvärdering
”Facebook has become as natural as having a phone” The use of social media in three libraries in the Umeå region ? an evaluation Social media has come to be an integral part of people’s everyday life, as well as the business world in terms of communication and marketing. More …
… thesis is to examine young adults? attitudes towards libraries marketing in social media. Libraries mainly use social media to reach out to young adults. However, young adults mainly use social media to communicate with their friends. The question that arises is if young adults …
En studie över kulturpolitikers och bibliotekariers åsikter om bibliotekens användande av sociala medier
… study of cultural politicians and librarians opinions about libraries' use of social media Social media is becoming more and more interacted in our daily lives and Carlsson (2013) argues that today's libraries have undergone major challenges in the digital information …
Fem folkbibliotek på sociala medier.
… of this thesis is to examine how five public libraries reason about the use of social media in their day-to-day work. This thesis aim to answer three research questions: What is the libraries use of social media today? How do libraries look upon their own use of social media? …
En kvalitativ studie av Instagramkontot Kvinnohats gestaltning av mediekritik
… a critical point of view Kvinnohat approach society; which media is a part of. Social network with photo-sharing implement such as Instagram is a quite new type of social media. Instagram has quickly become a part of many peoples everyday life, especially among adolescents …
The purpose of this bachelor thesis is to examine how public libraries use socialmedia for marketing purposes, and what librarians think about this. My focus of this thesislies on what librarians think about marketing of libraries through social media and if theythink that …
s audiovisuella politik och diskursen om MEDIA
… medför att analysen tar avstamp i poststrukturalistisk teoribildning i en socialkonstruktivistisk kontext. Mer konkret har jag utgått från officiella dokument som berör stödprogrammet MEDIA. Dokumenten är från 1990 (MEDIA I), 1995 (MEDIA II) samt 2000 (MEDIA plus). Även om …
Abstract Digital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital …
