79 uppsatser · sida 3 av 6
… libraries, like seeking information on the Internet, in databases, newspapers online etc. But many citizens do not know that these services exist. The libraries have a democratic responsibility to inform about them. In the county of Östergötland a project started in 2001 where …
… is of most part Internet based services from where you can watch movie online or download film legally as well as illegally. These different sorts of new competitors or substitutes become a big threat on the traditional rental movie stores as these substitutes can offer the same …
… thesis. Conclusion: The Swedish consumers with experience from buying clothes online have a high level of satisfaction and 96 % will consider doing it again. 85 % have done it more than once. Women stand for the greater part of those with multiple experiences. The foremost …
… processen urmärkesinnehavarens perspektiv samt forskning kring online branding.Studiens resultat bekräftar att modevarumärken inte arbetar efter tydliga mål eller strategierkring sitt varumärkesbyggande, vilket beror på begränsade resurser vad gäller tid, personaloch ekonomi …
This paper examines the impact of conscious shelf management on online grocery stores. An S-O-R framework is used to unveil if some established shelf management techniques from physical stores are applicable in an online context. We also explain some of the cognitive processes …
varför marknadsföra text med ljud och bild?
Syftet med den här uppsatsen är att introducera boktrailern som fenomen och marknadsföringsmetod. Likheter mellan boktrailern, bokomslaget och filmtrailern undersöks för att ge en bild av hur en "typisk" boktrailer ser ut och vilka funktioner den kan tänkas ha. Uppsatsen …
This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this …
A Comparison Between Swedish and Chinese Websites
Det finns många olika motiv för företag att sponsra kultur men kulturinstitutioner har dåligt utvecklade erbjudandestrategier för att framhäva hur företag gagnas av samarbetet. Mellanhänder med nisch mot kultursponsring kan etableras för att marknadsföra kulturinstitutioner mot …
… in this type of digital public relations. Social media is a relatively new online phenomenon and still used at a very early stage. Today there are a lot of differ- ent ideas and theories? coming from many directions on how to use social media in PR and also what comes out from …
<em>En studie i hur och var svenska ungdomar upptäcker och konsumerar musik ur ett mottagarperspektiv.</em>
… map out the current trends, habits and cultural views on music consumption. An online survey was posted and spread on Facebook with 195 respondents as a result. The analyzed result and conclusions of the survey was then to be of use for understanding how to market and spread new …
Hur bankerna ska klara en högre konsumentrörlighet
… to make a switch when there is little to no gain for doing so. Customers use online banking for most of their day to day banking errands but they feel that the physical locations are important for their sense of security and confidence in the bank.
En studie om traditionella klädföretags it-strategier
… in an e-store. That is why one should refrain from supplementing with an online store if the corporate strategy is to position the brand as exclusive. If the brand is of low-cost nature the respondents tended to be less involved. These customers sense a lower risk in their …
En beskrivning av mediekulturens samtida tillstånd, utifrån populärkulturella och meningsskapande praktiker och dess ramverk knutna till nutida dramaserier
… as a consequence of convergence culture, that in the contemporary state of online practices, social networking and in our interactions with digital media content, a mandatory ”presence” has been created where we today are defined more through our online selves and these …
… of this bachelor thesis is to describe how Swedish public libraries use the online social network Facebook and its functions. Our focus of this study lies on how the librarians use the network and what experiences they’ve made. The questions we wanted to answer were:? How do the …
En utredning kring brister, problem och lösningar
… an earlier agreement, the cases were without exceptions regarding orders made online. It was established that using a three-step-model for orders online, would always secure the consumers awareness of actively entering the agreement, thus eliminating the chances of negatively …
