221 uppsatser · sida 9 av 15
… det kommer till hur marknadsföringen utformas samt hur butiken är geografiskt placerad. Kundernas val av butik bestod till största delen av åsikter som berörde butikens utbud samt geografiska positionering. Dock har vi sett från tidigare forskning, att det finns många fler …
En fallstudie av två destinationers turismnätverk
… purpose we have clarified different relationships that can influence the DMO’s place marketing. In order to limit our study we have chosen to focus on two Swedish destinations, Öland and Norrköping, and their DMO’s. We have used a network perspective where the DMO functions as a …
En kvalitativ studie om hur kommuninformatörerna i Höga Kusten Norrköping/Linköping, Östra Småland/Öland upplever samarbetet mellan regioner sett ur ett marknadsföringsperspektiv.
Trots att stress tidigt i livet kan leda till ohälsa i vuxenlivet finns det förhållandevis få studier av psykobiologiska aspekter av stress bland ungdomar i Sverige. Syftet med denna studie var att undersöka sambandet mellan självrapporterad stress (n=412) och salivkortisol …
an exploratory case study
… the cost of required inputs for processing this would need to be in place. The findings point to opportunities to increase the overall surplus to the benefit of all value chain participants. The results from this study can support Vi Agroforestry in their work to increase …
… was used rather frequently in many of the cities of western Skåne. In many places clinkers from this period still remains today. Generally, in my opinion, buildings are seen as the principal upholders of cultural environments ?such a simple thing as paving is not considered as …
Klargörande om registrerat varumärke
… certain conditions that need to be fulfilled before and registration can take place and these conditions are also very similar if we compare the different systems. There are different systems for registration of trademarks, except the national systems. If you want to register a …
En fallstudie på New Wave Group
… a case-study research for the New Wave Group, advising them on how they can place blown glass art at the heart of the town of Kosta.The authors have used qualitative methods and an abductive approach. Four interviews have been completed with executives from the New Wave Group …
En fallstudie av en landsbygdskommuns strategier f?r att hantera en ?ldrande befolkning
… rural municipalities? ability to meet future welfare needs, as well as how place marketing and strategies are used to manage demographic changes. The study is based on a qualitative case study of Herrljunga municipality, where interviews with municipal officials and document …
Ompositionering av Växjö
… jämförs den strategi som valts för platsvarumärket Växjö med teorier om place branding och i vilken grad dessa tillämpas. Utifrån vår analys av Växjös image och strategi, samt med hjälp varumärkesteori, undersöks också om skapandet av varumärket har potential att bli …
En studie om mj?dets resa fr?n j?rn?lderns ritualer till vikingatida varum?rken
… related to mead during the Late Iron Age in southern Scandinavia. Five central places from the Iron Age are compared to five historical texts, that in some way connects to either the central places or to the use of mead. This will be done by using action theory. The action …
användning av LibQUAL+ i Sverige
… perceive a higher quality in the dimensions Affect of service and Library as place than undergraduate students. Undergraduate students rate the Library as place higher than the other groups. The most important dimension for all users is Control of information. This dimension has …
En användarundersökning på ett bibliotek och i en bokhandel
… a public library and a bookstore, where we interviewed six persons in each place. We have interviewed a librarian and a bookstore manager for information about how these two cultural institutions work with marketing of their fiction literature. The result of the study shows that …
… One side of the debate is represented by a neo-liberal market discourse, which places profit first, and the other by a social justice discourse, which places responsibility first. Together, these two discourses form key components in a particular discourse about CSR, which I …
… the project. These needs where defined thru a marketing analysis, which took place during the first phase of the project. The results from this were so interesting, not only did it function as a basic data; it also is representing an important part of this projects result …
En fallstudie av Föreningen för Marknadsföring av Jönköping
Bakgrund: Senaste tiden har konkurrensen hårdnat för att locka invånare, företag och investerare till städerna. Detta har gjort det allt viktigare att utmärka sig som en attraktiv plats att bo på och leva i. Städer profilerar sig alltmer genom platsmarknadsföring. Däremot …
