1 946 uppsatser · sida 4 av 60
Vilken roll spelade media?
… became high for Swedish government to act. Swedes followed the development via media, why media became the crucial element for how the public perceived politicians? acting. During the crises a number of political decisions were made: the decision to abolish the law of …
Hur företag bör agera och uppträda när de marknadsför sig i sociala medier
The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital …
<em>En kvalitativ studie av hur åtta svenska kommuner har organiserat och använt sig av sociala </em><em>medier i den egna verksamheten när det saknats officiella riktlinjer för detta</em>
… Department of Business Studies, HT 2010 Background: During the recent years social media has evolved into a powerful communicative medium. From an organizational standpoint social media has become a way for organizations to get closer to, and create a dialogue with, their …
The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications. We have studied how companies can use social media, for example evolving the organization …
As commonly known, Social Media is a rapidly growing area. Since consumers to a great extent are present in Social Media, this new internet environment is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing …
En studie om krishantering på sociala medier
Abstract Title: It’s not just a comment ? a study about Crisis Management on Social Media Author: Malin Pettersson 910624 and Amanda White 920310 Year: Spring 2014 Level: Bachelor degree Department: School of Business and Economics Supervisor: Carina Holmgren Examiner: Frederic …
Organisationers användning av sociala medier
… some of the factors that influence organizations to adopt or reject the social media, and if the emergence of social media influenced the organization's communication. Metohodology: A qualitative methodology has been used to execute the study. The source has been semi structured …
En kvalitativ studie om hur sex ungdomar i åldrarna 21-26 ser på sitt bostadsområde
Background and problems: All that is stated in social media might not always sometimes be right, which has consequences for the individual's view of the described phenomena. The individual interprets and takes in mass media messages, which can lead to that the wrong information …
En kvalitativ studie om ungdomars syn på sociala medier
This thesis examines young people's thoughts about their presence on social media. With a social constructive approach the study focused on how young people think and act on social media in relation to constructions of gender and normality. The analysis is based on four group …
En jämförelse av medias och lokala aktörers bilder
… Kungsmarken. I have done three interviews, with the administration of social services, the local housing authority, the police and the tenants? association to see if they shared the same opinion as the media. The theoretical approaches in the study were segregation and media in …
En kvalitativ studie om hur publiken tolkar och genomskådar invandrarrepresentationer i svenska medier
… that all humans are interpreting beings. As a theoretical base we used a social constructivistic perspective, with central theories such as stereotyping and representations. The result showed that the media audience sees through the distorted media representations of immigrants …
- en diskursanalys
… concerning unaccompanied refugee children. The study is based on a theory that social reality is a construction of interaction between individuals and groups. Furthermore the study also incorporate the idea that the media, through its control of language, has power to create …
En studie om hur elitidrottare ser på medias utveckling och dess effekter på idrotten i allmänhet, samt på deras idrottsliga prestationer.
… the importance of sponsors, trademarks, the advantages and disadvantages of social media, and gender in sport. The primary conclusion is that the media have great impact on athletes. The athletes particularly stress the numerous ways the behavior and the action patterns of the …
Hur presterar Hedgefonder under olika marknadslägen, åren 2005-2009
… Between Transmitter and Receiver Blurs” ? A Study of how organizations look at social media as part of their external communication and how they respond to the environment in the new media tool Number of pages: 49 (51 including enclosures) Author: Ida Hansson Käll Tutor: Cecilia …
Relationen mellan psykologiskt arbetsklimat och nyttjande av sociala media i arbetet
… mellan upplevt psykologiskt arbetsklimat och anställdas användande av sociala media i arbetet söktes stöd för studiens huvudsyfte: om anställda använder sig av sociala media i arbetet om arbetsklimatet inte upplevs som positivt, samt om sociala media används, hur anställda då …
