221 uppsatser · sida 10 av 15
Högskolan i Jönköping : - En studie av Jönköpings profil och inflyttade studenters uppfattning om staden
Svenska högskolor spenderar allt mer pengar på marknadsföring som används i arbetet med att attrahera studenter. Konkurrensen om studenterna är hård högskolorna emellan och resurser satsas på marknadsföring för att överleva i kampen om studenterna. Som i all marknadsföring bör …
sittmöbel för det offentliga rummet
… of furniture that corresponds to the requirements of these kinds of public places. Therefore, I have designed this furniture, called VOX, which is planned to be used on streets, schoolyards and squares. One objective has been to promote the product to the industry.To achieve …
Syftet med vårt examensarbete var att undersöka teorier om platsmarknadsföring i en svensk kommun och även undersöka vilken roll invånarna hade i utvecklandet av kärnvärden, som är grundläggande för platsmarknadsföringen. Vi gjorde en kvalitativ studie där vi intervjuade två …
En studie om faktorer som påverkar val av destinationen
… that underlying factors such as economy, security, seasonal and service in place. The results also show that advertising is an important factor in selecting the destination. The results were analyzed based on different theories of marketing mix and other related theories about …
… Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media. Half of our respondents mention that social media should not be used for advertising and campaigns (one …
… changes. We therefore recommend stores with low customer traffic in certain places of the store to use floor signs as a tool to increase traffic to these places. Further stores with a low perceived affordability or shelf-organization can use floor signs to increase customers …
… successful way of doing that, although there is not much research about the placement of these special exposures. With this being said, we set up an experiment in two grocery stores in order to investigate how special exposure, through one massive exposure and through many …
en studie om genusföreställningar bland spaorganisationer
… aim of this study is to from a gender perspective to examine whether spa is a place for both genders or it is focused on female spa visitors only. Also to study the organisation`s point of view of gender performances within spa tourism as well as to see spa organizations views …
En fallstudie om hur och varför lyssnare av poddradion sprider budskap om produkter vidare på sociala medier
… to spread light on how and why listeners spread messages regarding the product placement of the producer’s own products, the Perfect Day wines, on social media. This study’s most significant finding is how listeners of the podcast tend do have a greater acceptance towards …
En djupstudie av Karlstads platsvarumärkesmaterial
Platsmarknadsföring är ett växande fenomen internationellt och i Sverige, då det påstås att ”städer tävlar mot andra städer” om besöksnäringen, nyetableringar av företag och befolkning. Att platsmarknadsföra sin stads specifika värden, genom att paketera och ”sälja” in staden …
En studie om en kommuns platsmarknadsföring i sociala medier
… and it has become increasingly popular among municipalities that make use of placemarketing to promote their particular region. A problem that is raised in this study is that the population of the municipalities in northern Sweden often is in decline. The purpose of this study …
… theories that can explain whathappens when a foreign direct investment takes place, Institutional work and Institutional duality. The study was conducted at Business Region Gothenburg and the interviews took place at department of establishment and investment. The result shows …
en fallstudie med fokus p? j?rnv?gens nytta f?r en ?kad marknad
… that affected the company internally. The archive and literature studies have placed Lindehult's market garden in a larger context. The result describes the strategies Hjalmarsson used to increase the company's competitiveness, events that affected the company and how transport …
en samhälls- och distributionsekonomisk analys av internet som försäljningskanal
Structural changes on the grocery market usually take place when the consumer is persuaded to take on the more labourintense parts of the distributionprocess. Internettrade changes this by causing competition between the unpaid work done by consumers and the labor performed by …
… Överskottsbolaget var det även läget, och i detta fallet var det placeringen av butikslokalen vid knytpunkten med stark trafikerade vägar, den mest betydelsefulla faktorn. Ronneby Kommun samt ABRI spelade viktiga roller vid utvecklingen av Ronneby som handelsstad samt orten …
