1 946 uppsatser · sida 2 av 60
En kvalitativ studie om hur socialarbetare upplevde hanteringen av mediagranskning på deras arbetsplats
The aim of this study was to understand how the professional in social work handles the media scrutiny. When the media writes about social services there is seldom anything positive written about it, many social services organizations are instead heavily criticized and …
- en kvalitativ undersökningen ur ett socialsekreterarperspektiv
Many social services cases have been reviewed in the media during the last years. One of those cases is ”Lasse and Karin”, handled by the Social Services in Oskarshamn in 2002. Lasse and Karin had their son taken into custody by the Social Services and the case was reviewed in …
Den här studien behandlar fenomenet sociala medier med inriktning på att öka trafik till detaljhandelns webbaserade sidor för att skapa relationer, bygga varumärke och öka försäljning.Idag står företag inför en ny utmaning när det gäller marknadsföring. På några få år har …
Nya utmaningar för organisationer
AbstractTitle: Communications through Social media ” new challenges for organizations Kommunikation i sociala medier ” nya utmaningar för organisationerAuthor: Jenny Lilius Location: University of Kalmar Language: Swedish Number of pages: 46 (62 including appendix) Level: BA …
Mediesyn och medieanvändning hos grupper inom sociala rörelser
… Are there any differences between how ”old” and ”young” groups within social movements in Sweden view (value) and use alternative and mainstream media? Material/method: The answer to the research problem is sought by conducting qualitative research interviews with …
Interagera, engagera och komplettera
Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and …
En kvalitativ studie i hur ett medtech-företag ska använda sig av sociala medier
Today, social media is used mostly by people in their private life. However, companies are more and more tapping into the area of social media. To this date, mostly B2C companies have been successful in their social media strategies. This qualitative thesis aims to investigate …
Företags vilja att förstå sina kunder
Title: The role of social media on today’s markets ” Companies” desire to understand theircustomers Authors: Kristoffer Avci-Nåmark & Patrik Widlund Background: The markets of today are characterized by dynamic conditions because of thecontinuous change in consumer preference …
En studie över gravidas användning av social media
Bakgrund: Social media tillhörde den vardagliga rutinen för många. Gravida använde internet som den största informationskällan. Kvinnans självkänsla lyftes vid en positiv bekräftelse. Genom att de gravida fick ett socialt stöd och fick höra andras berättelser om deras …
De virala kommunikatörerna, offentligheten och demokratin
… Science,Uppsala UniversityPurpose: The purpose of this study is to see if social media could be an arena for the usersto increase democracy and the public sphere. Studying the role and possibilitys of the individual.Is there a space for any one to act and debate?Method: A …
En kvalitativ studie av marknadskommunikation på Facebook
… study of marketing communication on Facebook Pages: 36 With the emergence of social media, new ways has been created for companies to reach out to its audience. From being dependent on journalists to provide information, companies today have the ability to self-publish …
Hur arbetar olika HR-funktioner i Sverige med sociala medier i rekryteringsprocessen
An increased use of social media has enabled a new arena for HR functions and the work with HR issues. Proponents are critical of this, as it can lead to ethical and legal dilemmas. So far the research on this area is limited. On this basis I found it interesting to study how …
En studie om gymnasieelevers påverkan av kvällstidningarnas brottsrapportering
Media is a big part of our society and plays a major role in the socialization of young people. It sets the agenda for what’s important and newsworthy. In media coverage today crime and violence occupies a lot of the space. The evening press like Aftonbladet, Expressen and GT …
En undersökning av egna och köpta medier
The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for …
En studie i en medelstor kommun i södra Sverige
Abstract The aim off this study is to research social workers´ knowledge, use, risks and possibilities of social media in their work with clients. Because today the society is using social media networks in daily life and social media has become a tool in social work as well …
