221 uppsatser · sida 8 av 15
? En studie av generationerna Y samt 55 plus
… be advantageous in understanding consumers of today. For actors in the marketplace it is important to know their target groups to be able to attract them. The purpose of the present study is to describe and compare the generations, Generation Y (1978-1994) and 55 plus …
… very much can be done to influence buying behaviour. Among other things, the placement and presentation of the products are of importance, as is the shop design. We have also found that shop staff is a factor which influences the customer; employees work as a part of the shop …
en TV-kanals förändring i ett nytt medieklimat
… is to analyze and discuss how MTV is affected by the development that takes place on the world’s media market. The aim is also to see how MTV’s target group’s image of the channel can give guidelines in how MTV should act in this new media era. Material/method: I have examined …
… is a big step that means alot for the environment. This lightsource will be placed in one of NBB´s worksearchlights called My, and will be sold as an alternative to mercurycontaining searchlights. NBB wants to put an environmental label on this product and they want to have …
… the marketing mix we have come to the conclusion that the four factors price, place, product and promotion must interact whit each other in order to make an effective message.
… an extensive financial crisis which has lead to the fact that people seek well placed investments and securing of capital, something that by many people can be found in forest investment. The price of forest estates has increased with 90 % during the last 5 years and marketing …
En marknadsundersökning gällande klädval, lojalitet och positionering.
… as a result of this, there has been an increase in the importance that is placed into understanding buyer behaviour. This increase has been seen since the realization that by building strong customer relationships it is much easier to reach these through the marketing …
En undersökning av CSR som konkurrensfördel inom Business-to-Businessmarknaden
… Four questions are being dealt with in this thesis. What importance is being placed on the use of history textbooks by the secondary teachers? What priorities do the secondary teachers have? How do they deal with student interests? And what is the importance of the secondary …
The accounting scandals that have attracted attention in recent years have led to internal control becoming a more central part of business activity. Doubts about what firms actually do have increased, all caused by the attention of accounting scandals. To counter this …
… method of research was chosen. Several personal interviews have taken place with customers and our contact with the company in question. Robert Brodén answered questions concerning the brand identity and the interviewed customers answered questions regarding the company´s brand …
Rekryterares uppfattning om åttiotalister
… expected quota to fill during the three days that the investigation would take place. The questionnaire was pre-designed and contained pre-determined topics. Each day, the quota was a minimum of one hundred and fifty respondents, and these people were asked to complete seven key …
Konsumentpåverkan genom bakgrundsmusik
… expected quota to fill during the three days that the investigation would take place. The questionnaire was pre-designed and contained pre-determined topics. Each day, the quota was a minimum of one hundred and fifty respondents, and these people were asked to complete seven key …
<em>- En studie om dess effekter</em>
Syfte: Syfte med uppsatsen är att öka vår kunskap om product displacement samt att utreda den påverkan product displacement har på mottagaren sett ur ett marknadsföringsperspektiv. Pararellt undersöks om fenomenet kan vara en fördel eller nackdel i marknadskommunikationen …
Utvecklingsmöjligheter för studie- och yrkesvägledningen
… students work in; and the amount of jobs aquired through school-organized work placement, private social networks or personal marketing of own merits. In addition to this, a multi variate analysis was carried out to find patterns in the picture of early employment experiences …
… Internet every day for several reasons, and the library should have an obvious place there as well. It shouldbe obvious because almost all youths uses Internet every day and therefore the library needs to be seen there as well to reach out to them. Earlier research has shown …
